Best Mailchimp Alternatives (2026)
Looking for something other than Mailchimp for email marketing? Here are the 10 alternatives we track, ranked, with verified pricing for each.
Pricing verified Sep 30, 2026
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Mailchimp alternatives at a glance
| Product | Entry price | Plans | Free plan | Free trial |
|---|---|---|---|---|
| Mailchimp this page's subject | $20/mo | 3 | Yes | Yes |
| Kit | $33/mo | 3 | Yes | Yes |
| ActiveCampaign | $15/mo | 4 | No | Yes |
| Brevo | $9/mo | 4 | Yes | No |
| AWeber | $12/mo | 3 | No | Yes |
| Benchmark Email | $19/mo | 3 | Yes | No |
| Bento | $29/mo | 2 | Yes | Yes |
| Campaign Monitor | $11/mo | 4 | Yes | No |
| Constant Contact | $10/mo | 3 | No | Yes |
| Drip | $39/mo | 1 | No | Yes |
| EmailOctopus | $9/mo | 2 | Yes | No |
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Kit
Email MarketingEmail marketing for creators.
Kit sits mid-pack against ConvertKit-style competitors like Beehiiv and Substack — pricier than free-tier newsletter tools but cheaper than full marketing suites like ActiveCampaign or HubSpot. They're chasing independent creators and small publishers who've outgrown generic email tools but don't need enterprise marketing automation.
Plans: Free $0/mo · Creator $33/mo · Pro $66/mo
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ActiveCampaign
Email MarketingCustomer experience automation.
ActiveCampaign sits in the awkward middle of the email marketing/marketing automation category — pricier than bare-bones ESPs like Mailchimp's basic tiers, but cheaper than full marketing clouds like HubSpot. They're chasing SMBs and scaling e-commerce teams who've outgrown simple newsletter tools but aren't ready to pay HubSpot-level money for a full CRM suite.
Plans: Starter $15/mo · Plus $49/mo · Pro $79/mo · Enterprise $145/mo
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Brevo
Email MarketingAll-in-one CRM and marketing platform.
Brevo undercuts Mailchimp and HubSpot hard at the entry level — $9-18/mo is aggressively cheap for a tool that includes SMS and CRM features most competitors gate higher. But that Professional cliff to $499 shows they're not trying to be the budget option all the way up; they're using cheap entry pricing to land small businesses, then charging premium once you need real team functionality.
Plans: Starter $9/mo · Standard $18/mo · Professional $499/mo · Enterprise Contact Sales
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AWeber
Email MarketingEmail marketing for small business.
AWeber sits mid-pack — pricier than bare-bones tools like MailerLite but cheaper than heavyweight platforms like Klaviyo or ActiveCampaign at scale. The aggressive discounting (87% off, 4 months free annually) signals they're fighting hard to win price-sensitive small businesses away from cheaper entrants rather than competing on premium features.
Plans: Lite $12/mo · Done For You $20/mo · Plus $20/mo
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Benchmark Email
Email MarketingSimple email marketing worldwide.
Sitting in the budget-to-mid range against Mailchimp and Constant Contact, Benchmark leans on that $19 entry point plus the annual discount to look cheap without the two-week free trial crutch. They're chasing small businesses and solopreneurs who want predictable low costs over feature depth, not enterprise marketers.
Plans: Free $0/mo · Pro $19/mo · Enterprise Contact Sales
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Bento
Email MarketingAll-in-one email and automation for creators.
At $29/mo entry, Bento undercuts bigger names like Klaviyo or ActiveCampaign while still targeting the same email-marketing-for-ecommerce crowd. They're positioning as the lean, developer-friendly alternative — cheap enough to try, modular enough to avoid paying for stuff you don't need yet.
Plans: Transactional Email $0/mo · Marketing Platform $29/mo
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Campaign Monitor
Email MarketingBeautiful email marketing for brands.
They're mid-market — pricier than bare-bones tools like MailerLite but cheaper than enterprise-first platforms like Klaviyo at scale, positioning themselves as the 'grew-up-but-not-corporate' option for small-to-mid marketing teams who've outgrown DIY tools.
Plans: Lite $11/mo · Essentials $27/mo · Premier $153/mo · Enterprise Contact Sales
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Constant Contact
Email MarketingEmail and digital marketing.
Constant Contact sits in the low-to-mid range of the email marketing pack — pricier than bare-bones tools like MailerLite at the entry level, but cheaper than HubSpot or Klaviyo once you factor in features. They're chasing small businesses and solo marketers who want something more polished than a free tool but aren't ready for enterprise marketing automation pricing.
Plans: Lite $10/mo · Standard $29/mo · Premium $68/mo
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Drip
Email MarketingEcommerce marketing automation.
At $39/mo entry, Drip sits mid-pack against Klaviyo and Mailchimp — not the budget pick, but not premium either. It's clearly courting ecommerce brands who want automation depth without enterprise pricing, betting that list-based pricing feels fairer than flat tiers as they scale.
Plans: Drip $39/mo
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EmailOctopus
Email MarketingSimple, affordable email marketing.
At $9/mo entry for Pro, EmailOctopus undercuts Mailchimp and ConvertKit pretty aggressively, positioning as the budget-friendly choice for solo founders and small businesses who want simple email marketing without paying for bells and whistles. They're clearly chasing price-sensitive users who've been burned by Mailchimp's pricing creep.
Plans: STARTER $0/mo · PRO $9/mo
Comparing on features, not just price? Use our feature comparison template →
None of these fit? See every email marketing tool we price →
Mailchimp Alternatives FAQ
- What is the best alternative to Mailchimp?
- Kit is the closest Mailchimp alternative we track for email marketing. Paid plans start at $33/mo, and there is a free plan to start on. ActiveCampaign and Brevo are also worth a look.
- Are there free alternatives to Mailchimp?
- Yes — Kit, Brevo, Benchmark Email and 3 more offer a free plan, so you can switch without paying up front.
- How much do Mailchimp alternatives cost?
- Entry prices range from $9/mo (Brevo) to $39/mo (Drip). Each product page has the full verified tier breakdown.
- Is there a cheaper alternative to Mailchimp?
- Yes — Mailchimp starts at $20/mo, while Brevo ($9/mo), EmailOctopus ($9/mo), Constant Contact ($10/mo) start lower.
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