Mailchimp Pricing (2026)
Hybrid pricing where contact list size is the core meter, layered on top of tiered feature access — so your bill grows both with audience size and which features you unlock. Two levers means the price tag can jump fast if you're adding subscribers and want better tools at the same time.
- Free
- $0/mo
- Standard Popular
- $20/mo
- Premium
- Contact Sales
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Free
Standard
Popular- Generative AI features
- Actionable insights into audience growth and conversion funnels
- Enhanced automations
- Custom-coded email templates
- Customizable Popup forms
- Personalized onboarding
Premium
- Phone & Priority Support
- Popup Forms
- Multivariate and A/B Testing
- Enhanced marketing automation flows
- Dedicated Personalized Onboarding
- Predictive Segmentation
Does Mailchimp have a free plan?
Yes: the Free plan is free forever, not a time-limited trial. When you outgrow it, paid plans start at $20/mo. Paid tiers also come with a free trial (14 days), no credit card required.
AI Pricing Analysis
Pricing Model
Hybrid pricing where contact list size is the core meter, layered on top of tiered feature access — so your bill grows both with audience size and which features you unlock. Two levers means the price tag can jump fast if you're adding subscribers and want better tools at the same time.
Tier Strategy
Free is a lead-gen play for solopreneurs testing email marketing with a tiny list. Standard targets small businesses that need automation and A/B testing once they've outgrown basic broadcasts, and Premium exists for teams that need advanced segmentation, multivariate testing, or dedicated support — the custom pricing signals it's built for larger orgs with real budget authority.
Competitive Positioning
Mailchimp sits mid-to-premium in the email marketing space — pricier than scrappier tools like MailerLite or Moosend at comparable list sizes, banking on brand recognition and its all-in-one marketing suite to justify the premium. It's chasing SMBs who want one platform for email, CRM-lite features, and basic automation rather than stitching together point solutions.
Growth Lever
List size is the sneaky expansion engine — as your contacts grow, you get bumped into pricier brackets even if your feature usage hasn't changed. The 15% discount at 10,000+ contacts is a retention play to soften that sticker shock, but the real upgrade driver is unlocking automation workflows and advanced analytics that Free and low Standard tiers deliberately cap.
Want the strategist's read on the live page? Read the AI teardown of Mailchimp's pricing page →
Mailchimp Pricing FAQ
- How much does Mailchimp cost?
- Paid plans start at $20/mo. There's also an Enterprise tier with custom pricing. You can get started on the free plan before committing.
- Is there a free plan?
- Yes. The "Free" plan is free forever, not just a trial. It's enough to evaluate the product before upgrading.
- Can I try it before paying?
- Yes — there's a free trial that lasts 14 days. You don't need a credit card to start.
- How does the pricing work?
- Hybrid pricing where contact list size is the core meter, layered on top of tiered feature access — so your bill grows both with audience size and which features you unlock. Two levers means the price tag can jump fast if you're adding subscribers and want better tools at the same time.
- Is there a discount for annual billing?
- Yes — you save up to 15% if you pay annually instead of month-to-month. They also mention: "Save 15% on 10,000+ contacts."
- Which plan makes sense for me?
- Free is a lead-gen play for solopreneurs testing email marketing with a tiny list. Standard targets small businesses that need automation and A/B testing once they've outgrown basic broadcasts, and Premium exists for teams that need advanced segmentation, multivariate testing, or dedicated support — the custom pricing signals it's built for larger orgs with real budget authority.
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Comparing Mailchimp to something specific? Try Mailchimp vs Kit, Mailchimp vs ActiveCampaign, or Mailchimp vs Brevo. Or see the best Mailchimp alternatives, ranked.
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