ActiveCampaign Pricing (2026)

It's a hybrid model that charges on contact volume tiers layered with feature-based plan differences — so your bill grows both as your list expands and as you need more sophisticated automation. The quoted prices ($15-$145) are anchored to 1,000 contacts, meaning the sticker price is almost a teaser rate that scales up fast once you're managing real list sizes.

From $15/mo 4 plans hybrid Free trial Best ActiveCampaign alternatives → ActiveCampaign's competitors →
Starter
$15/mo
Plus
$49/mo
Pro Popular
$79/mo
Enterprise
$145/mo
Verified Sep 29, 2026 Official pricing page
Screenshot of ActiveCampaign's pricing page showing its plans and prices
Their pricing page, captured Sep 29, 2026

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Starter

$15/mo
  • Active Intelligence (limits apply)
  • Marketing automation
  • Email Marketing
  • Limited segmentation
  • 5 actions per automation
  • Standard CRM & ecommerce integrations
  • 1 user

Plus

$49/mo
  • Active Intelligence (limits apply)
  • Marketing automation
  • Email Marketing
  • Standard segmentation
  • Unlimited automation actions
  • Standard CRM & ecommerce integrations
  • Landing pages
  • 1 user

Pro

Popular
$79/mo
  • Active Intelligence
  • Marketing automation
  • Email Marketing
  • Advanced segmentation
  • Unlimited automation actions
  • Standard CRM & premium ecommerce integrations
  • Landing pages
  • Predictive & conditional content
  • Attribution & conversion tracking
  • 3 users

Enterprise

$145/mo
  • Active Intelligence
  • Marketing automation
  • Email Marketing
  • Premium segmentation
  • Unlimited automation actions
  • Premium CRM & ecommerce integrations
  • Landing pages
  • Predictive & conditional content
  • Attribution & conversion tracking
  • Custom objects
  • Single Sign-On (SSO)
  • Dedicated account team
  • 5 users

Does ActiveCampaign have a free plan?

No. There's no free-forever plan. There is a free trial, and paid plans start at $15/mo.

Want free? Mailchimp, Kit, and Brevo have free plans: see all ActiveCampaign alternatives →

AI Pricing Analysis

Pricing Model

It's a hybrid model that charges on contact volume tiers layered with feature-based plan differences — so your bill grows both as your list expands and as you need more sophisticated automation. The quoted prices ($15-$145) are anchored to 1,000 contacts, meaning the sticker price is almost a teaser rate that scales up fast once you're managing real list sizes.

Tier Strategy

Starter at $15 is bait for solo founders who just want basic email automation; Plus at $49 is where small marketing teams land once they need CRM features and landing pages. Pro at $79 is built for teams running multi-channel campaigns who need advanced automation and sales automation, while Enterprise at $145 targets orgs that want dedicated support and custom reporting — the jump usually happens when a team's contact list outgrows a tier's cap or they need a feature (like predictive sending or custom permissions) gated to the plan above.

Competitive Positioning

ActiveCampaign sits in the awkward middle of the email marketing/marketing automation category — pricier than bare-bones ESPs like Mailchimp's basic tiers, but cheaper than full marketing clouds like HubSpot. They're chasing SMBs and scaling e-commerce teams who've outgrown simple newsletter tools but aren't ready to pay HubSpot-level money for a full CRM suite.

Growth Lever

The real growth lever is contact volume — every tier's price is quoted for 1,000 contacts, so as a customer's list grows, they get repriced automatically regardless of which plan they're on. Layered on top of that, channel expansion (adding WhatsApp alongside email) and feature gates like advanced reporting, custom permissions, and dedicated support push teams from Plus to Pro to Enterprise.

Want the strategist's read on the live page? Read the AI teardown of ActiveCampaign's pricing page →

ActiveCampaign Pricing FAQ

How much does ActiveCampaign cost?
Paid plans start at $15/mo, going up to $145/mo for larger teams.
Is there a free plan?
No free plan. But there is a free trial, so you can test it out before paying.
Can I try it before paying?
Yes — there's a free trial.
How does the pricing work?
It's a hybrid model that charges on contact volume tiers layered with feature-based plan differences — so your bill grows both as your list expands and as you need more sophisticated automation. The quoted prices ($15-$145) are anchored to 1,000 contacts, meaning the sticker price is almost a teaser rate that scales up fast once you're managing real list sizes.
Is there a discount for annual billing?
Billed annually.
Which plan makes sense for me?
Starter at $15 is bait for solo founders who just want basic email automation; Plus at $49 is where small marketing teams land once they need CRM features and landing pages. Pro at $79 is built for teams running multi-channel campaigns who need advanced automation and sales automation, while Enterprise at $145 targets orgs that want dedicated support and custom reporting — the jump usually happens when a team's contact list outgrows a tier's cap or they need a feature (like predictive sending or custom permissions) gated to the plan above.

More Email Marketing pricing

All Email Marketing pricing →

Comparing ActiveCampaign to something specific? Try ActiveCampaign vs Mailchimp, ActiveCampaign vs Kit, or ActiveCampaign vs Brevo. Or see the best ActiveCampaign alternatives, ranked.

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