SimplePractice pricing teardown
https://www.simplepractice.com/pricingSimplePractice offers a clean 3-tier self-serve pricing page (Starter/Essential/Plus) with a per-practitioner-plus-per-additional-clinician model, a strong 30-day free trial, and a time-boxed 50% off promo that pushes fast conversion. It layers in a group/enterprise path (6+ practitioners, custom pricing) and paid add-ons (Care Aide, ePrescribe), which adds some complexity but is well-organized with a cost calculator and clear feature stacking.
Tier structure
Starter
$49/mo
Essential
$79/mo
Plus
$99/mo
Enterprise (6+ practitioners)
Custom pricing
Value metric
per practitioner/clinician (per-seat), with additional clinicians priced separately
How limits scale
Escalation logic
Tiers escalate by feature depth (diagnostic tools, treatment plans, claim filing at Starter; reminders and calendar sync at Essential; group appointments, telehealth, and premium support at Plus), with Plus positioned as the recommended/highlighted plan and a separate custom-priced tier for larger groups.
Psychological anchors
- Strikethrough pricing — Each tier shows full price crossed out ($49, $79, $99) next to the discounted 50%-off price ($24.50, $39.50, $49.50) for the first 3 months.
- Highlighted/featured tier — Plus is marked as the featured plan (is_featured: true) and given top billing in the interactive cost calculator and 'Plus plan highlights' section.
- Time-limited urgency — 50% off 3 months' offer requires converting from trial to paid within 7 days, creating urgency beyond the standard 30-day trial.
- Free trial as entry anchor — 30-day free trial with no credit card required, and trial gives access to all Plus-tier features, encouraging upsell before conversion.
- Enterprise anchor — Custom-priced 6+ practitioner tier with white-glove onboarding and sales consultation anchors the paid self-serve tiers as more affordable/accessible.
- Interactive cost calculator — Slider tool estimates monthly cost based on team size, reinforcing per-seat value metric and reducing pricing ambiguity for group buyers.
What this page is optimizing for
The page optimizes primarily for self-serve conversion (visible prices, instant 'Start free trial' CTAs, no credit card required, time-boxed discount) while carving out a lead-gen path for larger group practices (6+) via 'Get started'/custom pricing consultation.
Red flags
- Discount math is confusing: the 50%-off figure is off the full listed price, but the 'then billed monthly' full price reappears quickly (after 3 months), which could feel like a bait-and-switch to less attentive buyers.
- Add-on pricing (Care Aide, Note Taker, ePrescribe) is layered with its own separate 50%-off promo and one-time setup fees, adding pricing complexity beyond the three core tiers.
- The $20/year AMA CPT-code fee per clinician is buried in a footnote rather than disclosed near the pricing tables, which is a hidden-cost risk for behavioral health practices.
- No explicit annual billing discount is shown — all plans appear to be billed monthly only, missing a common SaaS lever for larger upfront commitment.
- Overlapping promo structures (7-day claim window for 50% off vs. 30-day trial at standard pricing) create decision complexity that could suppress conversion for indecisive users.
Best-practices scorecard
What works · 6
- Clear recommended tier — Plus is visually featured and highlighted throughout, including in the cost calculator.
- Visible prices — All three self-serve tiers show exact monthly prices; only the 6+ practitioner tier is custom/hidden.
- Value metric matches usage — Per-practitioner/per-clinician pricing scales naturally with group size, reinforced by a calculator.
- Tier differences are scannable — Each tier lists 'Everything in [previous], and:' with concise bullet feature additions.
- FAQ or objection handling — Dedicated FAQ section covers fees, AMA CPT code costs, plan changes, and HIPAA compliance.
- Trust signals present — Page cites 20M clients and 250k practitioners, a customer testimonial, and healthcare organization partnerships.
Half measures · 1
- Clear CTAs per tier — Each tier has a 'Start free trial' CTA, but the pricing/promo mechanics (7-day vs 30-day trial, 3-month discount) add friction to an otherwise clear CTA.
What's missing · 1
- Annual discount offered — No annual billing toggle or discount is shown; only a temporary 3-month promo discount exists.