Simple Analytics vs AppsFlyer Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| Simple Analytics | AppsFlyer | |
|---|---|---|
| Starts at | $20/mo | Custom |
| Number of plans | 3 | 3 |
| Free plan | ||
| Free trial | ||
| Pricing model | usage-based | usage-based |
Simple, privacy-friendly analytics
- See your website traffic in seconds
- One-page dashboard, no configuration
- No cookies, no consent banners, no personal data
- EU-hosted and compliant by design
Free for hobby sites
- 1 user
- 5 websites
- 1 month history
- Badge required
Enterprise
Popular- Complete data
- Traffic recovery
- Works with your stack
- Raw data access
- Team reporting
- Enterprise-ready
- Single Sign-On
- Role-based access
- Enterprise SLA
- SOC2 compliance
- Contract reviews
- Looker Studio
- Priority support
- Vendor onboarding
- Data proxy
- Manual invoicing
Zero
- Create smooth discovery to install experiences
- A Welcome Package with 12K free conversions for the first year, core marketing analytics, and 30 days of access to select premium add-ons.
Growth
- Kickstart app growth
- Measure paid campaigns with best-in-class attribution
- Boost engagement with seamless journeys
- A Welcome Package with 12K free conversions for the first year, core marketing analytics, and 30 days of access to select premium add-ons.
- Conversions over 12K are priced at $0.07
Enterprise
Popular- Increase revenue with cross-platform attribution insights
- Overcome marketing signal loss
- Maximize ROAS
- Scale user acquisition
- Increase engagement and LTV
- Boost efficiency with AI insights
- Detect and prevent mobile fraud
Simple Analytics vs AppsFlyer FAQ
- Which one is cheaper?
- One or both use custom pricing, so it depends on your specific needs.
- Can I use either one for free?
- Both offer free plans, so you can try each without paying. Start with whichever fits your workflow better and upgrade when you hit the limits.
- How do they charge?
- Both use a usage-based model, so the comparison is straightforward — it comes down to features and limits at each price point.
- Which one is a better deal?
- Depends on what you need. Simple Analytics: They're mid-market on price but lead with privacy as the wedge — competing against Google Analytics (free but data-hungry) and pricier privacy players like Fathom or Plausible. The pitch is less 'cheapest option' and more 'fair, transparent pricing for people who refuse to send data to Google.' AppsFlyer: AppsFlyer sits in the premium tier of mobile measurement alongside Adjust and Branch, but the free Zero plan is a deliberate land-and-expand move to pull in early-stage apps before competitors can. The $0.07 per-conversion rate is competitive for mid-market but can get expensive fast for high-volume advertisers, which is exactly when Enterprise pricing becomes the conversation.
Keep tabs on both.
We'll monitor pricing changes for Simple Analytics and AppsFlyer and let you know when something moves.