Klaviyo vs Mailchimp Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
Free
- Up to 250 profiles
- 500 emails/month
- $5 of mobile messages/month
- 10,000 Composer credits
- Built-in reporting
- Email support
Standard
PopularPremium
- Phone & Priority Support
- Custom-Coded and Pre-built Email Templates
- Multivariate and A/B Testing
- Enhanced marketing automation flows
- Dedicated Personalized Onboarding
- Predictive Segmentation
Klaviyo vs Mailchimp FAQ
- Which one is cheaper?
- One or both use custom pricing, so it depends on your specific needs.
- Can I use either one for free?
- Klaviyo has a free plan. Mailchimp doesn't — though they do offer a free trial.
- How do they charge?
- Both use a hybrid model, so the comparison is straightforward — it comes down to features and limits at each price point.
- Which one is a better deal?
- Depends on what you need. Klaviyo: Klaviyo sits premium relative to bundled ESPs like Mailchimp or Omnisend, betting that ecommerce brands will pay more for deeper Shopify data and automation rather than shop on sticker price. They're chasing mid-market to enterprise DTC brands that have outgrown generic email tools and need CRM-level segmentation.
Still deciding? See the best Klaviyo alternatives or the best Mailchimp alternatives, ranked with verified pricing.
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