Pirsch vs AppsFlyer Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
Standard
- 50 Websites
- Unlimited Members
- Unlimited Data Retention
- Events & Conversion Goals
- Session Analysis
- Built-In URL Shortener
- RESTful API & SDKs
- GDPR Compliance
- 100% Data Ownership
- Google Analytics Import
- Monthly Page Views
- Powerful Filters
- Time Period Comparison
- Saveable Filters (Views)
- Custom Event Tracking
- Conversion Goal Tracking
- Outbound Link Tracking
- File Download Tracking
- 404 Page Tracking
- Automatic Email Reports
- Google Search Console Plugin
- Traffic Spike Notifications
- Traffic Warning Notifications
- Client Hints
- URL Shortener
- Website Integration
- Wordpress Plugin
- Community Support
- Public Dashboards
- Unique Access Links
- Member Roles
- GDPR Compliance
- 100% Data Ownership
- Google Analytics Import
- CSV Export
- Cloud (Germany)
- Talk to Real Humans
- Email Support
Plus
Popular- Unlimited Websites
- Funnels
- Advanced URL Shortener
- Teams
- A/B Testing & Segmentation
- Custom Domains
- Custom Themes
- Extensive White Labeling
- Priority Support
- Monthly Page Views
- Powerful Filters
- Time Period Comparison
- Saveable Filters (Views)
- Session Analysis
- Custom Event Tracking
- Conversion Goal Tracking
- Outbound Link Tracking
- File Download Tracking
- 404 Page Tracking
- Automatic Email Reports
- Google Search Console Plugin
- Traffic Spike Notifications
- Traffic Warning Notifications
- Client Hints
- URL Shortener
- A/B Testing
- Segmentation
- Custom Event Metrics
- E-commerce Revenue Tracking
- Website Integration
- Server-side Integration
- RESTful API & SDKs
- Native Webhooks
- Script Proxies
- Wordpress Plugin
- Community Support
- Public Dashboards
- Unique Access Links
- Member Roles
- Custom Logos
- GDPR Compliance
- 100% Data Ownership
- Google Analytics Import
- Plausible Analytics Import
- Fathom Analytics Import
- CSV Export
- Cloud (Germany)
- Talk to Real Humans
- Email Support
Enterprise
- Managed Cloud Setup
- On-premise Installation
- SAML-based Single Sign-On
- Raw Data Access
- Personal Onboarding
- Online User Training
- Online Marketing Consulting
- Custom Features
- Dedicated Support
- Monthly Page Views
- Powerful Filters
- Time Period Comparison
- Saveable Filters (Views)
- Session Analysis
- Custom Event Tracking
- Conversion Goal Tracking
- Outbound Link Tracking
- File Download Tracking
- 404 Page Tracking
- Automatic Email Reports
- Google Search Console Plugin
- Traffic Spike Notifications
- Traffic Warning Notifications
- Client Hints
- URL Shortener
- Advanced URL Shortener
- Funnels
- A/B Testing
- Segmentation
- Custom Event Metrics
- E-commerce Revenue Tracking
- Website Integration
- Server-side Integration
- RESTful API & SDKs
- Native Webhooks
- Script Proxies
- Wordpress Plugin
- Community Support
- Public Dashboards
- Unique Access Links
- Member Roles
- Teams
- Custom Domains
- Custom Themes
- Custom Logos
- Extensive White Labeling
- GDPR Compliance
- 100% Data Ownership
- Google Analytics Import
- Plausible Analytics Import
- Fathom Analytics Import
- CSV Export
- Cloud (Germany)
- On-premise (Self-hosted)
- Custom Cloud (Managed)
- Talk to Real Humans
- Email Support
- Priority Support
Zero
- Create smooth discovery to install experiences
- A Welcome Package with 12K free conversions for the first year, core marketing analytics, and 30 days of access to select premium add-ons.
Growth
- Kickstart app growth
- Measure paid campaigns with best-in-class attribution
- Boost engagement with seamless journeys
- A Welcome Package with 12K free conversions for the first year, core marketing analytics, and 30 days of access to select premium add-ons.
- Conversions over 12K are priced at $0.07
Enterprise
Popular- Increase revenue with cross-platform attribution insights
- Overcome marketing signal loss
- Maximize ROAS
- Scale user acquisition
- Increase engagement and LTV
- Boost efficiency with AI insights
- Detect and prevent mobile fraud
Pirsch vs AppsFlyer FAQ
- Which one is cheaper?
- One or both use custom pricing, so it depends on your specific needs.
- Can I use either one for free?
- AppsFlyer has a free plan. Pirsch doesn't — though they do offer a free trial.
- How do they charge?
- Both use a usage-based model, so the comparison is straightforward — it comes down to features and limits at each price point.
- Which one is a better deal?
- Depends on what you need. Pirsch: At $6-12/mo for 10k views, Pirsch undercuts privacy-first rivals like Fathom or Plausible on entry price, positioning itself as the budget-conscious alternative for teams that want GDPR-friendly analytics without enterprise sticker shock. It's clearly hunting indie hackers and small businesses who'd never sign an enterprise analytics contract but still care about ditching Google Analytics. AppsFlyer: AppsFlyer sits in the premium tier of mobile measurement alongside Adjust and Branch, but the free Zero plan is a deliberate land-and-expand move to pull in early-stage apps before competitors can. The $0.07 per-conversion rate is competitive for mid-market but can get expensive fast for high-volume advertisers, which is exactly when Enterprise pricing becomes the conversation.
Keep tabs on both.
We'll monitor pricing changes for Pirsch and AppsFlyer and let you know when something moves.