Klaviyo vs Omnisend Pricing (2026)

Which one is cheaper?

One or both use custom pricing, so it depends on your specific needs.

Can I use either one for free?

Both offer free plans, so you can try each without paying. Start with whichever fits your workflow better and upgrade when you hit the limits.

How do they charge?

Both use a hybrid model, so the comparison is straightforward — it comes down to features and limits at each price point.

Which one is a better deal?

Depends on what you need. Klaviyo: Klaviyo sits premium relative to bundled ESPs like Mailchimp or Omnisend, betting that ecommerce brands will pay more for deeper Shopify data and automation rather than shop on sticker price. They're chasing mid-market to enterprise DTC brands that have outgrown generic email tools and need CRM-level segmentation. Omnisend: Omnisend plants itself as the budget-friendly alternative to Klaviyo, explicitly marketing up to 35% savings — that's not subtle, that's a direct pitch to price-sensitive Shopify and ecommerce brands comparing the two. They're not trying to out-premium anyone; they're trying to be the 'same job, less money' option.

Still deciding? See the best Klaviyo alternatives or the best Omnisend alternatives, ranked with verified pricing.