Best ActiveCampaign Alternatives (2026)
Looking for something other than ActiveCampaign for email marketing? Here are the 10 alternatives we track, ranked, with verified pricing for each.
Pricing verified Jul 25, 2026
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ActiveCampaign alternatives at a glance
| Product | Entry price | Plans | Free plan | Free trial |
|---|---|---|---|---|
| ActiveCampaign this page's subject | $15/mo | 4 | No | Yes |
| Mailchimp | $13/mo | 4 | Yes | Yes |
| Kit | $33/mo | 3 | Yes | Yes |
| Brevo | $9/mo | 4 | Yes | No |
| AWeber | $15/mo | 3 | Yes | Yes |
| Bento | $29/mo | 2 | Yes | Yes |
| Campaign Monitor | $11/mo | 4 | No | Yes |
| Constant Contact | $10/mo | 4 | No | No |
| Drip | $39/mo | 1 | No | Yes |
| EmailOctopus | $9/mo | 2 | Yes | No |
| Exclaimer | $0/mo | 4 | No | Yes |
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Mailchimp
Email MarketingEmail marketing and automation.
They're mid-market in price but positioned as the approachable, full-featured option — not the cheapest (Brevo undercuts them) and not the enterprise play (that's Klaviyo or Salesforce Marketing Cloud). They're going after small-to-mid businesses who want a recognizable brand with a low barrier to entry.
Plans: Free $0/mo · Essentials $13/mo · Standard $20/mo · Premium $350/mo
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Kit
Email MarketingEmail marketing for creators.
They're mid-market — not as cheap as Mailchimp's entry tiers, not as expensive as ActiveCampaign or HubSpot. Kit is clearly gunning for the creator economy segment: indie writers, course sellers, and newsletter operators who've outgrown Substack but don't need enterprise CRM complexity.
Plans: Newsletter $0/mo · Creator $33/mo · Pro $66/mo
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Brevo
Email MarketingAll-in-one CRM and marketing platform.
Brevo is clearly gunning for the budget end of the email marketing market, undercutting Mailchimp and Klaviyo on entry-level pricing while using the contact-agnostic model as a hook for list-heavy businesses. They're the scrappy alternative for cost-conscious SMBs who've sticker-shocked on competitors' contact-based tiers.
Plans: Starter $9/mo · Standard $18/mo · Professional $499/mo · Enterprise Contact Sales
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AWeber
Email MarketingEmail marketing for small business.
AWeber sits in the budget-to-mid tier of email marketing tools, competing directly with Mailchimp's lower plans and MailerLite. They're not trying to win enterprise — they're going after small business owners and solo creators who want something simpler and cheaper than HubSpot or ActiveCampaign.
Plans: Lite $15/mo · Done For You $20/mo · Plus $30/mo
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Bento
Email MarketingAll-in-one email and automation for creators.
At $29 to start, Bento is undercutting mid-market players like Klaviyo and ActiveCampaign on entry price, clearly targeting bootstrapped or early-growth teams who want to avoid seat-based SaaS bloat. The price-match-via-demo offer signals they know they're competing on value and are willing to negotiate rather than win purely on sticker price.
Plans: Transactional Email $0/mo · Marketing Platform $29/mo
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Campaign Monitor
Email MarketingBeautiful email marketing for brands.
They're mid-market priced — not as cheap as Brevo or Mailchimp's entry tiers, but well below ActiveCampaign or HubSpot at scale. The 90% off first month promo on Essentials signals they're actively competing for switchers and price-sensitive buyers who need a nudge.
Plans: Lite $11/mo · Essentials $27/mo · Premier $153/mo · Enterprise Contact Sales
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Constant Contact
Email MarketingEmail and digital marketing.
They're mid-market priced — not as cheap as Brevo or Mailchimp's entry tiers, but not touching ActiveCampaign or Klaviyo on the high end either. The nonprofit discount (up to 30%) suggests they're actively courting mission-driven orgs as a distinct customer segment, which is a smart niche play.
Plans: Lite $10/mo · Standard $29/mo · Premium $68/mo · Teams Contact Sales
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Drip
Email MarketingEcommerce marketing automation.
At $39/mo for 2,500 contacts, Drip sits mid-market — more expensive than Mailchimp's entry point but positioned as a specialist ecommerce tool rather than a generic ESP. They're going after DTC brands who've outgrown basic email and want deeper Shopify/WooCommerce integration without paying Klaviyo prices.
Plans: Drip $39/mo
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EmailOctopus
Email MarketingSimple, affordable email marketing.
They're explicitly the budget-friendly alternative — $9/mo undercuts Mailchimp and Klaviyo significantly at comparable list sizes, targeting cost-conscious small businesses and creators who don't need heavy automation or CRM depth. This is a value play, not a premium one.
Plans: STARTER $0/mo · PRO $9/mo
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Exclaimer
Email MarketingEmail signature management.
At sub-$2/seat, Exclaimer is competing on accessibility against tools like Opensense and Crossware — they're not the cheapest but they're in the 'reasonable budget approval' zone for mid-market IT buyers. They're positioning as the professional default, not the enterprise luxury option.
Plans: Starter $0/mo per seat · Standard $1/mo per seat · Pro $1/mo per seat · Enterprise Contact Sales
None of these fit? Browse the full pricing directory →
ActiveCampaign Alternatives FAQ
- What is the best alternative to ActiveCampaign?
- Mailchimp is the closest ActiveCampaign alternative we track for email marketing. Paid plans start at $13/mo, and there is a free plan to start on. Kit and Brevo are also worth a look.
- Are there free alternatives to ActiveCampaign?
- Yes — Mailchimp, Kit, Brevo and 3 more offer a free plan, so you can switch without paying up front.
- How much do ActiveCampaign alternatives cost?
- Entry prices range from $0/mo (Exclaimer) to $39/mo (Drip). Each product page has the full verified tier breakdown.
- Is there a cheaper alternative to ActiveCampaign?
- Yes — ActiveCampaign starts at $15/mo, while Exclaimer ($0/mo), Brevo ($9/mo), EmailOctopus ($9/mo) start lower.
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