Klaviyo Pricing (2026)
Klaviyo runs on volume-based usage pricing stacked across multiple products — you're paying by contact count for Email, message volume for SMS/mobile, credits for Composer, and separate meters for Social and Reviews. There's no seat-based fee; the bill scales with how many people you're marketing to and how many channels you bolt on.
- Free
- $0/mo
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Free
- Up to 250 profiles
- 500 emails/month
- $5 of mobile messages/month
- 10,000 Composer credits
- Built-in reporting
- Email support
Does Klaviyo have a free plan?
Yes: the Free plan is free forever, not a time-limited trial.
What the free plan includes
- Up to 250 profiles
- 500 emails/month
- $5 of mobile messages/month
- 10,000 Composer credits
- Built-in reporting
- Email support
AI Pricing Analysis
Pricing Model
Klaviyo runs on volume-based usage pricing stacked across multiple products — you're paying by contact count for Email, message volume for SMS/mobile, credits for Composer, and separate meters for Social and Reviews. There's no seat-based fee; the bill scales with how many people you're marketing to and how many channels you bolt on.
Tier Strategy
The Free plan is a trial-in-disguise capped at low contact volumes, meant to get small stores hooked on the interface before they have real lists. Once a brand crosses a few hundred or thousand contacts, or wants to layer SMS, Composer, or Social on top of Email, the sliders push spend up automatically — growth in your customer list is the upgrade trigger, not a feature unlock.
Competitive Positioning
Klaviyo sits premium relative to bundled ESPs like Mailchimp or Omnisend, betting that ecommerce brands will pay more for deeper Shopify data and automation rather than shop on sticker price. They're chasing mid-market to enterprise DTC brands that have outgrown generic email tools and need CRM-level segmentation.
Growth Lever
Expansion comes from adding channels (SMS, Social, Composer credits, Reviews) on top of the core Email plan, plus the natural creep of contact-list growth pushing you into higher usage brackets. The introductory pricing on Composer and Social through late 2026 signals they're using discounts to seed adoption of newer modules before raising them to full price.
Want the strategist's read on the live page? Read the AI teardown of Klaviyo's pricing page →
Klaviyo Pricing FAQ
- How much does Klaviyo cost?
- Pricing is custom — you'll need to talk to their sales team for a quote.
- Is there a free plan?
- Yes. The "Free" plan is free forever, not just a trial. You get up to 250 profiles, 500 emails/month, $5 of mobile messages/month — plus 3 more features. It's enough to evaluate the product before upgrading.
- Can I try it before paying?
- There's no trial per se, but the free plan lets you use the product indefinitely with some limits.
- How does the pricing work?
- Klaviyo runs on volume-based usage pricing stacked across multiple products — you're paying by contact count for Email, message volume for SMS/mobile, credits for Composer, and separate meters for Social and Reviews. There's no seat-based fee; the bill scales with how many people you're marketing to and how many channels you bolt on.
- Is there a discount for annual billing?
- 30% OFF Service.
- Which plan makes sense for me?
- The Free plan is a trial-in-disguise capped at low contact volumes, meant to get small stores hooked on the interface before they have real lists. Once a brand crosses a few hundred or thousand contacts, or wants to layer SMS, Composer, or Social on top of Email, the sliders push spend up automatically — growth in your customer list is the upgrade trigger, not a feature unlock.
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Comparing Klaviyo to something specific? Try Klaviyo vs Mailchimp, Klaviyo vs Brevo, or Klaviyo vs Omnisend. Or see the best Klaviyo alternatives, ranked.
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