Best ActiveCampaign Alternatives (2026)
Looking for something other than ActiveCampaign for email marketing? Here are the 10 alternatives we track, ranked, with verified pricing for each.
Pricing verified Sep 02, 2026
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ActiveCampaign alternatives at a glance
| Product | Entry price | Plans | Free plan | Free trial |
|---|---|---|---|---|
| ActiveCampaign this page's subject | $15/mo | 4 | No | Yes |
| Mailchimp | $20/mo | 2 | No | Yes |
| Kit | $33/mo | 3 | Yes | Yes |
| Brevo | $9/mo | 5 | Yes | No |
| AWeber | $12/mo | 3 | No | Yes |
| Benchmark Email | $19/mo | 3 | Yes | No |
| Bento | $29/mo | 2 | Yes | Yes |
| Campaign Monitor | $11/mo | 4 | No | No |
| Constant Contact | $10/mo | 4 | No | Yes |
| Drip | $39/mo | 1 | No | Yes |
| EmailOctopus | $9/mo | 2 | Yes | No |
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Kit
Email MarketingEmail marketing for creators.
Kit sits mid-pack against ConvertKit-era competitors like Beehiiv and Substack — pricier than free-forever players but cheaper than enterprise ESPs like Klaviyo once you factor in the subscriber-based scaling. They're clearly courting creators and small businesses who've outgrown generic email tools but aren't ready for full marketing suites.
Plans: Free $0/mo · Creator $33/mo · Pro $66/mo
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Brevo
Email MarketingAll-in-one CRM and marketing platform.
Brevo undercuts Mailchimp and HubSpot hard at the entry level ($9-18/mo is aggressive for what you get), positioning itself as the budget-friendly all-in-one for SMBs graduating from free tools. But that $499 Professional tier is a jarring gap — it signals they're chasing mid-market teams who need serious automation, leaving a pricing no-man's-land between Standard and Professional.
Plans: Free $0/mo · Starter $9/mo · Standard $18/mo · Professional $499/mo · Enterprise Contact Sales
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AWeber
Email MarketingEmail marketing for small business.
At $12.50-$20/mo starting price, AWeber sits squarely in the budget-to-mid-tier bracket of email marketing tools, undercutting Mailchimp and ActiveCampaign's entry points while still offering paid automation. They're chasing small businesses and solopreneurs who got burned by Mailchimp's pricing creep but aren't ready for enterprise-grade platforms.
Plans: Lite $12/mo · Done For You $20/mo · Plus $20/mo
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Benchmark Email
Email MarketingSimple email marketing worldwide.
At $19/mo for 1,000 contacts, Benchmark sits in the budget-to-mid range of the email marketing pack, undercutting the likes of Mailchimp and Klaviyo at similar list sizes. They're clearly chasing small businesses and solopreneurs who want cheap entry pricing without a free trial gate to jump through.
Plans: Free $0/mo · Pro $19/mo · Enterprise Contact Sales
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Bento
Email MarketingAll-in-one email and automation for creators.
At $29/mo entry with a free trial and no free plan, Bento sits in the lean mid-market — cheaper than enterprise ESPs like Klaviyo at scale, but not competing on 'free forever' with tools like Mailchimp or MailerLite. They're going after growth-stage teams who want email marketing and transactional email under one roof without paying for two separate vendors.
Plans: Transactional Email $0/mo · Marketing Platform $29/mo
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Campaign Monitor
Email MarketingBeautiful email marketing for brands.
Campaign Monitor sits mid-pack — pricier than bare-bones tools like MailerLite but cheaper than full marketing clouds like HubSpot or Klaviyo at scale. The lack of a free plan or trial is a notable gap versus almost every competitor in this space, signaling they're chasing budget-approved teams doing evaluations rather than self-serve signups from solo marketers kicking tires.
Plans: Lite $11/mo · Essentials $27/mo · Premier $153/mo · Enterprise Contact Sales
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Constant Contact
Email MarketingEmail and digital marketing.
Constant Contact sits in the mid-market, priced above bare-bones tools like Mailchimp's free tier but below heavier platforms like Klaviyo or HubSpot Marketing Hub. They're chasing small businesses and nonprofits who want something more polished than a DIY tool but don't need enterprise-grade marketing automation.
Plans: Lite $10/mo · Standard $29/mo · Premium $68/mo · Multi-Account Contact Sales
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Drip
Email MarketingEcommerce marketing automation.
At $39/mo for 2,500 contacts, Drip sits mid-pack against ConvertKit and Klaviyo — not the budget pick (no free plan), but not premium either. They're chasing ecommerce and content creators who've outgrown basic email tools but aren't ready for enterprise marketing automation spend.
Plans: Drip $39/mo
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EmailOctopus
Email MarketingSimple, affordable email marketing.
EmailOctopus sits firmly in the budget tier of email marketing tools, undercutting Mailchimp and ConvertKit on price at nearly every list size. They're clearly chasing solopreneurs, indie creators, and small businesses who want core email functionality without paying for bells and whistles they'll never touch.
Plans: STARTER $0/mo · PRO $9/mo
None of these fit? See every email marketing tool we price →
ActiveCampaign Alternatives FAQ
- What is the best alternative to ActiveCampaign?
- Mailchimp is the closest ActiveCampaign alternative we track for email marketing. Paid plans start at $20/mo. Kit and Brevo are also worth a look.
- Are there free alternatives to ActiveCampaign?
- Yes — Kit, Brevo, Benchmark Email and 2 more offer a free plan, so you can switch without paying up front.
- How much do ActiveCampaign alternatives cost?
- Entry prices range from $9/mo (Brevo) to $39/mo (Drip). Each product page has the full verified tier breakdown.
- Is there a cheaper alternative to ActiveCampaign?
- Yes — ActiveCampaign starts at $15/mo, while Brevo ($9/mo), EmailOctopus ($9/mo), Constant Contact ($10/mo) start lower.
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