Drip Pricing (2026)

Contact-list size is the meter here — you slide up the scale as your subscriber count grows, not based on seats or send volume. So a lean team with a huge list pays more than a big team with a small list, which is a very email-marketing-native way to price.

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Drip
$39/mo
Verified Sep 29, 2026 Official pricing page
Screenshot of Drip's pricing page showing its plans and prices
Their pricing page, captured Sep 29, 2026

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Drip

$39/mo
  • 1-2,500 people
  • Unlimited email sends
  • Drip MCP connection
  • Email support
  • Chat and email support
  • Dynamic segments
  • Onsite campaigns
  • Up to 50 workflows
  • Unlimited sub-accounts
  • Open API access
  • Free migration
  • Personalized onboarding

Does Drip have a free plan?

No. There's no free-forever plan. There is a free trial that lasts 14 days, with no credit card required, and paid plans start at $39/mo.

Want free? Mailchimp, Klaviyo, and Benchmark Email have free plans: see all Drip alternatives →

AI Pricing Analysis

Pricing Model

Contact-list size is the meter here — you slide up the scale as your subscriber count grows, not based on seats or send volume. So a lean team with a huge list pays more than a big team with a small list, which is a very email-marketing-native way to price.

Tier Strategy

There isn't really a tiered feature ladder — it's one product that scales in cost as your list grows, with live chat support kicking in once you're spending $99/mo+. The upgrade trigger is entirely list growth, not needing new capabilities, so a team can outgrow the price without ever outgrowing the feature set.

Competitive Positioning

At $39/mo entry, Drip sits mid-pack against Klaviyo and Mailchimp — not the budget pick, but not premium either. It's clearly courting ecommerce brands who want automation depth without enterprise pricing, betting that list-based pricing feels fairer than flat tiers as they scale.

Growth Lever

Growth is purely a function of list size, so the paywall isn't about unlocking features — it's about how many contacts you're allowed to have. The real expansion lever is support quality, since better help only shows up once you've crossed into higher-spend territory.

Want the strategist's read on the live page? Read the AI teardown of Drip's pricing page →

Drip Pricing FAQ

How much does Drip cost?
Paid plans start at $39/mo.
Is there a free plan?
No free plan. But there is a free trial, so you can test it out before paying.
Can I try it before paying?
Yes — there's a free trial that lasts 14 days. You don't need a credit card to start.
How does the pricing work?
Contact-list size is the meter here — you slide up the scale as your subscriber count grows, not based on seats or send volume. So a lean team with a huge list pays more than a big team with a small list, which is a very email-marketing-native way to price.
Which plan makes sense for me?
There isn't really a tiered feature ladder — it's one product that scales in cost as your list grows, with live chat support kicking in once you're spending $99/mo+. The upgrade trigger is entirely list growth, not needing new capabilities, so a team can outgrow the price without ever outgrowing the feature set.

More Email Marketing pricing

All Email Marketing pricing →

Comparing Drip to something specific? Try Drip vs Mailchimp, Drip vs ActiveCampaign, or Drip vs Klaviyo. Or see the best Drip alternatives, ranked.

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