Best Kit Alternatives (2026)

Kit alternatives at a glance

1. 1

   Mailchimp

   Email Marketing

   Email marketing and automation.

   Mailchimp sits mid-to-premium in the email marketing space — pricier than scrappier tools like MailerLite or Moosend at comparable list sizes, banking on brand recognition and its all-in-one marketing suite to justify the premium. It's chasing SMBs who want one platform for email, CRM-lite features, and basic automation rather than stitching together point solutions.

   Plans: Free $0/mo · Standard $20/mo · Premium Contact Sales

   From $20/mo Free plan Free trial · Kit vs Mailchimp → Mailchimp pricing →
2. 2

   ActiveCampaign

   Email Marketing

   Customer experience automation.

   ActiveCampaign sits in the awkward middle of the email marketing/marketing automation category — pricier than bare-bones ESPs like Mailchimp's basic tiers, but cheaper than full marketing clouds like HubSpot. They're chasing SMBs and scaling e-commerce teams who've outgrown simple newsletter tools but aren't ready to pay HubSpot-level money for a full CRM suite.

   Plans: Starter $15/mo · Plus $49/mo · Pro $79/mo · Enterprise $145/mo

   From $15/mo Free trial · Kit vs ActiveCampaign → ActiveCampaign pricing →
3. 3

   MailerLite

   Email Marketing

   Simple email marketing.

   Plans: Free $0/mo · Power Contact Sales · Comfort Contact Sales · Enterprise Contact Sales

   Custom pricing Free plan · Kit vs MailerLite → MailerLite pricing →
4. 4

   AWeber

   Email Marketing

   Email marketing for small business.

   AWeber sits mid-pack — pricier than bare-bones tools like MailerLite but cheaper than heavyweight platforms like Klaviyo or ActiveCampaign at scale. The aggressive discounting (87% off, 4 months free annually) signals they're fighting hard to win price-sensitive small businesses away from cheaper entrants rather than competing on premium features.

   Plans: Lite $12/mo · Done For You $20/mo · Plus $20/mo

   From $12/mo Free trial · Kit vs AWeber → AWeber pricing →
5. 5

   Benchmark Email

   Email Marketing

   Simple email marketing worldwide.

   Sitting in the budget-to-mid range against Mailchimp and Constant Contact, Benchmark leans on that $19 entry point plus the annual discount to look cheap without the two-week free trial crutch. They're chasing small businesses and solopreneurs who want predictable low costs over feature depth, not enterprise marketers.

   Plans: Free $0/mo · Pro $19/mo · Enterprise Contact Sales

   From $19/mo Free plan · Kit vs Benchmark Email → Benchmark Email pricing →
6. 6

   Bento

   Email Marketing

   All-in-one email and automation for creators.

   At $29/mo entry, Bento undercuts bigger names like Klaviyo or ActiveCampaign while still targeting the same email-marketing-for-ecommerce crowd. They're positioning as the lean, developer-friendly alternative — cheap enough to try, modular enough to avoid paying for stuff you don't need yet.

   Plans: Transactional Email $0/mo · Marketing Platform $29/mo

   From $29/mo Free plan Free trial · Kit vs Bento → Bento pricing →
7. 7

   Brevo

   Email Marketing

   All-in-one CRM and marketing platform.

   Brevo undercuts Mailchimp and HubSpot hard at the entry level — $9-18/mo is aggressively cheap for a tool that includes SMS and CRM features most competitors gate higher. But that Professional cliff to $499 shows they're not trying to be the budget option all the way up; they're using cheap entry pricing to land small businesses, then charging premium once you need real team functionality.

   Plans: Starter $9/mo · Standard $18/mo · Professional $499/mo · Enterprise Contact Sales

   From $9/mo Free plan · Kit vs Brevo → Brevo pricing →
8. 8

   Campaign Monitor

   Email Marketing

   Beautiful email marketing for brands.

   They're mid-market — pricier than bare-bones tools like MailerLite but cheaper than enterprise-first platforms like Klaviyo at scale, positioning themselves as the 'grew-up-but-not-corporate' option for small-to-mid marketing teams who've outgrown DIY tools.

   Plans: Lite $11/mo · Essentials $27/mo · Premier $153/mo · Enterprise Contact Sales

   From $11/mo Free plan · Kit vs Campaign Monitor → Campaign Monitor pricing →
9. 9

   Constant Contact

   Email Marketing

   Email and digital marketing.

   Constant Contact sits in the low-to-mid range of the email marketing pack — pricier than bare-bones tools like MailerLite at the entry level, but cheaper than HubSpot or Klaviyo once you factor in features. They're chasing small businesses and solo marketers who want something more polished than a free tool but aren't ready for enterprise marketing automation pricing.

   Plans: Lite $10/mo · Standard $29/mo · Premium $68/mo

   From $10/mo Free trial · Kit vs Constant Contact → Constant Contact pricing →
10. 10

    Drip

    Email Marketing

    Ecommerce marketing automation.

    At $39/mo entry, Drip sits mid-pack against Klaviyo and Mailchimp — not the budget pick, but not premium either. It's clearly courting ecommerce brands who want automation depth without enterprise pricing, betting that list-based pricing feels fairer than flat tiers as they scale.

    Plans: Drip $39/mo

    From $39/mo Free trial · Kit vs Drip → Drip pricing →

Comparing on features, not just price? Use our feature comparison template →

None of these fit? See every email marketing tool we price →

What is the best alternative to Kit?

Mailchimp is the closest Kit alternative we track for email marketing. Paid plans start at $20/mo, and there is a free plan to start on. ActiveCampaign and MailerLite are also worth a look.

Are there free alternatives to Kit?

Yes — Mailchimp, MailerLite, Benchmark Email and 3 more offer a free plan, so you can switch without paying up front.

How much do Kit alternatives cost?

Entry prices range from $9/mo (Brevo) to $39/mo (Drip). Each product page has the full verified tier breakdown.

Is there a cheaper alternative to Kit?

Yes — Kit starts at $33/mo, while Brevo ($9/mo), Constant Contact ($10/mo), Campaign Monitor ($11/mo) start lower.