Drip vs Klaviyo Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
Drip
- 1-2,500 people
- Unlimited email sends
- Email support
- Chat and email support
- Dynamic segments
- Onsite campaigns
- Up to 50 workflows
- Unlimited sub-accounts
- Open API access
- Free migration
- Personalized onboarding
Free
- Up to 250 profiles
- 500 emails/month
- $5 of mobile messages/month
- 10,000 Composer credits
- Built-in reporting
- Email support
Drip vs Klaviyo FAQ
- Which one is cheaper?
- One or both use custom pricing, so it depends on your specific needs.
- Can I use either one for free?
- Klaviyo has a free plan. Drip doesn't — though they do offer a free trial.
- How do they charge?
- Different approach here. Drip uses usage-based pricing, while Klaviyo goes with hybrid. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. Drip: Drip sits in the mid-tier of email/marketing automation, priced above bare-bones tools like Mailchimp's basic plans but below heavier-duty platforms like Klaviyo at scale. It's clearly going after ecommerce and DTC brands that want automation and behavioral triggers without paying enterprise-level prices. Klaviyo: Klaviyo sits premium relative to bundled ESPs like Mailchimp or Omnisend, betting that ecommerce brands will pay more for deeper Shopify data and automation rather than shop on sticker price. They're chasing mid-market to enterprise DTC brands that have outgrown generic email tools and need CRM-level segmentation.
Still deciding? See the best Drip alternatives or the best Klaviyo alternatives, ranked with verified pricing.
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