EmailOctopus vs Kit Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| EmailOctopus | Kit | |
|---|---|---|
| Starts at | $9/mo | $33/mo |
| Number of plans | 2 | 3 |
| Free plan | ||
| Free trial | — | |
| Pricing model | usage-based | usage-based |
STARTER
- EmailOctopus branding on emails
- Reports available for 30 days
- Create 1 landing page and 1 form
- Access for 1 user
PRO
Popular- Full control over your email design
- Reports available forever
- Unlimited landing pages and forms
- Add unlimited users
- Cancel any time
Newsletter
- 1 basic Visual Automation
- Unlimited landing pages & forms
- Unlimited email broadcasts
- Audience tagging & segmentation
- Sell digital products & subscriptions
Creator
Popular- Unlimited Visual Automations
- Unlimited email sequences
- Kit MCP
- A/B test subject lines
- Survey subscribers with polls
- Remove Kit branding
- SMS marketing
- Apps & integrations
- RSS campaigns
- 24/7 email & chat support
Pro
- Subscriber Signals
- Engagement analytics
- Unlimited users
- Insights dashboard
- Deliverability reporting
- Subscriber engagement scoring
- Collaborative editing
- A/B test subject lines & content
- Facebook custom audiences
- Newsletter referral system
- Edit links in sent broadcasts
- 24/7 priority email & chat support
EmailOctopus vs Kit FAQ
- Which one is cheaper?
- EmailOctopus starts lower at $9/mo, compared to $33/mo for Kit.
- Can I use either one for free?
- Both offer free plans, so you can try each without paying. Start with whichever fits your workflow better and upgrade when you hit the limits.
- How do they charge?
- Both use a usage-based model, so the comparison is straightforward — it comes down to features and limits at each price point.
- Which one is a better deal?
- Depends on what you need. EmailOctopus: They're explicitly the budget-friendly alternative — $9/mo undercuts Mailchimp and Klaviyo significantly at comparable list sizes, targeting cost-conscious small businesses and creators who don't need heavy automation or CRM depth. This is a value play, not a premium one. Kit: They're mid-market — not as cheap as Mailchimp's entry tiers, not as expensive as ActiveCampaign or HubSpot. Kit is clearly gunning for the creator economy segment: indie writers, course sellers, and newsletter operators who've outgrown Substack but don't need enterprise CRM complexity.
Still deciding? See the best EmailOctopus alternatives or the best Kit alternatives, ranked with verified pricing.
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