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Perdoo pricing teardown

https://www.perdoo.com/pricing

Perdoo's pricing page is unusually transparent for a B2B SaaS with three tiers (Free, Premium, Supreme) and visible per-seat prices, plus an interactive ROI/cost calculator and a fully detailed feature comparison matrix. It leans heavily on a 'Talk to Sales' CTA even though prices are shown, and the extensive feature list (100+ rows) risks overwhelming buyers despite good structural transparency.

Tier structure

Free

$0/user/mo (max 5 users)

Premium

$7.20/user/mo

Supreme

$8.80/user/mo (Most popular)

Value metric

per seat (per user license per month), with add-on view-only licenses and AI token packs

How limits scale

Users Max 5 (Free) → Unlimited, volume-discounted (Premium) → Unlimited, volume-discounted (Supreme)
AI tokens/mo 20k (Free) → 250k (Premium) → 500k (Supreme)
View-only license price N/A (Free) → N/A (Premium) → $1.75/user (Supreme)
SSO/SCIM & advanced integrations Not included (Free) → Included (Premium) → Included plus Jira/Asana/Power BI (Supreme)
Custom fields/reports/dashboards Not included (Free) → Not included (Premium) → Included (Supreme)

Escalation logic

Good-better-best escalation from a capped free tier to two paid tiers that add dashboards/integrations/security (Premium) then advanced customization, private goals, and premium integrations (Supreme); pricing is volume-discounted and quote-based above list price via a calculator.

Psychological anchors

  • Most popular badge — Supreme tier is explicitly labeled 'Most popular', nudging buyers toward the higher-priced plan over Premium.
  • Annual discount toggle — Annually pricing shown as '-10%' versus Quarterly billing option.
  • Free tier as entry anchor — Free plan capped at 5 users with 'Start for free' CTA, no credit card required, lowering signup friction.
  • Volume discount calculator — 'Calculate your price to unlock your volume discount' encourages engagement and implies savings at scale without disclosing exact discount tiers.
  • ROI justification framing — Built-in ROI calculator showing '58x/47x ROI multiple' and dollar savings to rationalize the per-seat price against perceived value.
  • Enterprise-only add-ons as upsell anchor — Dedicated CSM, onboarding, SLA, and coaching require 25+ or 50+ user licenses, pushing larger contracts toward Sales.

What this page is optimizing for

The page blends self-serve conversion (visible prices, free-tier signup, calculator) with upgrade/expansion mechanics (volume discounts, add-on licenses, tiered AI tokens) while still funneling serious/larger buyers to 'Talk to Sales' — suggesting a hybrid self-serve-plus-sales-assist model rather than pure PLG.

Red flags

  • Despite showing list prices, both paid tiers say 'Talk to Sales' as the primary CTA, creating friction and contradicting the transparent pricing display.
  • The feature comparison table is extremely long (100+ rows across seven categories), making tier differences hard to scan quickly.
  • Minimum contract values ($10,000 for procurement help, $25,000 for legal changes) and a 5-user minimum for paid plans add friction for small teams.
  • AI token limits and view-only license pricing are only disclosed deep in FAQ/feature tables rather than summarized clearly at the top.
  • Volume discount percentages are never disclosed — the calculator gates the actual price, forcing users to input data before seeing a real number.
  • Some support features (CSM, onboarding, SLA) require purchasing 25+ licenses, an unusual gate that's easy to miss.

Best-practices scorecard

What works · 5

  • Clear recommended tier — Supreme is explicitly marked 'Most popular'.
  • Annual discount offered — Annual billing offers a clearly stated 10% discount versus quarterly.
  • Value metric matches usage — Per-user pricing aligns with a collaborative goal-tracking tool used across teams.
  • FAQ or objection handling — Detailed FAQ covers payment methods, compliance (SOC2/GDPR), minimums, discounts for NGOs, and contract changes.
  • Trust signals present — Customer quotes, '2000+ organizations trust Perdoo', SOC 2/GDPR compliance details, and a Trust Center are all referenced.

Half measures · 2

  • Visible prices — Base per-user prices are shown, but real costs depend on an undisclosed volume-discount calculator and 'Talk to Sales' CTA.
  • Clear CTAs per tier — Free tier has a direct 'Start for free' CTA, but Premium and Supreme both push to 'Talk to Sales' despite listed prices.

What's missing · 1

  • Tier differences are scannable — The comparison table spans seven categories and 100+ individual feature rows, making quick scanning difficult.