Loops Pricing (2026)

You're paying for subscribed contacts, not sends or seats. The Growth slider starts at $49/mo for 5,000 contacts, and unsubscribed contacts never count toward the bill, so list hygiene directly lowers your cost.

From $49/mo 3 plans usage-based Free plan Best Loops alternatives → Loops's competitors →
Free
$0/mo
Growth Popular
$49/mo
Enterprise
Contact Sales
Verified Oct 20, 2026 Official pricing page

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Loops has changed its pricing 2 times since we started watching. Last change Oct 20, 2026.

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Screenshot of Loops's pricing page showing its plans and prices
Their pricing page, captured Oct 20, 2026

Free

$0/mo
  • Up to 10 emails per second
  • Up to 1,000 contacts*
  • 4,000 sends per 30 days*
  • Transactional sends included*
  • Powered by Loops footer

Growth

Popular
$49/mo
  • Up to 1,000 emails per second
  • Up to 5,000 contacts†
  • Unlimited marketing sends
  • Unlimited transactional sends
  • No Loops branding

Enterprise

Contact Sales
  • Priority support and migration help
  • 1.5 million+ contacts
  • Custom marketing volume
  • Custom transactional volume
  • No Loops branding

Does Loops have a free plan?

Yes: the Free plan is free forever, not a time-limited trial. When you outgrow it, paid plans start at $49/mo.

What the free plan includes

  • Up to 10 emails per second
  • Up to 1,000 contacts*
  • 4,000 sends per 30 days*
  • Transactional sends included*
  • Powered by Loops footer

AI Pricing Analysis

Pricing Model

You're paying for subscribed contacts, not sends or seats. The Growth slider starts at $49/mo for 5,000 contacts, and unsubscribed contacts never count toward the bill, so list hygiene directly lowers your cost.

Tier Strategy

Free is built for early-stage SaaS teams and indie builders who want unlimited stored contacts but only need to email a small active slice (first 1,000 contacts, 4,000 sends per rolling 30 days). The upgrade trigger is simple: the moment your active list passes 1,000 or your send volume outgrows that cap, you're on Growth. Enterprise is the custom-quote escape hatch for volume and procurement needs beyond the slider.

Competitive Positioning

Loops lands at the affordable end of the email-for-SaaS category, undercutting the Customer.io and Braze tier while staying in the same price zone as Mailchimp-style contact-based tools. The generous free plan with no trial signals they're going after product-led startups who'd otherwise default to Mailchimp or a DIY Resend setup.

Growth Lever

Expansion runs almost entirely on list growth: more subscribed contacts slide the price up, and the free plan's 1,000-contact send cap is the hard wall that forces the first upgrade. Because only subscribed contacts count, revenue scales with healthy audience growth rather than punishing churn-heavy lists, which makes the cost feel fair as you scale.

Want the strategist's read on the live page? Read the AI teardown of Loops's pricing page →

Loops Pricing FAQ

How much does Loops cost?
Paid plans start at $49/mo. There's also an Enterprise tier with custom pricing. You can get started on the free plan before committing.
Is there a free plan?
Yes. The "Free" plan is free forever, not just a trial. You get up to 10 emails per second, up to 1,000 contacts*, 4,000 sends per 30 days* — plus 2 more features. It's enough to evaluate the product before upgrading.
Can I try it before paying?
There's no trial per se, but the free plan lets you use the product indefinitely with some limits.
How does the pricing work?
You're paying for subscribed contacts, not sends or seats. The Growth slider starts at $49/mo for 5,000 contacts, and unsubscribed contacts never count toward the bill, so list hygiene directly lowers your cost.
Which plan makes sense for me?
Free is built for early-stage SaaS teams and indie builders who want unlimited stored contacts but only need to email a small active slice (first 1,000 contacts, 4,000 sends per rolling 30 days). The upgrade trigger is simple: the moment your active list passes 1,000 or your send volume outgrows that cap, you're on Growth. Enterprise is the custom-quote escape hatch for volume and procurement needs beyond the slider.

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