How much does Brevo cost?

Paid plans start at $9/mo, going up to $499/mo for larger teams. There's also an Enterprise tier with custom pricing. You can get started on the free plan before committing.

Is there a free plan?

Yes. The "Free" plan is free forever, not just a trial. It's enough to evaluate the product before upgrading.

Can I try it before paying?

There's no trial per se, but the free plan lets you use the product indefinitely with some limits.

Is there a discount for annual billing?

Yes — you save up to 10% if you pay annually instead of month-to-month. They also mention: "10% off with yearly billing."

Brevo Pricing (2026)

Brevo blends a contact-based free tier with hybrid pricing above it — Starter and Standard scale by email volume and contact count, while Professional and Enterprise layer in seat-based access controls and advanced features. You're really paying for send volume first, then unlocking automation and team collaboration on top.

From $9/mo 4 plans hybrid Free plan Best Brevo alternatives → Brevo's competitors →

Starter: $9/mo
Standard Popular: $18/mo
Professional: $499/mo
Enterprise: Contact Sales

Verified Aug 04, 2026 Official pricing page

Screenshot of Brevo's pricing page showing its plans and prices — Their pricing page, captured Aug 04, 2026

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Starter

$9/mo $8/mo annual

From 5,000 emails per month
Email & SMS
Drag & Drop email editor
Email templates
AI content generator
Advanced segmentation
Forms
Basic reporting & analytics
Email support

Standard

Popular

$18/mo $16/mo annual

Marketing automation
A/B testing
Advanced email reporting
AI send time optimization
Web & event tracking
Landing pages
No Brevo logo

Professional

$499/mo $449/mo annual

From 150,000 emails per month
Additional marketing channels
Multi-user access
Contact scoring
Advanced ecommerce features
AI segmentation
AI Data Analyst
Phone support
Deliverability Specialist support

Enterprise

Contact Sales

Multi-account management
Custom objects
Brevo Mobile Wallet
Custom loyalty engine
Custom data integrations
Dedicated IP
SSO & SAML
Tailored onboarding
CSM support

Does Brevo have a free plan?

Yes: the Free plan is free forever, not a time-limited trial. When you outgrow it, paid plans start at $9/mo.

AI Pricing Analysis

Pricing Model

Tier Strategy

Starter fits solo founders who just need to email their list without a monthly cap on sends. Standard is the small marketing team tier once you need marketing automation and multi-user access, and the jump to Professional at $499 is a steep cliff aimed at teams that need advanced segmentation, A/B testing, and dedicated support — that gap between $18 and $499 is going to feel brutal for anyone in between.

Competitive Positioning

At the entry level Brevo undercuts Mailchimp and HubSpot hard, positioning itself as the budget-friendly email/CRM hybrid for small businesses. But that huge leap to $499 for Professional signals they're not trying to compete on price once you need serious functionality — they're betting you'll be locked in by then.

Growth Lever

Contact list size and daily/monthly send limits are the obvious usage lever, but the real paywall is feature-based — automation workflows, multi-user seats, and phone support all sit behind Standard and Professional. Enterprise going full custom-quote signals they're pushing bigger accounts into sales conversations rather than self-serve upgrades.

Want the strategist's read on the live page? Read the AI teardown of Brevo's pricing page →

Brevo Pricing FAQ

How much does Brevo cost?: Paid plans start at $9/mo, going up to $499/mo for larger teams. There's also an Enterprise tier with custom pricing. You can get started on the free plan before committing.
Is there a free plan?: Yes. The "Free" plan is free forever, not just a trial. It's enough to evaluate the product before upgrading.
Can I try it before paying?: There's no trial per se, but the free plan lets you use the product indefinitely with some limits.
How does the pricing work?: Brevo blends a contact-based free tier with hybrid pricing above it — Starter and Standard scale by email volume and contact count, while Professional and Enterprise layer in seat-based access controls and advanced features. You're really paying for send volume first, then unlocking automation and team collaboration on top.
Is there a discount for annual billing?: Yes — you save up to 10% if you pay annually instead of month-to-month. They also mention: "10% off with yearly billing."
Which plan makes sense for me?: Starter fits solo founders who just need to email their list without a monthly cap on sends. Standard is the small marketing team tier once you need marketing automation and multi-user access, and the jump to Professional at $499 is a steep cliff aimed at teams that need advanced segmentation, A/B testing, and dedicated support — that gap between $18 and $499 is going to feel brutal for anyone in between.

More Email Marketing pricing

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Comparing Brevo to something specific? Try Brevo vs Mailchimp, Brevo vs ActiveCampaign, or Brevo vs MailerLite. Or see the best Brevo alternatives, ranked.

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