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Stonly pricing teardown

https://stonly.com/pricing

Stonly's pricing page fully conceals actual dollar amounts, presenting only a self-serve 'Small Business' tier with visible feature/limit details and a 'Contact sales' Enterprise tier — this is a lead-gen-oriented page dressed up with a detailed comparison table. The comparison table is thorough and scannable, but the complete absence of any price anchor (even a 'starting at $X') is a significant gap for a plan billed as self-serve.

Tier structure

Small Business

price not disclosed

Enterprise

Custom/Contact sales

Value metric

hybrid: flat tier gated by team members, knowledge bases, and guide views

How limits scale

Knowledge Bases 1 → Unlimited
Guide views/month 4,000 → As many as you need
Team members 5 → As many as you need
SSO / Advanced security Not included → Included
Priority support & dedicated CS Not included → Included

Escalation logic

Small Business is a capped self-serve plan for companies under 100 employees with defined limits on knowledge bases, team members, and guide views; Enterprise removes those caps and adds integrations, security, and support features, positioned entirely as a custom sales conversation.

Psychological anchors

  • Enterprise as feature/scale anchor — Enterprise tile lists 'unlimited' everything (guide views, team members, knowledge bases) against Small Business's hard caps, making the paid tier look constrained by comparison and nudging larger prospects to inquire.
  • Free trial as entry point — 14-day free trial of Small Business plan, with automatic downgrade to an undisclosed 'Basic' plan (400 guide views/mo, 5 guides, 1 team member) if not converted — creates a soft-landing free tier not shown on the pricing page itself.
  • Logo wall social proof — Customer logos (PicPay, SimpliSafe, Vitality, AMC, Siemens, Tonal, Telus, Canal+) displayed directly below pricing tiles to build trust before the detailed comparison table.
  • Fine-print limit enforcement — Overage policy disclosed only in FAQ ('if you surpass your monthly limit for two months in a row, we'll upgrade you') rather than on the pricing tile itself.

What this page is optimizing for

The page optimizes for enterprise lead generation and sales-assisted conversion rather than transparent self-serve signup — even the 'self-serve' Small Business tier has no visible price, forcing a 'See Stonly in action' demo click instead of instant checkout.

Red flags

  • No price is shown anywhere on the page for either tier, undermining the 'self-serve' positioning of Small Business.
  • CTA for Small Business is 'See Stonly in action' (a demo request) rather than a direct signup/start-trial button, adding friction for a plan meant to be self-serve.
  • The undisclosed 'Basic' free-forever plan (mentioned only in FAQ) isn't presented as a third tier on the page, hiding a real pricing option from prospects.
  • Only 2 tiers with a massive gap between a capped small-business plan and a fully custom enterprise plan leaves mid-market buyers without a clear self-serve upgrade path.
  • No annual/monthly toggle or discount is shown despite this being a common SaaS lever.
  • No highlighted/recommended plan or 'most popular' badge to guide decision-making between the two options.

Best-practices scorecard

What works · 3

  • Tier differences are scannable — A detailed feature-by-feature comparison table with checkmarks/X marks clearly shows what's gated to Enterprise.
  • FAQ or objection handling — Two FAQ entries address guide-view overages and trial expiration behavior.
  • Trust signals present — Customer logo wall (PicPay, Siemens, Telus, Canal+, etc.) plus SOC 2, GDPR, and HIPAA badges in the footer.

Half measures · 2

  • Value metric matches usage — Limits (knowledge bases, guide views, team members) scale sensibly with company size, but without prices it's unclear how cost maps to usage.
  • Clear CTAs per tier — Each tier has a distinct CTA ('See Stonly in action' vs 'Schedule a call'), but neither offers instant self-serve signup or a visible price to act on.

What's missing · 3

  • Clear recommended tier — Neither tile is visually highlighted or marked as recommended/popular.
  • Visible prices — No dollar figures appear anywhere on the page for either plan.
  • Annual discount offered — No billing toggle or annual/monthly discount is shown.