Drip Pricing (2026)
Drip charges based on how big your email list is, not seats or features — that $39/mo is just the entry point for a 2,500-contact list, and the slider pushes price up as your list grows. You're essentially paying for audience size, which means your CRM/marketing tool cost scales in lockstep with your email marketing success.
- Drip
- $39/mo
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Drip
- 1-2,500 people
- Unlimited email sends
- Email support
- Chat and email support
- Dynamic segments
- Onsite campaigns
- Up to 50 workflows
- Unlimited sub-accounts
- Open API access
- Free migration
- Personalized onboarding
Does Drip have a free plan?
No. There's no free-forever plan. There is a free trial that lasts 14 days, with no credit card required, and paid plans start at $39/mo.
Want free? Klaviyo, Benchmark Email, and Bento have free plans: see all Drip alternatives →
AI Pricing Analysis
Pricing Model
Drip charges based on how big your email list is, not seats or features — that $39/mo is just the entry point for a 2,500-contact list, and the slider pushes price up as your list grows. You're essentially paying for audience size, which means your CRM/marketing tool cost scales in lockstep with your email marketing success.
Tier Strategy
There aren't traditional feature tiers here — the product is basically one plan that stretches with list size, so the 'upgrade trigger' isn't a decision to move to a better tier, it's just organic subscriber growth. That's a subtle trap: teams don't choose to pay more, the price just creeps up as their list expands, whether or not they're getting more value out of it.
Competitive Positioning
Drip sits in the mid-tier of email/marketing automation, priced above bare-bones tools like Mailchimp's basic plans but below heavier-duty platforms like Klaviyo at scale. It's clearly going after ecommerce and DTC brands that want automation and behavioral triggers without paying enterprise-level prices.
Growth Lever
The core lever is list size — every new subscriber nudges you toward the next pricing bracket, so growth in your audience directly grows Drip's revenue. There's no free plan to hook people in, so the trial is doing all the work of proving ROI before that list-size tax kicks in.
Want the strategist's read on the live page? Read the AI teardown of Drip's pricing page →
Drip Pricing FAQ
- How much does Drip cost?
- Paid plans start at $39/mo.
- Is there a free plan?
- No free plan. But there is a free trial, so you can test it out before paying.
- Can I try it before paying?
- Yes — there's a free trial that lasts 14 days. You don't need a credit card to start.
- How does the pricing work?
- Drip charges based on how big your email list is, not seats or features — that $39/mo is just the entry point for a 2,500-contact list, and the slider pushes price up as your list grows. You're essentially paying for audience size, which means your CRM/marketing tool cost scales in lockstep with your email marketing success.
- Which plan makes sense for me?
- There aren't traditional feature tiers here — the product is basically one plan that stretches with list size, so the 'upgrade trigger' isn't a decision to move to a better tier, it's just organic subscriber growth. That's a subtle trap: teams don't choose to pay more, the price just creeps up as their list expands, whether or not they're getting more value out of it.
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Comparing Drip to something specific? Try Drip vs Mailchimp, Drip vs ActiveCampaign, or Drip vs Klaviyo. Or see the best Drip alternatives, ranked.
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