How much does Brevo cost?

Paid plans start at $9/mo, going up to $499/mo for larger teams. There's also an Enterprise tier with custom pricing. You can get started on the free plan before committing.

Is there a free plan?

Yes. The "Free" plan is free forever, not just a trial. It's enough to evaluate the product before upgrading.

Can I try it before paying?

There's no trial per se, but the free plan lets you use the product indefinitely with some limits.

Is there a discount for annual billing?

Yes — you save up to 10% if you pay annually instead of month-to-month. They also mention: "Yearly (-10%)."

Brevo Pricing (2026)

Brevo blends per-seat and usage-based pricing — you're paying for email/SMS send volume and marketing automation contacts, not just user seats, which makes cost scale with how much you actually market rather than headcount. The jump to Professional at $499 also bakes in more advanced features, so it's not purely a volume play at that point.

From $9/mo 4 plans hybrid Free plan Best Brevo alternatives → Brevo's competitors →

Starter: $9/mo
Standard Popular: $18/mo
Professional: $499/mo
Enterprise: Contact Sales

Verified Sep 29, 2026 Official pricing page

Screenshot of Brevo's pricing page showing its plans and prices — Their pricing page, captured Sep 29, 2026

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Starter

$9/mo $8/mo annual

From 5,000 emails per month
Email & SMS
Drag & Drop email editor
Email templates
AI content generator
Advanced segmentation
Forms
Basic reporting & analytics
Email support

Standard

Popular

$18/mo $16/mo annual

Marketing automation
A/B testing
Advanced email reporting
AI send time optimization
Web & event tracking
Landing pages
No Brevo logo

Professional

$499/mo $449/mo annual

From 150,000 emails per month
Additional marketing channels
Multi-user access
Contact scoring
Advanced ecommerce features
AI segmentation
AI Data Analyst
Phone support
Deliverability Specialist support

Enterprise

Contact Sales

Multi-account management
Custom objects
Brevo Mobile Wallet
Custom loyalty engine
Custom data integrations
Dedicated IP
SSO & SAML
Tailored onboarding
CSM support

Does Brevo have a free plan?

Yes: the Free plan is free forever, not a time-limited trial. When you outgrow it, paid plans start at $9/mo.

AI Pricing Analysis

Pricing Model

Tier Strategy

Starter and Standard are built for small teams and solo marketers dipping into email campaigns, with the upgrade trigger being contact list size or needing to ditch Brevo branding. Professional is a different animal entirely — that 25x price jump signals it's aimed at teams needing multi-user collaboration, advanced automation, and send-time optimization, while Enterprise (starting ~$2,499) is for orgs needing dedicated infrastructure, SSO, and account management.

Competitive Positioning

Brevo undercuts Mailchimp and HubSpot hard at the entry level — $9-18/mo is aggressively cheap for a tool that includes SMS and CRM features most competitors gate higher. But that Professional cliff to $499 shows they're not trying to be the budget option all the way up; they're using cheap entry pricing to land small businesses, then charging premium once you need real team functionality.

Growth Lever

The paywall gates contact volume, daily send limits, and multi-user access — a solo user on Starter will hit a wall fast once their list grows or they need a teammate in the tool. Advanced automation workflows and A/B testing are also locked until Professional, so the real upgrade pressure comes from wanting to actually run sophisticated campaigns, not just send more emails.

Want the strategist's read on the live page? Read the AI teardown of Brevo's pricing page →

Brevo Pricing FAQ

How much does Brevo cost?: Paid plans start at $9/mo, going up to $499/mo for larger teams. There's also an Enterprise tier with custom pricing. You can get started on the free plan before committing.
Is there a free plan?: Yes. The "Free" plan is free forever, not just a trial. It's enough to evaluate the product before upgrading.
Can I try it before paying?: There's no trial per se, but the free plan lets you use the product indefinitely with some limits.
How does the pricing work?: Brevo blends per-seat and usage-based pricing — you're paying for email/SMS send volume and marketing automation contacts, not just user seats, which makes cost scale with how much you actually market rather than headcount. The jump to Professional at $499 also bakes in more advanced features, so it's not purely a volume play at that point.
Is there a discount for annual billing?: Yes — you save up to 10% if you pay annually instead of month-to-month. They also mention: "Yearly (-10%)."
Which plan makes sense for me?: Starter and Standard are built for small teams and solo marketers dipping into email campaigns, with the upgrade trigger being contact list size or needing to ditch Brevo branding. Professional is a different animal entirely — that 25x price jump signals it's aimed at teams needing multi-user collaboration, advanced automation, and send-time optimization, while Enterprise (starting ~$2,499) is for orgs needing dedicated infrastructure, SSO, and account management.

More Email Marketing pricing

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Comparing Brevo to something specific? Try Brevo vs Mailchimp, Brevo vs ActiveCampaign, or Brevo vs MailerLite. Or see the best Brevo alternatives, ranked.

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