Email Marketing Software Pricing (2026)
What 23 email marketing tools actually charge, taken from their own pricing pages and re-checked as they change. Cheapest first.
Pricing verified Sep 30, 2026
Prices here change. You'll hear about it.
Outmano watches pricing, features, roadmaps and reviews across your market, then sends one weekly brief: what changed, and what it means for you.
Email Marketing pricing at a glance
| Product | Entry price | Plans | Free plan | Free trial |
|---|---|---|---|---|
| Exclaimer | $0/mo | 4 | No | Yes |
| Zoho Campaigns | $3/mo | 3 | Yes | Yes |
| Brevo | $9/mo | 4 | Yes | No |
| EmailOctopus | $9/mo | 2 | Yes | No |
| Mailjet | $9/mo | 5 | Yes | No |
| WiseStamp | $9/mo | 5 | No | Yes |
| Constant Contact | $10/mo | 3 | No | Yes |
| Campaign Monitor | $11/mo | 4 | Yes | No |
| AWeber | $12/mo | 3 | No | Yes |
| ActiveCampaign | $15/mo | 4 | No | Yes |
| Benchmark Email | $19/mo | 3 | Yes | No |
| GetResponse | $19/mo | 4 | No | Yes |
| Mailchimp | $20/mo | 3 | Yes | Yes |
| Flodesk | $25/mo | 4 | Yes | Yes |
| Mailmodo | $27/mo | 3 | No | Yes |
| Bento | $29/mo | 2 | Yes | Yes |
| Kit | $33/mo | 3 | Yes | Yes |
| Drip | $39/mo | 1 | No | Yes |
| Omnisend | $48/mo | 3 | Yes | No |
| Klaviyo | Custom | 1 | Yes | Yes |
| Loops | Custom | 1 | Yes | No |
| MailerLite | Custom | 4 | Yes | No |
| SendPulse | Custom | 4 | Yes | No |
Every email marketing tool we track, cheapest first
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Exclaimer
Email signature management.
This sits firmly on the affordable end of the email signature management category — sub-$2 per seat is aggressive compared to rivals that often price signature tools closer to $3-5/user. They're clearly hunting IT admins at mid-market companies who want centralized signature control without a big line-item to justify.
Plans: Starter $0/mo per seat · Standard $1/mo per seat · Pro $1/mo per seat · Enterprise Contact Sales
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Zoho Campaigns
Email marketing from Zoho.
Zoho undercuts Mailchimp, Constant Contact, and even Brevo on sticker price, positioning itself as the budget-friendly option for cost-conscious small businesses already living in the Zoho ecosystem. This isn't a premium play — it's a land-grab on price to pull people away from pricier incumbents.
Plans: Forever Free $0/mo · Standard $3/mo · Professional $4/mo
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Brevo
All-in-one CRM and marketing platform.
Brevo undercuts Mailchimp and HubSpot hard at the entry level — $9-18/mo is aggressively cheap for a tool that includes SMS and CRM features most competitors gate higher. But that Professional cliff to $499 shows they're not trying to be the budget option all the way up; they're using cheap entry pricing to land small businesses, then charging premium once you need real team functionality.
Plans: Starter $9/mo · Standard $18/mo · Professional $499/mo · Enterprise Contact Sales
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EmailOctopus
Simple, affordable email marketing.
At $9/mo entry for Pro, EmailOctopus undercuts Mailchimp and ConvertKit pretty aggressively, positioning as the budget-friendly choice for solo founders and small businesses who want simple email marketing without paying for bells and whistles. They're clearly chasing price-sensitive users who've been burned by Mailchimp's pricing creep.
Plans: STARTER $0/mo · PRO $9/mo
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Mailjet
Email marketing and transactional email.
Mailjet sits in the budget-to-mid range of transactional/marketing email tools, undercutting Mailchimp and SendGrid's higher tiers while still offering a real free plan. They're chasing price-sensitive SMBs and dev teams who want API-first email without paying for a bloated all-in-one marketing suite.
Plans: Free $0/mo · Starter $9/mo · Essential $19/mo · Premium $29/mo · Custom Contact Sales
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WiseStamp
Professional email signatures.
WiseStamp sits in the low-to-mid range for email signature and brand management tools, with Pro+ practically a loss-leader to hook freelancers and micro-teams. They're clearly chasing SMBs who'd balk at enterprise signature-management pricing but still want centralized banner/campaign control as they scale.
Plans: Pro+ $9/mo · Basic $19/mo · Grow $49/mo · Platform $189/mo · Enterprise Contact Sales
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Constant Contact
Email and digital marketing.
Constant Contact sits in the low-to-mid range of the email marketing pack — pricier than bare-bones tools like MailerLite at the entry level, but cheaper than HubSpot or Klaviyo once you factor in features. They're chasing small businesses and solo marketers who want something more polished than a free tool but aren't ready for enterprise marketing automation pricing.
Plans: Lite $10/mo · Standard $29/mo · Premium $68/mo
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Campaign Monitor
Beautiful email marketing for brands.
They're mid-market — pricier than bare-bones tools like MailerLite but cheaper than enterprise-first platforms like Klaviyo at scale, positioning themselves as the 'grew-up-but-not-corporate' option for small-to-mid marketing teams who've outgrown DIY tools.
Plans: Lite $11/mo · Essentials $27/mo · Premier $153/mo · Enterprise Contact Sales
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AWeber
Email marketing for small business.
AWeber sits mid-pack — pricier than bare-bones tools like MailerLite but cheaper than heavyweight platforms like Klaviyo or ActiveCampaign at scale. The aggressive discounting (87% off, 4 months free annually) signals they're fighting hard to win price-sensitive small businesses away from cheaper entrants rather than competing on premium features.
Plans: Lite $12/mo · Done For You $20/mo · Plus $20/mo
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ActiveCampaign
Customer experience automation.
ActiveCampaign sits in the awkward middle of the email marketing/marketing automation category — pricier than bare-bones ESPs like Mailchimp's basic tiers, but cheaper than full marketing clouds like HubSpot. They're chasing SMBs and scaling e-commerce teams who've outgrown simple newsletter tools but aren't ready to pay HubSpot-level money for a full CRM suite.
Plans: Starter $15/mo · Plus $49/mo · Pro $79/mo · Enterprise $145/mo
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Benchmark Email
Simple email marketing worldwide.
Sitting in the budget-to-mid range against Mailchimp and Constant Contact, Benchmark leans on that $19 entry point plus the annual discount to look cheap without the two-week free trial crutch. They're chasing small businesses and solopreneurs who want predictable low costs over feature depth, not enterprise marketers.
Plans: Free $0/mo · Pro $19/mo · Enterprise Contact Sales
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GetResponse
Email marketing and automation.
GetResponse sits in the mid-market, undercutting premium all-in-one platforms while still packing in webinar and course tools competitors like Mailchimp or Constant Contact don't bundle at this price. It's aimed at solopreneurs and small teams who want marketing automation plus monetization features without paying HubSpot-level prices.
Plans: Starter $19/mo · Marketer $59/mo · Creator $69/mo · Enterprise Contact Sales
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Mailchimp
Email marketing and automation.
Mailchimp sits mid-to-premium in the email marketing space — pricier than scrappier tools like MailerLite or Moosend at comparable list sizes, banking on brand recognition and its all-in-one marketing suite to justify the premium. It's chasing SMBs who want one platform for email, CRM-lite features, and basic automation rather than stitching together point solutions.
Plans: Free $0/mo · Standard $20/mo · Premium Contact Sales
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Flodesk
Email marketing for creators.
Flodesk built its brand on being the cheap, flat-rate alternative to Mailchimp/ConvertKit, but this pricing overhaul chips away at that identity as costs now creep up with list size like everyone else. They're still positioned mid-market for solo creators and small businesses, not enterprise, but the 'unlimited for one price' pitch that won them fans is basically gone for new signups.
Plans: Free $0/mo · Lite $25/mo · Pro $28/mo · Everything $54/mo
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Bento
All-in-one email and automation for creators.
At $29/mo entry, Bento undercuts bigger names like Klaviyo or ActiveCampaign while still targeting the same email-marketing-for-ecommerce crowd. They're positioning as the lean, developer-friendly alternative — cheap enough to try, modular enough to avoid paying for stuff you don't need yet.
Plans: Transactional Email $0/mo · Marketing Platform $29/mo
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Kit
Email marketing for creators.
Kit sits mid-pack against ConvertKit-style competitors like Beehiiv and Substack — pricier than free-tier newsletter tools but cheaper than full marketing suites like ActiveCampaign or HubSpot. They're chasing independent creators and small publishers who've outgrown generic email tools but don't need enterprise marketing automation.
Plans: Free $0/mo · Creator $33/mo · Pro $66/mo
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Drip
Ecommerce marketing automation.
At $39/mo entry, Drip sits mid-pack against Klaviyo and Mailchimp — not the budget pick, but not premium either. It's clearly courting ecommerce brands who want automation depth without enterprise pricing, betting that list-based pricing feels fairer than flat tiers as they scale.
Plans: Drip $39/mo
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Omnisend
Ecommerce email and SMS marketing.
Sitting mid-pack against Klaviyo and Mailchimp, Omnisend undercuts Klaviyo's higher-tier pricing while offering more built-in automation than Mailchimp at similar list sizes. They're chasing ecommerce brands that want Klaviyo-like features without Klaviyo's cost creep as lists scale.
Plans: Free $0/mo · Standard $48/mo · Pro $177/mo
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Klaviyo
Marketing automation for ecommerce.
Klaviyo doesn't compete on being cheap — it's priced to win e-commerce brands who care more about deliverability and revenue attribution than saving a few bucks a month. It sits mid-to-premium versus flat-rate ESPs like Mailchimp, betting that growing brands will tolerate rising costs in exchange for better segmentation and analytics tied directly to sales.
Plans: Free $0/mo
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Loops
Email for modern SaaS.
By not charging per seat, Loops is clearly positioning against tools like Customer.io or Iterable that nickel-and-dime on team access, betting that founders want their whole team in the tool without a per-login tax. Without visible pricing past the free tier, it's hard to say if they're cheap or premium at scale, but the seat-free model signals they're courting small, collaborative teams over enterprise buyers.
Plans: Free $0/mo
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MailerLite
Simple email marketing.
Plans: Free $0/mo · Power Contact Sales · Comfort Contact Sales · Enterprise Contact Sales
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SendPulse
Multichannel marketing automation.
SendPulse plays the budget-to-mid-market card against the likes of Mailchimp and ActiveCampaign, leaning on the free plan and multi-channel bundling (email, SMS, chatbots) to look like more bang for the buck. They're chasing small businesses and solo marketers who want one tool instead of stitching together separate platforms.
Plans: Newbies $0/mo · STANDARD Contact Sales · PRO Contact Sales · ENTERPRISE Contact Sales
Email Marketing Software Pricing FAQ
- How much does email marketing software cost?
- Entry prices run from $0/mo (Exclaimer) to $48/mo (Omnisend), with a median entry price of $15/mo across the 19 priced products we track.
- What is the cheapest email marketing software?
- Exclaimer has the lowest entry price of the email marketing software we track, at $0/mo. Zoho Campaigns ($3/mo) and Brevo ($9/mo) are next. Zoho Campaigns and Brevo are free to start on.
- Is there free email marketing software?
- Yes — Zoho Campaigns, Brevo, EmailOctopus and 12 more offer a free plan.
- How is email marketing software usually priced?
- 18 of the 23 email marketing tools we track use hybrid pricing, against 4 on usage based and 1 on per seat.