Klaviyo vs Omnisend Pricing (2026)

Price is one row. To weigh the features too, use our feature comparison template →

Which one is cheaper?

One or both use custom pricing, so it depends on your specific needs.

Can I use either one for free?

Both offer free plans, so you can try each without paying. Start with whichever fits your workflow better and upgrade when you hit the limits.

How do they charge?

Both use a hybrid model, so the comparison is straightforward — it comes down to features and limits at each price point.

Which one is a better deal?

Depends on what you need. Klaviyo: Klaviyo doesn't compete on being cheap — it's priced to win e-commerce brands who care more about deliverability and revenue attribution than saving a few bucks a month. It sits mid-to-premium versus flat-rate ESPs like Mailchimp, betting that growing brands will tolerate rising costs in exchange for better segmentation and analytics tied directly to sales. Omnisend: Sitting mid-pack against Klaviyo and Mailchimp, Omnisend undercuts Klaviyo's higher-tier pricing while offering more built-in automation than Mailchimp at similar list sizes. They're chasing ecommerce brands that want Klaviyo-like features without Klaviyo's cost creep as lists scale.

Still deciding? See the best Klaviyo alternatives or the best Omnisend alternatives, ranked with verified pricing.