Drip vs Mailchimp Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
Drip
- 1-2,500 people
- Unlimited email sends
- Email support
- Chat and email support
- Dynamic segments
- Onsite campaigns
- Up to 50 workflows
- Unlimited sub-accounts
- Open API access
- Free migration
- Personalized onboarding
Standard
PopularPremium
- Phone & Priority Support
- Custom-Coded and Pre-built Email Templates
- Multivariate and A/B Testing
- Enhanced marketing automation flows
- Dedicated Personalized Onboarding
- Predictive Segmentation
Drip vs Mailchimp FAQ
- Which one is cheaper?
- Mailchimp is the cheaper option, starting at $20/mo vs $39/mo for Drip.
- Can I use either one for free?
- Neither has a free plan. But Drip and Mailchimp offer a free trial.
- How do they charge?
- Different approach here. Drip uses usage-based pricing, while Mailchimp goes with hybrid. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. Drip: Drip sits in the mid-tier of email/marketing automation, priced above bare-bones tools like Mailchimp's basic plans but below heavier-duty platforms like Klaviyo at scale. It's clearly going after ecommerce and DTC brands that want automation and behavioral triggers without paying enterprise-level prices.
Still deciding? See the best Drip alternatives or the best Mailchimp alternatives, ranked with verified pricing.
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