Drip vs Klaviyo Pricing (2026)

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Which one is cheaper?

One or both use custom pricing, so it depends on your specific needs.

Can I use either one for free?

Klaviyo has a free plan. Drip doesn't — though they do offer a free trial.

How do they charge?

Different approach here. Drip uses usage-based pricing, while Klaviyo goes with hybrid. That changes the math depending on your team size and usage.

Which one is a better deal?

Depends on what you need. Drip: At $39/mo entry, Drip sits mid-pack against Klaviyo and Mailchimp — not the budget pick, but not premium either. It's clearly courting ecommerce brands who want automation depth without enterprise pricing, betting that list-based pricing feels fairer than flat tiers as they scale. Klaviyo: Klaviyo doesn't compete on being cheap — it's priced to win e-commerce brands who care more about deliverability and revenue attribution than saving a few bucks a month. It sits mid-to-premium versus flat-rate ESPs like Mailchimp, betting that growing brands will tolerate rising costs in exchange for better segmentation and analytics tied directly to sales.

Still deciding? See the best Drip alternatives or the best Klaviyo alternatives, ranked with verified pricing.