ActiveCampaign Pricing (2026)
Hybrid pricing where you're paying for both tier features and contact volume — the $15-145 range shown is only for 1,000 contacts, so your actual bill climbs as your list grows regardless of which tier you're on. That double-dip means a small business with a big list can pay more than a bigger team with a lean one.
- Starter
- $15/mo
- Plus
- $49/mo
- Pro Popular
- $79/mo
- Enterprise
- $145/mo
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Starter
- Active Intelligence (limits apply)
- Marketing automation
- Email Marketing
- Limited segmentation
- 5 actions per automation
- Standard CRM & ecommerce integrations
- 1 user
Plus
- Active Intelligence (limits apply)
- Marketing automation
- Email Marketing
- Standard segmentation
- Unlimited automation actions
- Standard CRM & ecommerce integrations
- Landing pages
- 1 user
Pro
Popular- Active Intelligence
- Marketing automation
- Email Marketing
- Advanced segmentation
- Unlimited automation actions
- Standard CRM & premium ecommerce integrations
- Landing pages
- Predictive & conditional content
- Attribution & conversion tracking
- 3 users
Enterprise
- Active Intelligence
- Marketing automation
- Email Marketing
- Premium segmentation
- Unlimited automation actions
- Premium CRM & ecommerce integrations
- Landing pages
- Predictive & conditional content
- Attribution & conversion tracking
- Custom objects
- Single Sign-On (SSO)
- Dedicated account team
- 5 users
Does ActiveCampaign have a free plan?
No. There's no free-forever plan. There is a free trial, and paid plans start at $15/mo.
Want free? Kit, Brevo, and Benchmark Email have free plans: see all ActiveCampaign alternatives →
AI Pricing Analysis
Pricing Model
Hybrid pricing where you're paying for both tier features and contact volume — the $15-145 range shown is only for 1,000 contacts, so your actual bill climbs as your list grows regardless of which tier you're on. That double-dip means a small business with a big list can pay more than a bigger team with a lean one.
Tier Strategy
Starter is bare-bones automation for solo users just dipping into email marketing, while Plus adds CRM and landing pages for small teams that need sales-marketing overlap. Pro brings predictive sending and advanced segmentation for teams optimizing at scale, and Enterprise unlocks custom reporting and dedicated support for orgs that need SLAs and control — the jump usually happens when a team needs automation logic more complex than basic drip campaigns can handle.
Competitive Positioning
Sitting mid-market against Mailchimp and Klaviyo, ActiveCampaign undercuts on entry price but the contact-based scaling means it's not actually cheap once your list grows past a few thousand. They're chasing teams that want marketing automation depth without paying HubSpot-level prices for it.
Growth Lever
The real expansion driver is contact volume, not seats — every tier's sticker price is a floor that moves up automatically as your list grows, which is a sneaky but effective forced-upgrade mechanic. Feature-wise, CRM and sales automation in Plus and predictive optimization in Pro are the wedges that pull marketing-only teams into paying for sales tooling too.
Want the strategist's read on the live page? Read the AI teardown of ActiveCampaign's pricing page →
ActiveCampaign Pricing FAQ
- How much does ActiveCampaign cost?
- Paid plans start at $15/mo, going up to $145/mo for larger teams.
- Is there a free plan?
- No free plan. But there is a free trial, so you can test it out before paying.
- Can I try it before paying?
- Yes — there's a free trial.
- How does the pricing work?
- Hybrid pricing where you're paying for both tier features and contact volume — the $15-145 range shown is only for 1,000 contacts, so your actual bill climbs as your list grows regardless of which tier you're on. That double-dip means a small business with a big list can pay more than a bigger team with a lean one.
- Is there a discount for annual billing?
- Billed annually.
- Which plan makes sense for me?
- Starter is bare-bones automation for solo users just dipping into email marketing, while Plus adds CRM and landing pages for small teams that need sales-marketing overlap. Pro brings predictive sending and advanced segmentation for teams optimizing at scale, and Enterprise unlocks custom reporting and dedicated support for orgs that need SLAs and control — the jump usually happens when a team needs automation logic more complex than basic drip campaigns can handle.
More Email Marketing pricing
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Comparing ActiveCampaign to something specific? Try ActiveCampaign vs Mailchimp, ActiveCampaign vs Kit, or ActiveCampaign vs Brevo. Or see the best ActiveCampaign alternatives, ranked.
Set it up once. Stay ahead all year.
Add the competitors you care about and Outmano does the watching, then hands you a weekly action plan with what to do next.