Brevo vs Mailchimp Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
Starter
- From 5,000 emails per month
- Email & SMS
- Drag & Drop email editor
- Email templates
- AI content generator
- Advanced segmentation
- Forms
- Basic reporting & analytics
- Email support
Standard
Popular- Marketing automation
- A/B testing
- Advanced email reporting
- AI send time optimization
- Web & event tracking
- Landing pages
- No Brevo logo
Professional
- From 150,000 emails per month
- Additional marketing channels
- Multi-user access
- Contact scoring
- Advanced ecommerce features
- AI segmentation
- AI Data Analyst
- Phone support
- Deliverability Specialist support
Enterprise
- Multi-account management
- Custom objects
- Brevo Mobile Wallet
- Custom loyalty engine
- Custom data integrations
- Dedicated IP
- SSO & SAML
- Tailored onboarding
- CSM support
Standard
PopularPremium
- Phone & Priority Support
- Custom-Coded and Pre-built Email Templates
- Multivariate and A/B Testing
- Enhanced marketing automation flows
- Dedicated Personalized Onboarding
- Predictive Segmentation
Brevo vs Mailchimp FAQ
- Which one is cheaper?
- Brevo starts lower at $9/mo, compared to $20/mo for Mailchimp.
- Can I use either one for free?
- Brevo has a free plan. Mailchimp doesn't — though they do offer a free trial.
- How do they charge?
- Both use a hybrid model, so the comparison is straightforward — it comes down to features and limits at each price point.
- Which one is a better deal?
- Depends on what you need. Brevo: At the entry level Brevo undercuts Mailchimp and HubSpot hard, positioning itself as the budget-friendly email/CRM hybrid for small businesses. But that huge leap to $499 for Professional signals they're not trying to compete on price once you need serious functionality — they're betting you'll be locked in by then.
Still deciding? See the best Brevo alternatives or the best Mailchimp alternatives, ranked with verified pricing.
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