Brevo vs Mailchimp Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| Brevo | Mailchimp | |
|---|---|---|
| Starts at | $9/mo | $20/mo |
| Number of plans | 4 | 3 |
| Free plan | ||
| Free trial | — | |
| Pricing model | hybrid | hybrid |
Price is one row. To weigh the features too, use our feature comparison template →
Starter
- From 5,000 emails per month
- Email & SMS
- Drag & Drop email editor
- Email templates
- AI content generator
- Advanced segmentation
- Forms
- Basic reporting & analytics
- Email support
Standard
Popular- Marketing automation
- A/B testing
- Advanced email reporting
- AI send time optimization
- Web & event tracking
- Landing pages
- No Brevo logo
Professional
- From 150,000 emails per month
- Additional marketing channels
- Multi-user access
- Contact scoring
- Advanced ecommerce features
- AI segmentation
- AI Data Analyst
- Phone support
- Deliverability Specialist support
Enterprise
- Multi-account management
- Custom objects
- Brevo Mobile Wallet
- Custom loyalty engine
- Custom data integrations
- Dedicated IP
- SSO & SAML
- Tailored onboarding
- CSM support
Standard
Popular- Generative AI features
- Actionable insights into audience growth and conversion funnels
- Enhanced automations
- Custom-coded email templates
- Customizable Popup forms
- Personalized onboarding
Premium
- Phone & Priority Support
- Popup Forms
- Multivariate and A/B Testing
- Enhanced marketing automation flows
- Dedicated Personalized Onboarding
- Predictive Segmentation
Free
Brevo vs Mailchimp FAQ
- Which one is cheaper?
- Brevo starts lower at $9/mo, compared to $20/mo for Mailchimp.
- Can I use either one for free?
- Both offer free plans, so you can try each without paying. Start with whichever fits your workflow better and upgrade when you hit the limits.
- How do they charge?
- Both use a hybrid model, so the comparison is straightforward — it comes down to features and limits at each price point.
- Which one is a better deal?
- Depends on what you need. Brevo: Brevo undercuts Mailchimp and HubSpot hard at the entry level — $9-18/mo is aggressively cheap for a tool that includes SMS and CRM features most competitors gate higher. But that Professional cliff to $499 shows they're not trying to be the budget option all the way up; they're using cheap entry pricing to land small businesses, then charging premium once you need real team functionality. Mailchimp: Mailchimp sits mid-to-premium in the email marketing space — pricier than scrappier tools like MailerLite or Moosend at comparable list sizes, banking on brand recognition and its all-in-one marketing suite to justify the premium. It's chasing SMBs who want one platform for email, CRM-lite features, and basic automation rather than stitching together point solutions.
Still deciding? See the best Brevo alternatives or the best Mailchimp alternatives, ranked with verified pricing.
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