Bento Pricing (2026)

It's a hybrid setup: $29/mo gets you the Marketing Platform (likely scaling with subscriber/list size given the automatic volume discounts), while Transactional Email runs on its own usage-based track starting at $0. You can mix and match — pay for one, both, or bolt on Chat for another $30/mo.

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Transactional Email
$0/mo
Marketing Platform Popular
$29/mo
Verified Sep 19, 2026 Official pricing page

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Screenshot of Bento's pricing page showing its plans and prices
Their pricing page, captured Sep 19, 2026

Transactional Email

$0/mo
  • First 100 emails free
  • $5/mo minimum after that
  • Then $0.09 per 1,000 emails after 12,500
  • No contact pricing for transactional sends
  • Emails API sending
  • SMTP relay support
  • Delivery and engagement tracking
  • Email logs
  • Templates
  • Webhooks
  • Spam API
  • Bounce and suppression handling
  • Deliverability tools included

Marketing Platform

Popular
$29/mo
  • Tanuki AI
  • $29/mo up to 5,000 Active Users*
  • Tiered pricing starts at $0.01 per Active User*
  • Automatic volume discounts for larger lists
  • Unlimited marketing sends on paid plans
  • Automations included
  • Team seats included
  • Email marketing
  • Marketing automation
  • Segmentation
  • CRM
  • Forms and popups
  • Ecommerce integrations
  • Custom domains
  • Deliverability help included
  • Reports

Does Bento have a free plan?

Yes: the Transactional Email plan is free forever, not a time-limited trial. When you outgrow it, paid plans start at $29/mo. Paid tiers also come with a free trial (30 days).

What the free plan includes

  • First 100 emails free
  • $5/mo minimum after that
  • Then $0.09 per 1,000 emails after 12,500
  • No contact pricing for transactional sends
  • Emails API sending
  • SMTP relay support
  • Delivery and engagement tracking
  • Email logs
  • Templates
  • Webhooks
  • Spam API
  • Bounce and suppression handling
  • Deliverability tools included

AI Pricing Analysis

Pricing Model

It's a hybrid setup: $29/mo gets you the Marketing Platform (likely scaling with subscriber/list size given the automatic volume discounts), while Transactional Email runs on its own usage-based track starting at $0. You can mix and match — pay for one, both, or bolt on Chat for another $30/mo.

Tier Strategy

This isn't really tiered in the classic good-better-best sense — it's modular. Small teams start with just Transactional Email for free or cheap, then add the Marketing Platform when they need actual campaigns and automation, then bolt on Chat once they want live support baked into the same tool. The upgrade trigger is functional need, not seat count or usage ceiling.

Competitive Positioning

At $29/mo entry, Bento undercuts bigger names like Klaviyo or ActiveCampaign while still targeting the same email-marketing-for-ecommerce crowd. They're positioning as the lean, developer-friendly alternative — cheap enough to try, modular enough to avoid paying for stuff you don't need yet.

Growth Lever

Expansion comes from stacking modules, not seat count — Chat is a pure upside add-on that only makes sense once you're already invested in the Marketing Platform. The real long-term lever is list size, since volume discounts imply pricing scales with subscribers, meaning growth in your audience quietly grows your bill.

Want the strategist's read on the live page? Read the AI teardown of Bento's pricing page →

Bento Pricing FAQ

How much does Bento cost?
Paid plans start at $29/mo. You can get started on the free plan before committing.
Is there a free plan?
Yes. The "Transactional Email" plan is free forever, not just a trial. You get first 100 emails free, $5/mo minimum after that, then $0.09 per 1,000 emails after 12,500 — plus 10 more features. It's enough to evaluate the product before upgrading.
Can I try it before paying?
Yes — there's a free trial that lasts 30 days.
How does the pricing work?
It's a hybrid setup: $29/mo gets you the Marketing Platform (likely scaling with subscriber/list size given the automatic volume discounts), while Transactional Email runs on its own usage-based track starting at $0. You can mix and match — pay for one, both, or bolt on Chat for another $30/mo.
Is there a discount for annual billing?
Automatic volume discounts for larger lists.
Which plan makes sense for me?
This isn't really tiered in the classic good-better-best sense — it's modular. Small teams start with just Transactional Email for free or cheap, then add the Marketing Platform when they need actual campaigns and automation, then bolt on Chat once they want live support baked into the same tool. The upgrade trigger is functional need, not seat count or usage ceiling.

More Email Marketing pricing

All Email Marketing pricing →

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