Loops Pricing (2026)
Loops charges based on subscribed contacts, not emails sent or seats — so you're paying for the size of your list, and you can add unlimited teammates without extra cost. The slider-based pricing page suggests it scales continuously with subscriber count rather than jumping between fixed buckets.
- Free
- $0/mo
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Free
- Up to 4,000 sends in any rolling 30 days
- Up to 10 emails per second
- All features included
- Includes a small "Powered by Loops" footer
Does Loops have a free plan?
Yes: the Free plan is free forever, not a time-limited trial.
What the free plan includes
- Up to 4,000 sends in any rolling 30 days
- Up to 10 emails per second
- All features included
- Includes a small "Powered by Loops" footer
AI Pricing Analysis
Pricing Model
Loops charges based on subscribed contacts, not emails sent or seats — so you're paying for the size of your list, and you can add unlimited teammates without extra cost. The slider-based pricing page suggests it scales continuously with subscriber count rather than jumping between fixed buckets.
Tier Strategy
The Free tier caps out at 1,000 subscribers, clearly aimed at early-stage founders or side projects just getting their email list off the ground. The natural upgrade trigger is simple list growth — once you cross that subscriber threshold, you're pushed into paid territory regardless of how many emails you're actually sending.
Competitive Positioning
By not charging per seat, Loops is clearly positioning against tools like Customer.io or Iterable that nickel-and-dime on team access, betting that founders want their whole team in the tool without a per-login tax. Without visible pricing past the free tier, it's hard to say if they're cheap or premium at scale, but the seat-free model signals they're courting small, collaborative teams over enterprise buyers.
Growth Lever
Growth is purely subscriber-count driven — as your list grows, you pay more, full stop. That's a clean, predictable lever, but it also means there's no upsell path through features or seats, so Loops is betting entirely on your list growing as the reason to keep paying more.
Want the strategist's read on the live page? Read the AI teardown of Loops's pricing page →
Loops Pricing FAQ
- How much does Loops cost?
- Pricing is custom — you'll need to talk to their sales team for a quote.
- Is there a free plan?
- Yes. The "Free" plan is free forever, not just a trial. You get up to 4,000 sends in any rolling 30 days, up to 10 emails per second, all features included — plus 1 more features. It's enough to evaluate the product before upgrading.
- Can I try it before paying?
- There's no trial per se, but the free plan lets you use the product indefinitely with some limits.
- How does the pricing work?
- Loops charges based on subscribed contacts, not emails sent or seats — so you're paying for the size of your list, and you can add unlimited teammates without extra cost. The slider-based pricing page suggests it scales continuously with subscriber count rather than jumping between fixed buckets.
- Which plan makes sense for me?
- The Free tier caps out at 1,000 subscribers, clearly aimed at early-stage founders or side projects just getting their email list off the ground. The natural upgrade trigger is simple list growth — once you cross that subscriber threshold, you're pushed into paid territory regardless of how many emails you're actually sending.
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Comparing Loops to something specific? Try Loops vs ActiveCampaign, Loops vs AWeber, or Loops vs Benchmark Email. Or see the best Loops alternatives, ranked.
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