Loops vs ActiveCampaign Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| Loops pricing | ActiveCampaign pricing | |
|---|---|---|
| Starts at | $49/mo | $15/mo |
| Number of plans | 3 | 4 |
| Free plan | — | |
| Free trial | — | |
| Pricing model | usage-based | hybrid |
Price is one row. To weigh the features too, use our feature comparison template →
Free
- Up to 10 emails per second
- Up to 1,000 contacts*
- 4,000 sends per 30 days*
- Transactional sends included*
- Powered by Loops footer
Growth
Popular- Up to 1,000 emails per second
- Up to 5,000 contacts†
- Unlimited marketing sends
- Unlimited transactional sends
- No Loops branding
Enterprise
- Priority support and migration help
- 1.5 million+ contacts
- Custom marketing volume
- Custom transactional volume
- No Loops branding
Enterprise
- Active Intelligence
- Marketing automation
- Email Marketing
- Premium segmentation
- Unlimited automation actions
- Premium CRM & ecommerce integrations
- Landing pages
- Predictive & conditional content
- Attribution & conversion tracking
- Custom objects
- Single Sign-On (SSO)
- Dedicated account team
- 5 users
Pro
Popular- Active Intelligence
- Marketing automation
- Email Marketing
- Advanced segmentation
- Unlimited automation actions
- Standard CRM & premium ecommerce integrations
- Landing pages
- Predictive & conditional content
- Attribution & conversion tracking
- 3 users
Plus
- Active Intelligence (limits apply)
- Marketing automation
- Email Marketing
- Standard segmentation
- Unlimited automation actions
- Standard CRM & ecommerce integrations
- Landing pages
- 1 user
Starter
- Active Intelligence (limits apply)
- Marketing automation
- Email Marketing
- Limited segmentation
- 5 actions per automation
- Standard CRM & ecommerce integrations
- 1 user
Loops vs ActiveCampaign FAQ
- Which one is cheaper?
- ActiveCampaign is the cheaper option, starting at $15/mo vs $49/mo for Loops.
- Can I use either one for free?
- Loops has a free plan. ActiveCampaign doesn't — though they do offer a free trial.
- How do they charge?
- Different approach here. Loops uses usage-based pricing, while ActiveCampaign goes with hybrid. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. Loops: Loops lands at the affordable end of the email-for-SaaS category, undercutting the Customer.io and Braze tier while staying in the same price zone as Mailchimp-style contact-based tools. The generous free plan with no trial signals they're going after product-led startups who'd otherwise default to Mailchimp or a DIY Resend setup. ActiveCampaign: ActiveCampaign sits in the awkward middle of the email marketing/marketing automation category — pricier than bare-bones ESPs like Mailchimp's basic tiers, but cheaper than full marketing clouds like HubSpot. They're chasing SMBs and scaling e-commerce teams who've outgrown simple newsletter tools but aren't ready to pay HubSpot-level money for a full CRM suite.
Still deciding? See the best Loops alternatives or the best ActiveCampaign alternatives, ranked with verified pricing.
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