Holistics vs AppsFlyer Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
Entry
- 100 reports
- First 10 users
- Core self-service analytics
- Canvas dashboard
- All data delivery destinations
- Git version control (Holistics hosted)
- dbt integration
- Private Slack channel
Standard
Popular- Unlimited reports
- First 10 users
- Custom charts
- Custom dataset view
- Git version control, connect to your own repository
- Google SSO
Security Compliance Suite
- Unlimited reports
- First 10 users
- Records-based access control (RBAC)
- Pass-through authentication
- Enterprise SSO/SAML
- SCIM account provisioning
- User activity monitoring
- IP access whitelisting
- Disable user exports
- Enforce password for shareable links
Zero
- Create smooth discovery to install experiences
- A Welcome Package with 12K free conversions for the first year, core marketing analytics, and 30 days of access to select premium add-ons.
Growth
- Kickstart app growth
- Measure paid campaigns with best-in-class attribution
- Boost engagement with seamless journeys
- A Welcome Package with 12K free conversions for the first year, core marketing analytics, and 30 days of access to select premium add-ons.
- Conversions over 12K are priced at $0.07
Enterprise
Popular- Increase revenue with cross-platform attribution insights
- Overcome marketing signal loss
- Maximize ROAS
- Scale user acquisition
- Increase engagement and LTV
- Boost efficiency with AI insights
- Detect and prevent mobile fraud
Holistics vs AppsFlyer FAQ
- Which one is cheaper?
- One or both use custom pricing, so it depends on your specific needs.
- Can I use either one for free?
- AppsFlyer has a free plan. Holistics doesn't — though they do offer a free trial.
- How do they charge?
- Different approach here. Holistics uses flat-rate pricing, while AppsFlyer goes with usage-based. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. Holistics: At $800-$2,000/mo (annual), Holistics sits in the mid-market BI range — more expensive than self-serve tools like Metabase or Redash, but undercutting Looker and Tableau at the enterprise end. They're targeting data-savvy teams at growth-stage companies who want SQL-first flexibility without paying Looker prices. AppsFlyer: AppsFlyer sits in the premium tier of mobile measurement alongside Adjust and Branch, but the free Zero plan is a deliberate land-and-expand move to pull in early-stage apps before competitors can. The $0.07 per-conversion rate is competitive for mid-market but can get expensive fast for high-volume advertisers, which is exactly when Enterprise pricing becomes the conversation.
Keep tabs on both.
We'll monitor pricing changes for Holistics and AppsFlyer and let you know when something moves.