Bento vs Kit Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| Bento pricing | Kit pricing | |
|---|---|---|
| Starts at | $29/mo | $33/mo |
| Number of plans | 2 | 3 |
| Free plan | ||
| Free trial | ||
| Pricing model | hybrid | hybrid |
Price is one row. To weigh the features too, use our feature comparison template →
Marketing Platform
Popular- Tanuki AI
- $29/mo up to 5,000 Active Users*
- Tiered pricing starts at $0.01 per Active User*
- Automatic volume discounts for larger lists
- Unlimited marketing sends on paid plans
- Automations included
- Team seats included
- Email marketing
- Marketing automation
- Segmentation
- CRM
- Forms and popups
- Ecommerce integrations
- Custom domains
- Deliverability help included
- Reports
Transactional Email
- First 100 emails free
- $5/mo minimum after that
- Then $0.09 per 1,000 emails after 12,500
- No contact pricing for transactional sends
- Emails API sending
- SMTP relay support
- Delivery and engagement tracking
- Email logs
- Templates
- Webhooks
- Spam API
- Bounce and suppression handling
- Deliverability tools included
Free
- Unlimited landing pages & forms
- Unlimited email broadcasts
- Audience tagging & segmentation
- Sell digital products & subscriptions
Creator
Popular- Unlimited Visual Automations
- Unlimited email sequences
- Kit MCP
- A/B test subject lines
- Survey subscribers with polls
- Remove Kit branding
- SMS marketing
- Apps & integrations
- RSS campaigns
- 24/7 email & chat support
Pro
- Subscriber Signals
- Engagement analytics
- Unlimited users
- Insights dashboard
- Deliverability reporting
- Subscriber engagement scoring
- Collaborative editing
- A/B test subject lines & content
- Facebook custom audiences
- Newsletter referral system
- Edit links in sent broadcasts
- 24/7 priority email & chat support
Bento vs Kit FAQ
- Which one is cheaper?
- Bento starts lower at $29/mo, compared to $33/mo for Kit.
- Can I use either one for free?
- Both offer free plans, so you can try each without paying. Start with whichever fits your workflow better and upgrade when you hit the limits.
- How do they charge?
- Both use a hybrid model, so the comparison is straightforward — it comes down to features and limits at each price point.
- Which one is a better deal?
- Depends on what you need. Bento: At $29/mo entry, Bento undercuts bigger names like Klaviyo or ActiveCampaign while still targeting the same email-marketing-for-ecommerce crowd. They're positioning as the lean, developer-friendly alternative — cheap enough to try, modular enough to avoid paying for stuff you don't need yet. Kit: Kit sits mid-pack against ConvertKit-style competitors like Beehiiv and Substack — pricier than free-tier newsletter tools but cheaper than full marketing suites like ActiveCampaign or HubSpot. They're chasing independent creators and small publishers who've outgrown generic email tools but don't need enterprise marketing automation.
Still deciding? See the best Bento alternatives or the best Kit alternatives, ranked with verified pricing.
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