Email Marketing Software Pricing (2026)
What 22 email marketing tools actually charge, taken from their own pricing pages and re-checked as they change. Cheapest first.
Pricing verified Aug 05, 2026
Prices here change. You'll hear about it.
Outmano watches pricing, features, roadmaps and reviews across your market, then sends one weekly brief: what changed, and what it means for you.
Email Marketing pricing at a glance
| Product | Entry price | Plans | Free plan | Free trial |
|---|---|---|---|---|
| Exclaimer | $0/mo | 4 | No | Yes |
| Zoho Campaigns | $3/mo | 3 | Yes | Yes |
| Brevo | $9/mo | 4 | Yes | No |
| EmailOctopus | $9/mo | 2 | Yes | No |
| Mailjet | $9/mo | 5 | Yes | No |
| WiseStamp | $9/mo | 5 | No | Yes |
| SendPulse | $9/mo | 4 | Yes | No |
| Campaign Monitor | $11/mo | 4 | No | Yes |
| Constant Contact | $12/mo | 4 | No | No |
| MailerLite | $12/mo | 3 | Yes | No |
| AWeber | $12/mo | 3 | No | Yes |
| ActiveCampaign | $15/mo | 4 | No | Yes |
| GetResponse | $19/mo | 4 | No | Yes |
| Mailchimp | $20/mo | 2 | No | Yes |
| Flodesk | $25/mo | 4 | Yes | Yes |
| Mailmodo | $27/mo | 3 | No | Yes |
| Bento | $29/mo | 2 | Yes | Yes |
| Kit | $33/mo | 3 | Yes | Yes |
| Drip | $39/mo | 1 | No | Yes |
| Omnisend | $48/mo | 3 | Yes | No |
| Klaviyo | Custom | 1 | Yes | No |
| Loops | Custom | 1 | Yes | No |
Every email marketing tool we track, cheapest first
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Exclaimer
Email signature management.
At sub-$2/seat, Exclaimer is competing on accessibility against tools like Opensense and Crossware — they're not the cheapest but they're in the 'reasonable budget approval' zone for mid-market IT buyers. They're positioning as the professional default, not the enterprise luxury option.
Plans: Starter $0/mo per seat · Standard $1/mo per seat · Pro $1/mo per seat · Enterprise Contact Sales
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Zoho Campaigns
Email marketing from Zoho.
At $3–$4.50/mo for 500 contacts, Zoho Campaigns is firmly in the budget-friendly camp — undercutting Mailchimp and ActiveCampaign significantly at comparable contact counts. They're clearly going after cost-conscious SMBs and nonprofits (explicit discount offered) who want capable email marketing without paying premium-tool prices.
Plans: Forever free $0/mo · STANDARD $3/mo · PROFESSIONAL $4/mo
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Brevo
All-in-one CRM and marketing platform.
At the entry level Brevo undercuts Mailchimp and HubSpot hard, positioning itself as the budget-friendly email/CRM hybrid for small businesses. But that huge leap to $499 for Professional signals they're not trying to compete on price once you need serious functionality — they're betting you'll be locked in by then.
Plans: Starter $9/mo · Standard $18/mo · Professional $499/mo · Enterprise Contact Sales
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EmailOctopus
Simple, affordable email marketing.
EmailOctopus plants itself as the budget-friendly alternative to Mailchimp and ConvertKit, undercutting them hard at low subscriber counts while still offering a real free tier. They're clearly courting solopreneurs, newsletter writers, and small businesses who feel priced out by bigger players once list size creeps up.
Plans: Starter $0/mo · Pro $9/mo
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Mailjet
Email marketing and transactional email.
Mailjet is firmly in the budget-to-mid tier, undercutting Mailchimp and Campaign Monitor while competing directly with Brevo and Sendinblue (its closest comp). They're clearly going after cost-conscious SMBs and developers who want transactional + marketing email in one place without paying enterprise prices.
Plans: Free $0/mo · Starter $9/mo · Essential $17/mo · Premium $27/mo · Custom Contact Sales
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WiseStamp
Professional email signatures.
They're mid-market priced for what is ultimately a niche productivity tool — $49-$189/mo puts them above scrappy alternatives but well below full-suite communication platforms. They're clearly targeting SMB marketing and ops buyers who care about brand consistency, not IT departments running enterprise email infrastructure.
Plans: Pro+ $9/mo · Basic $19/mo · Grow $49/mo · Platform $189/mo · Enterprise Contact Sales
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SendPulse
Multichannel marketing automation.
At these price points for 500 subscribers, SendPulse is firmly in the budget-to-mid tier — competing with Mailchimp's lower rungs and undercutting tools like ActiveCampaign on entry price. They're clearly going after cost-sensitive SMBs and creators who want flexibility without a big upfront commitment.
Plans: Free $0/mo · Standard $9/mo · Pro $11/mo · Enterprise $16/mo
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Campaign Monitor
Beautiful email marketing for brands.
They're mid-market priced — not as cheap as Brevo or Mailchimp's entry tiers, but well below ActiveCampaign or HubSpot at scale. The 90% off first month promo on Essentials signals they're actively competing for switchers and price-sensitive buyers who need a nudge.
Plans: Lite $11/mo · Essentials $27/mo · Premier $153/mo · Enterprise Contact Sales
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Constant Contact
Email and digital marketing.
Constant Contact sits in the middle of the email marketing pack — pricier than bare-bones tools like MailerLite but cheaper than platforms like Klaviyo once you factor in e-commerce features. They're chasing small businesses and nonprofits who want something simple and trustworthy over cutting-edge, which is why there's no free plan or trial — they're betting on the 30-day guarantee to de-risk signup instead.
Plans: Lite $12/mo · Standard $35/mo · Premium $80/mo · Teams Contact Sales
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AWeber
Email marketing for small business.
AWeber sits in the budget-to-mid range of email marketing tools, undercutting Mailchimp and ConvertKit at the low end while still offering enough features to compete for small business attention. They're not chasing enterprise — the 100k+ subscriber tier punts straight to a sales call — so this is a play for solopreneurs and small teams who want something cheap and simple, sweetened right now with an aggressive 87%-off setup fee promo.
Plans: Lite $12/mo · Done For You $20/mo · Plus $20/mo
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ActiveCampaign
Customer experience automation.
ActiveCampaign sits in the mid-market — pricier than bare email tools like Mailchimp's basic tiers but cheaper than full marketing clouds like HubSpot or Marketo. They're going after growing SMBs who've outgrown simple email but aren't ready to pay enterprise-marketing-cloud money.
Plans: Starter $15/mo · Plus $49/mo · Pro $79/mo · Enterprise $145/mo
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GetResponse
Email marketing and automation.
GetResponse sits in the mid-market, priced above bare-bones senders like MailerLite but below the premium end of Klaviyo or HubSpot's marketing hub. They're clearly courting small businesses and solo creators who want automation and webinar tools bundled in without paying enterprise-marketing-suite prices.
Plans: Starter $19/mo · Marketer $59/mo · Creator $69/mo · Enterprise Contact Sales
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Flodesk
Email marketing for creators.
Flodesk sits mid-to-premium for what's still a pretty lean feature set compared to Mailchimp or ActiveCampaign — they're not competing on advanced segmentation or CRM depth, they're competing on design quality and flat, predictable pricing. They're winning creators and small brands who got burned by usage-based pricing creep elsewhere.
Plans: Free $0/mo · Lite $25/mo · Pro $28/mo · Everything $54/mo
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Mailmodo
Interactive AMP email campaigns.
At $27 for 500 contacts, they're undercutting mid-market players like ActiveCampaign and Klaviyo while positioning above bare-bones tools like Mailchimp's free tier. They're going after the scrappy-but-serious email marketer who wants AMP interactivity without enterprise pricing.
Plans: Lite $27/mo · Pro $79/mo · Max Contact Sales
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Bento
All-in-one email and automation for creators.
At $29 to start, Bento is undercutting mid-market players like Klaviyo and ActiveCampaign on entry price, clearly targeting bootstrapped or early-growth teams who want to avoid seat-based SaaS bloat. The price-match-via-demo offer signals they know they're competing on value and are willing to negotiate rather than win purely on sticker price.
Plans: Transactional Email $0/mo · Marketing Platform $29/mo
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Kit
Email marketing for creators.
This sits mid-market — pricier than bare-bones tools like Mailchimp's free tier or Buttondown, but cheaper than full-stack platforms like ConvertKit's old positioning or HubSpot-style suites. They're clearly gunning for creators and solopreneurs who've outgrown 'just email' but don't want enterprise marketing automation complexity or cost.
Plans: Newsletter $0/mo · Creator $33/mo · Pro $66/mo
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Drip
Ecommerce marketing automation.
Drip sits in the mid-tier of email/marketing automation, priced above bare-bones tools like Mailchimp's basic plans but below heavier-duty platforms like Klaviyo at scale. It's clearly going after ecommerce and DTC brands that want automation and behavioral triggers without paying enterprise-level prices.
Plans: Drip $39/mo
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Omnisend
Ecommerce email and SMS marketing.
Omnisend plants itself as the budget-friendly alternative to Klaviyo, explicitly marketing up to 35% savings — that's not subtle, that's a direct pitch to price-sensitive Shopify and ecommerce brands comparing the two. They're not trying to out-premium anyone; they're trying to be the 'same job, less money' option.
Plans: Free $0/mo · Standard $48/mo · Pro $177/mo
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Klaviyo
Marketing automation for ecommerce.
Klaviyo sits premium relative to bundled ESPs like Mailchimp or Omnisend, betting that ecommerce brands will pay more for deeper Shopify data and automation rather than shop on sticker price. They're chasing mid-market to enterprise DTC brands that have outgrown generic email tools and need CRM-level segmentation.
Plans: Free $0/mo
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Loops
Email for modern SaaS.
Loops is positioning squarely against Mailchimp and ConvertKit for the startup/SaaS crowd, likely undercutting both on price while bundling transactional email that competitors charge extra for. They're going after teams who find legacy email tools bloated and overpriced.
Plans: Early Stage Plan $0/mo
Email Marketing Software Pricing FAQ
- How much does email marketing software cost?
- Entry prices run from $0/mo (Exclaimer) to $48/mo (Omnisend), with a median entry price of $12/mo across the 20 priced products we track.
- What is the cheapest email marketing software?
- Exclaimer has the lowest entry price of the email marketing software we track, at $0/mo. Zoho Campaigns ($3/mo) and Brevo ($9/mo) are next. Zoho Campaigns and Brevo are free to start on.
- Is there free email marketing software?
- Yes — Zoho Campaigns, Brevo, EmailOctopus and 9 more offer a free plan.
- How is email marketing software usually priced?
- 11 of the 22 email marketing tools we track use hybrid pricing, against 10 on usage based and 1 on per seat.