Loops Pricing (2026)

Pure usage-based pricing tied to subscribed contacts synced to Loops — no seat fees, no per-user costs. You're essentially paying for list size, with transactional email bundled in on paid plans rather than metered separately.

1 plan usage-based Free plan
Early Stage Plan
$0/mo
Verified Jul 25, 2026 Official pricing page
Screenshot of Loops's pricing page showing its plans and prices
Their pricing page, captured Jul 25, 2026

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Early Stage Plan

$0/mo
  • Up to 4,000 sends/month (enough for weekly emails)
  • Up to 10 emails per second
  • All features included
  • Includes a small "Powered by Loops" footer

AI Pricing Analysis

Pricing Model

Pure usage-based pricing tied to subscribed contacts synced to Loops — no seat fees, no per-user costs. You're essentially paying for list size, with transactional email bundled in on paid plans rather than metered separately.

Tier Strategy

The free tier is a clear land-and-expand play for early-stage startups with under 1,000 contacts. The upgrade trigger is straightforward: the moment your list grows past that threshold, you're on a paid plan — no feature gating required to force the conversation.

Competitive Positioning

Loops is positioning squarely against Mailchimp and ConvertKit for the startup/SaaS crowd, likely undercutting both on price while bundling transactional email that competitors charge extra for. They're going after teams who find legacy email tools bloated and overpriced.

Growth Lever

List growth is the entire expansion engine here — as your user base scales, your Loops bill scales with it automatically. There's no seat-based ceiling to hit, so the only thing driving upgrades is your own product's success, which is a clever alignment of incentives.

Loops Pricing FAQ

How much does Loops cost?
Pricing is custom — you'll need to talk to their sales team for a quote.
Is there a free plan?
Yes. The "Early Stage Plan" plan is free forever, not just a trial. You get up to 4,000 sends/month (enough for weekly emails), up to 10 emails per second, all features included — plus 1 more features. It's enough to evaluate the product before upgrading.
Can I try it before paying?
There's no trial per se, but the free plan lets you use the product indefinitely with some limits.
How does the pricing work?
Pure usage-based pricing tied to subscribed contacts synced to Loops — no seat fees, no per-user costs. You're essentially paying for list size, with transactional email bundled in on paid plans rather than metered separately.
Which plan makes sense for me?
The free tier is a clear land-and-expand play for early-stage startups with under 1,000 contacts. The upgrade trigger is straightforward: the moment your list grows past that threshold, you're on a paid plan — no feature gating required to force the conversation.

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