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Ledgy pricing teardown

https://ledgy.com/company-pricing

Ledgy's pricing page uses a classic freemium-to-enterprise B2B structure (Launch/Scale/Enterprise plus a separate Public tier) with only one visible price point and everything else gated behind 'Contact Sales,' making it primarily an enterprise lead-gen page rather than a self-serve funnel. The feature lists are long and detailed, which helps justify the jump to paid tiers, but the lack of transparent pricing above the free tier and the add-on complexity add friction for buyers trying to self-qualify.

Tier structure

Launch

Free

Scale

Starts at €5k/year

Enterprise

Starts at €18k/year

Public

Custom pricing

Financial reporting add-ons: Essentials

Starts at €3k/year, Advanced — Starts at €5k/year

Value metric

Hybrid — flat annual platform fee scaled by stakeholder count, with optional add-ons priced separately

How limits scale

Stakeholders included Max 50 (free) → 50+ → 200+ → Custom (Public)
Offboarding workflows None specified → Up to 2 → Unlimited → N/A
Performance conditions for vesting None specified → Up to 5 → Unlimited → N/A
Support level Self-serve → Implementation specialist + email/AI chat → Dedicated CSM + fully assisted onboarding → Dedicated account manager + email/chat

Escalation logic

Plans escalate from a free self-serve tier capped at 50 stakeholders, to a mid-tier 'Scale' plan unlocking integrations, automation and compliance features starting at 50+ stakeholders, up to an 'Enterprise' tier with unlimited scale, security (SSO, SCIM, 2FA) and IPO-prep support; a separate 'Public' tier serves listed companies, and financial reporting is sold as a distinct add-on module.

Psychological anchors

  • Free entry tier — 'Launch' plan is free for up to 50 stakeholders, serving as a low-friction anchor and acquisition funnel before upselling to paid tiers.
  • High-priced enterprise anchor — Enterprise starting at €18k/year (vs €5k for Scale) anchors perceived value and pushes mid-market buyers toward Scale as the 'reasonable' choice.
  • Feature list escalation ('All the X features +') — Each tier explicitly states it includes all lower-tier features plus more, reinforcing a clear good-better-best ladder.
  • Modular add-on upsell — Financial reporting (Essentials €3k/Advanced €5k) and Company valuation are sold as separate add-ons across all core tiers, expanding average deal size.
  • Content upsell/pop-up — A 'State of Equity 2026' report download modal appears over the pricing table, capturing leads and possibly distracting from plan comparison.

What this page is optimizing for

The page is primarily built for enterprise lead-generation and expansion revenue: only the Launch tier has self-serve signup, while Scale, Enterprise, and Public all funnel to 'Contact Sales,' and add-ons are upsold via 'Upgrade' CTAs rather than instant checkout.

Red flags

  • No transparent pricing beyond 'Starts at €5k/year' and '€18k/year' — actual cost depends on sales conversation, creating friction for budget-conscious buyers.
  • Five total pricing surfaces (Launch, Scale, Enterprise, Public, plus two add-on tiers) risk overwhelming visitors trying to compare options.
  • No annual-vs-monthly toggle or discount is shown; pricing is quoted only as '/year' with no monthly alternative.
  • Key limits like offboarding workflows and performance conditions are buried in dense feature lists rather than highlighted as scannable differentiators.
  • No visible customer logos, testimonials, or review badges directly on the pricing tiers themselves to build trust at the decision point.
  • The financial reporting add-on's Advanced tier lists two features as 'Coming soon,' which may create hesitation about paying now for capabilities not yet live.

Best-practices scorecard

What works · 2

  • Value metric matches usage — Stakeholder count and feature complexity scale sensibly with company size and equity plan sophistication.
  • Clear CTAs per tier — Each tier has a distinct, labeled CTA (Get started, Contact Sales, Upgrade) matched to its funnel stage.

Half measures · 3

  • Visible prices — Only Launch (free) has a clear price; Scale and Enterprise show 'Starts at' figures while Public is fully custom.
  • Tier differences are scannable — Feature lists are thorough but very long and text-dense, requiring significant scrolling/reading to compare tiers.
  • Trust signals present — Partner/customer logos appear in a popup and customer story mentions (Revolut, Motorway) exist elsewhere in nav, but not prominently on the pricing table itself.

What's missing · 3

  • Clear recommended tier — No 'Most Popular' badge or visual highlight distinguishes Scale as the recommended plan despite it being the logical mid-tier.
  • Annual discount offered — No monthly/annual toggle or discount percentage is shown anywhere on the page.
  • FAQ or objection handling — No FAQ section is visible on the page to address common pricing or feature questions.