Qlik vs AppsFlyer Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
Starter
- AI-powered analytics
- Access to Answers Agents
- Access to MCP Server
- Connect and combine 100s of data sources with standard connectors
- Interactive data visualizations and dashboards
- Move data to Qlik Cloud Analytics with Qlik Talend Cloud for relational and SaaS data sources
- Share analytics and collaborate with your team
- 5 GB max app size
- Qlik Community Support
- Automate report generation and delivery
- No code automation builder triggers dynamic actions across systems
Standard
- No cost for additional users
- Leverage unstructured data and GenAI for deeper insights
- Access to additional Answers Agents
- Managed and shared spaces for governance and collaboration
- Connect additional Qlik Talend Cloud data sources (cloud, SAP - Mainframe & legacy)
- Use augmented advanced analytics
- 24x7 sec 1 support
Premium
Popular- Predictive analytics powered by automated machine learning
- Additional GenAI capacity
- Access to additional Answers Agents
- Anonymous access (public access)
- Seamless data extraction from SAP systems into Qlik Cloud
- Data lineage connectors
- 10 GB max app size
- Guided customer success onboarding
Enterprise
- Adds scale for large customer deployments
- Greater quantities of included capabilities – Reporting, Automations, Public Access, AI Assistant, Machine Learning Models and Data Set Size
- 15 GB Apps as standard
- Larger Apps support, up to 40 GB, more apps and up to 50 GB per app with additional purchase
- Multi-Region tenants
- Personalized customer success plan and onboarding
Zero
- Create smooth discovery to install experiences
- A Welcome Package with 12K free conversions for the first year, core marketing analytics, and 30 days of access to select premium add-ons.
Growth
- Kickstart app growth
- Measure paid campaigns with best-in-class attribution
- Boost engagement with seamless journeys
- A Welcome Package with 12K free conversions for the first year, core marketing analytics, and 30 days of access to select premium add-ons.
- Conversions over 12K are priced at $0.07
Enterprise
Popular- Increase revenue with cross-platform attribution insights
- Overcome marketing signal loss
- Maximize ROAS
- Scale user acquisition
- Increase engagement and LTV
- Boost efficiency with AI insights
- Detect and prevent mobile fraud
Qlik vs AppsFlyer FAQ
- Which one is cheaper?
- One or both use custom pricing, so it depends on your specific needs.
- Can I use either one for free?
- AppsFlyer has a free plan. Qlik doesn't — though they do offer a free trial.
- How do they charge?
- Both use a usage-based model, so the comparison is straightforward — it comes down to features and limits at each price point.
- Which one is a better deal?
- Depends on what you need. Qlik: Qlik sits in the mid-to-premium range for BI tools — not as accessible as Power BI's entry points, but not as aggressively enterprise-only as MicroStrategy. They're clearly targeting mid-market and up, competing with Tableau and Looker for teams that want governed, scalable analytics without going full custom from day one. AppsFlyer: AppsFlyer sits in the premium tier of mobile measurement alongside Adjust and Branch, but the free Zero plan is a deliberate land-and-expand move to pull in early-stage apps before competitors can. The $0.07 per-conversion rate is competitive for mid-market but can get expensive fast for high-volume advertisers, which is exactly when Enterprise pricing becomes the conversation.
Keep tabs on both.
We'll monitor pricing changes for Qlik and AppsFlyer and let you know when something moves.