Klipfolio vs AppsFlyer Pricing (2026)

How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.

Klipfolio AppsFlyer
Starts at $120/mo Custom
Number of plans 4 3
Free plan
Free trial
Pricing model flat-rate usage-based

Base

$120/mo
  • Dashboards
  • Users
  • Data Refresh Rate
  • Data Integrations

Grow

$190/mo
  • Dashboards
  • Users
  • Data Refresh Rate
  • Data Integrations

Team

$310/mo
  • Dashboards
  • Users
  • Data Refresh Rate
  • Data Integrations
  • Add Your Logo
  • Single Sign-On (SSO)
  • Warm Up Refresh

Team+

$600/mo
  • Dashboards
  • Users
  • Data Refresh Rate
  • Data Integrations
  • Add Your Logo
  • Single Sign-On (SSO)
  • Warm Up Refresh
  • Custom Onboarding
  • Priority Support

Zero

$0/mo
  • Create smooth discovery to install experiences
  • A Welcome Package with 12K free conversions for the first year, core marketing analytics, and 30 days of access to select premium add-ons.

Growth

Custom
  • Kickstart app growth
  • Measure paid campaigns with best-in-class attribution
  • Boost engagement with seamless journeys
  • A Welcome Package with 12K free conversions for the first year, core marketing analytics, and 30 days of access to select premium add-ons.
  • Conversions over 12K are priced at $0.07

Enterprise

Popular
Custom
  • Increase revenue with cross-platform attribution insights
  • Overcome marketing signal loss
  • Maximize ROAS
  • Scale user acquisition
  • Increase engagement and LTV
  • Boost efficiency with AI insights
  • Detect and prevent mobile fraud

Klipfolio vs AppsFlyer FAQ

Which one is cheaper?
One or both use custom pricing, so it depends on your specific needs.
Can I use either one for free?
AppsFlyer has a free plan. Klipfolio doesn't — though they do offer a free trial.
How do they charge?
Different approach here. Klipfolio uses flat-rate pricing, while AppsFlyer goes with usage-based. That changes the math depending on your team size and usage.
Which one is a better deal?
Depends on what you need. Klipfolio: Klipfolio sits in the mid-market of BI/dashboard tools — more expensive than entry-level tools like Databox but cheaper than Tableau or Looker. They're targeting ops-savvy SMBs and agencies that want polished dashboards without the complexity or cost of a full BI platform. AppsFlyer: AppsFlyer sits in the premium tier of mobile measurement alongside Adjust and Branch, but the free Zero plan is a deliberate land-and-expand move to pull in early-stage apps before competitors can. The $0.07 per-conversion rate is competitive for mid-market but can get expensive fast for high-volume advertisers, which is exactly when Enterprise pricing becomes the conversation.

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