Campaign Monitor Pricing (2026)

It's a hybrid setup where the base price scales with your contact count, and each tier bundles in a different feature set on top of that — so you're really paying two dials at once: list size and capability level. That 0-500 contact starting point means the sticker prices quoted are basically the floor; costs climb fast as your list grows regardless of which tier you're on.

From $11/mo 4 plans hybrid Best Campaign Monitor alternatives → Campaign Monitor's competitors →
Lite
$11/mo
Essentials Popular
$27/mo
Premier
$153/mo
Enterprise
Contact Sales
Verified Aug 22, 2026 Official pricing page
Screenshot of Campaign Monitor's pricing page showing its plans and prices
Their pricing page, captured Aug 22, 2026

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Lite

$11/mo
  • 5x subscriber emails/month
  • Select core features like custom coded templates, drip campaigns, and unlimited signup forms
  • Advanced email features like AI Writer, automated emails access, pre-built journeys, and transactional emails
  • Option to purchase drag-and-drop website builder

Essentials

Popular
$27/mo
  • Unlimited email sends
  • Priority level support
  • All core features included
  • Unlimited access to AI-powered email features
  • Unlimited automated emails
  • Inbox preview
  • Option to purchase additional advanced feature access like non-human click filter, engagement segments, countdown timer, and time zone sending

Premier

$153/mo
  • Premier level support, including phone support
  • Advanced, pre-built engagement segments
  • Send time optimization

Enterprise

Contact Sales
  • Custom annual contract with predictable, consolidated billing
  • Dedicated account manager and customer success partner
  • Multi-brand and multi-team account

Does Campaign Monitor have a free plan?

No. Campaign Monitor lists no free plan or trial on its pricing page. Paid plans start at $11/mo.

Want free? Benchmark Email, Bento, and Brevo have free plans: see all Campaign Monitor alternatives →

AI Pricing Analysis

Pricing Model

It's a hybrid setup where the base price scales with your contact count, and each tier bundles in a different feature set on top of that — so you're really paying two dials at once: list size and capability level. That 0-500 contact starting point means the sticker prices quoted are basically the floor; costs climb fast as your list grows regardless of which tier you're on.

Tier Strategy

Lite is a bare-bones email-blast tool for solo marketers or tiny teams who just need to send campaigns without much strategy behind them. Essentials is where most small marketing teams actually land, adding A/B testing and reporting; the jump to Premier ($154/mo) is steep and clearly aimed at teams that need advanced segmentation, send-time optimization, and higher deliverability support — Enterprise then kicks in once you need SSO, dedicated IPs, or custom volume deals.

Competitive Positioning

Campaign Monitor sits mid-pack — pricier than bare-bones tools like MailerLite but cheaper than full marketing clouds like HubSpot or Klaviyo at scale. The lack of a free plan or trial is a notable gap versus almost every competitor in this space, signaling they're chasing budget-approved teams doing evaluations rather than self-serve signups from solo marketers kicking tires.

Growth Lever

Growth here is driven by contact list size first and feature tier second — every new subscriber you add pushes your bill up automatically, no action needed on their part. Feature-wise, the big unlock going from Essentials to Premier is advanced automation and optimization tools, which is the pitch for teams that have outgrown basic newsletter sends and want performance-driven email marketing.

Want the strategist's read on the live page? Read the AI teardown of Campaign Monitor's pricing page →

Campaign Monitor Pricing FAQ

How much does Campaign Monitor cost?
Paid plans start at $11/mo, going up to $153/mo for larger teams. There's also an Enterprise tier with custom pricing.
Is there a free plan?
No free plan. You'll need to commit to a paid plan to get started.
Can I try it before paying?
Not at the moment. There's no free trial or free plan listed on their pricing page.
How does the pricing work?
It's a hybrid setup where the base price scales with your contact count, and each tier bundles in a different feature set on top of that — so you're really paying two dials at once: list size and capability level. That 0-500 contact starting point means the sticker prices quoted are basically the floor; costs climb fast as your list grows regardless of which tier you're on.
Is there a discount for annual billing?
10% annual discount.
Which plan makes sense for me?
Lite is a bare-bones email-blast tool for solo marketers or tiny teams who just need to send campaigns without much strategy behind them. Essentials is where most small marketing teams actually land, adding A/B testing and reporting; the jump to Premier ($154/mo) is steep and clearly aimed at teams that need advanced segmentation, send-time optimization, and higher deliverability support — Enterprise then kicks in once you need SSO, dedicated IPs, or custom volume deals.

More Email Marketing pricing

All Email Marketing pricing →

Comparing Campaign Monitor to something specific? Try Campaign Monitor vs ActiveCampaign, Campaign Monitor vs AWeber, or Campaign Monitor vs Benchmark Email. Or see the best Campaign Monitor alternatives, ranked.

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