Bento Pricing (2026)

It's a hybrid setup: $29/mo gets you the Marketing Platform on a flat base (with volume discounts kicking in as your list grows), while Transactional Email runs on pure usage — starting at $0 and scaling with send volume. So you're paying for contacts/list size on one side and API calls on the other, and they can be bought separately or bundled.

From $29/mo 2 plans hybrid Free plan Free trial Best Bento alternatives → Bento's competitors →
Transactional Email
$0/mo
Marketing Platform Popular
$29/mo
Verified Aug 22, 2026 Official pricing page
Screenshot of Bento's pricing page showing its plans and prices
Their pricing page, captured Aug 22, 2026

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Transactional Email

$0/mo
  • First 100 emails free
  • $5/mo minimum after that
  • Then $0.09 per 1,000 emails after 12,500
  • No contact pricing for transactional sends
  • Emails API sending
  • SMTP relay support
  • Delivery and engagement tracking
  • Email logs
  • Templates
  • Webhooks
  • Spam API
  • Bounce and suppression handling
  • Deliverability tools included

Marketing Platform

Popular
$29/mo
  • Tanuki AI
  • $29/mo up to 5,000 Active Users*
  • Tiered pricing starts at $0.01 per Active User*
  • Automatic volume discounts for larger lists
  • Unlimited marketing sends on paid plans
  • Automations included
  • Team seats included
  • Email marketing
  • Marketing automation
  • Segmentation
  • CRM
  • Forms and popups
  • Ecommerce integrations
  • Custom domains
  • Deliverability help included
  • Reports

Does Bento have a free plan?

Yes: the Transactional Email plan is free forever, not a time-limited trial. When you outgrow it, paid plans start at $29/mo. Paid tiers also come with a free trial (30 days).

What the free plan includes

  • First 100 emails free
  • $5/mo minimum after that
  • Then $0.09 per 1,000 emails after 12,500
  • No contact pricing for transactional sends
  • Emails API sending
  • SMTP relay support
  • Delivery and engagement tracking
  • Email logs
  • Templates
  • Webhooks
  • Spam API
  • Bounce and suppression handling
  • Deliverability tools included

AI Pricing Analysis

Pricing Model

It's a hybrid setup: $29/mo gets you the Marketing Platform on a flat base (with volume discounts kicking in as your list grows), while Transactional Email runs on pure usage — starting at $0 and scaling with send volume. So you're paying for contacts/list size on one side and API calls on the other, and they can be bought separately or bundled.

Tier Strategy

There's no real tier ladder here — it's more modular than tiered. Solo marketers or small teams start with just Marketing Platform or just Transactional Email depending on their need, then bolt on the other product (or Bento Chat for +$30/mo) once they need both marketing automation and live customer messaging in one place. The upgrade trigger is functional expansion, not hitting a usage ceiling.

Competitive Positioning

At $29/mo entry with a free trial and no free plan, Bento sits in the lean mid-market — cheaper than enterprise ESPs like Klaviyo at scale, but not competing on 'free forever' with tools like Mailchimp or MailerLite. They're going after growth-stage teams who want email marketing and transactional email under one roof without paying for two separate vendors.

Growth Lever

Expansion comes from three angles: list growth on the Marketing Platform (more contacts = higher tier), send volume on Transactional Email (usage-based, so it grows with your product), and cross-sell into Bento Chat once a team wants live chat/support bolted onto their marketing stack. The standalone-or-bundled structure means the real lever is getting customers to adopt a second product, not just pay more for the same one.

Want the strategist's read on the live page? Read the AI teardown of Bento's pricing page →

Bento Pricing FAQ

How much does Bento cost?
Paid plans start at $29/mo. You can get started on the free plan before committing.
Is there a free plan?
Yes. The "Transactional Email" plan is free forever, not just a trial. You get first 100 emails free, $5/mo minimum after that, then $0.09 per 1,000 emails after 12,500 — plus 10 more features. It's enough to evaluate the product before upgrading.
Can I try it before paying?
Yes — there's a free trial that lasts 30 days.
How does the pricing work?
It's a hybrid setup: $29/mo gets you the Marketing Platform on a flat base (with volume discounts kicking in as your list grows), while Transactional Email runs on pure usage — starting at $0 and scaling with send volume. So you're paying for contacts/list size on one side and API calls on the other, and they can be bought separately or bundled.
Is there a discount for annual billing?
Automatic volume discounts for larger lists.
Which plan makes sense for me?
There's no real tier ladder here — it's more modular than tiered. Solo marketers or small teams start with just Marketing Platform or just Transactional Email depending on their need, then bolt on the other product (or Bento Chat for +$30/mo) once they need both marketing automation and live customer messaging in one place. The upgrade trigger is functional expansion, not hitting a usage ceiling.

More Email Marketing pricing

All Email Marketing pricing →

Comparing Bento to something specific? Try Bento vs ActiveCampaign, Bento vs AWeber, or Bento vs Benchmark Email. Or see the best Bento alternatives, ranked.

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