Drip vs Mailchimp Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| Drip | Mailchimp | |
|---|---|---|
| Starts at | $39/mo | $20/mo |
| Number of plans | 1 | 3 |
| Free plan | — | |
| Free trial | ||
| Pricing model | usage-based | hybrid |
Price is one row. To weigh the features too, use our feature comparison template →
Drip
- 1-2,500 people
- Unlimited email sends
- Drip MCP connection
- Email support
- Chat and email support
- Dynamic segments
- Onsite campaigns
- Up to 50 workflows
- Unlimited sub-accounts
- Open API access
- Free migration
- Personalized onboarding
Standard
Popular- Generative AI features
- Actionable insights into audience growth and conversion funnels
- Enhanced automations
- Custom-coded email templates
- Customizable Popup forms
- Personalized onboarding
Premium
- Phone & Priority Support
- Popup Forms
- Multivariate and A/B Testing
- Enhanced marketing automation flows
- Dedicated Personalized Onboarding
- Predictive Segmentation
Free
Drip vs Mailchimp FAQ
- Which one is cheaper?
- Mailchimp is the cheaper option, starting at $20/mo vs $39/mo for Drip.
- Can I use either one for free?
- Mailchimp has a free plan. Drip doesn't — though they do offer a free trial.
- How do they charge?
- Different approach here. Drip uses usage-based pricing, while Mailchimp goes with hybrid. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. Drip: At $39/mo entry, Drip sits mid-pack against Klaviyo and Mailchimp — not the budget pick, but not premium either. It's clearly courting ecommerce brands who want automation depth without enterprise pricing, betting that list-based pricing feels fairer than flat tiers as they scale. Mailchimp: Mailchimp sits mid-to-premium in the email marketing space — pricier than scrappier tools like MailerLite or Moosend at comparable list sizes, banking on brand recognition and its all-in-one marketing suite to justify the premium. It's chasing SMBs who want one platform for email, CRM-lite features, and basic automation rather than stitching together point solutions.
Still deciding? See the best Drip alternatives or the best Mailchimp alternatives, ranked with verified pricing.
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