Klaviyo Pricing (2026)

Klaviyo charges based on active profiles (contacts you're actually marketing to), not seats or flat fees — so your bill grows as your list grows, not as your team does. On top of that base, you're layering on paid add-ons like Composer ($20/mo) and separate modules for Data + Analytics and Service, making the final number a sum of several usage-based sliders rather than one clean tier.

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Free
$0/mo
Verified Sep 29, 2026 Official pricing page
Screenshot of Klaviyo's pricing page showing its plans and prices
Their pricing page, captured Sep 29, 2026

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Free

$0/mo
  • Up to 250 profiles
  • 500 emails/month
  • $5 of mobile messages/month
  • $5 of Composer usage/month
  • Built-in reporting
  • Email support

Does Klaviyo have a free plan?

Yes: the Free plan is free forever, not a time-limited trial. Paid tiers also come with a free trial (30 days).

What the free plan includes

  • Up to 250 profiles
  • 500 emails/month
  • $5 of mobile messages/month
  • $5 of Composer usage/month
  • Built-in reporting
  • Email support

AI Pricing Analysis

Pricing Model

Klaviyo charges based on active profiles (contacts you're actually marketing to), not seats or flat fees — so your bill grows as your list grows, not as your team does. On top of that base, you're layering on paid add-ons like Composer ($20/mo) and separate modules for Data + Analytics and Service, making the final number a sum of several usage-based sliders rather than one clean tier.

Tier Strategy

The Free plan is really a trial-in-disguise, capped at 500 profiles, meant to get small lists and early-stage brands hooked on the platform before they hit the wall. Beyond that, there's no fixed tier ladder — the upgrade trigger is simply profile count crossing a threshold, which quietly bumps your monthly cost as your list scales.

Competitive Positioning

Klaviyo doesn't compete on being cheap — it's priced to win e-commerce brands who care more about deliverability and revenue attribution than saving a few bucks a month. It sits mid-to-premium versus flat-rate ESPs like Mailchimp, betting that growing brands will tolerate rising costs in exchange for better segmentation and analytics tied directly to sales.

Growth Lever

The core paywall lever is profile count — the more contacts you accumulate, the more you pay, full stop. Feature-based upsells like Composer, Data + Analytics, and the Service tab add a second expansion path, letting Klaviyo monetize not just list growth but also how deep a team goes into automation, reporting, and customer support tooling.

Want the strategist's read on the live page? Read the AI teardown of Klaviyo's pricing page →

Klaviyo Pricing FAQ

How much does Klaviyo cost?
Pricing is custom — you'll need to talk to their sales team for a quote.
Is there a free plan?
Yes. The "Free" plan is free forever, not just a trial. You get up to 250 profiles, 500 emails/month, $5 of mobile messages/month — plus 3 more features. It's enough to evaluate the product before upgrading.
Can I try it before paying?
Yes — there's a free trial that lasts 30 days.
How does the pricing work?
Klaviyo charges based on active profiles (contacts you're actually marketing to), not seats or flat fees — so your bill grows as your list grows, not as your team does. On top of that base, you're layering on paid add-ons like Composer ($20/mo) and separate modules for Data + Analytics and Service, making the final number a sum of several usage-based sliders rather than one clean tier.
Is there a discount for annual billing?
$19 off your first month of Klaviyo Email (500 profiles only).
Which plan makes sense for me?
The Free plan is really a trial-in-disguise, capped at 500 profiles, meant to get small lists and early-stage brands hooked on the platform before they hit the wall. Beyond that, there's no fixed tier ladder — the upgrade trigger is simply profile count crossing a threshold, which quietly bumps your monthly cost as your list scales.

More Email Marketing pricing

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Comparing Klaviyo to something specific? Try Klaviyo vs Mailchimp, Klaviyo vs Brevo, or Klaviyo vs Omnisend. Or see the best Klaviyo alternatives, ranked.

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