ActiveCampaign vs Drip Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| ActiveCampaign | Drip | |
|---|---|---|
| Starts at | $15/mo | $39/mo |
| Number of plans | 4 | 1 |
| Free plan | — | — |
| Free trial | ||
| Pricing model | usage-based | usage-based |
Enterprise
- Active Intelligence
- Marketing automation
- Email Marketing
- Premium segmentation
- Unlimited automation actions
- Premium CRM & ecommerce integrations
- Landing pages
- Predictive & conditional content
- Attribution & conversion tracking
- Custom objects
- Single Sign-On (SSO)
- Dedicated account team
- 5 users
Pro
Popular- Active Intelligence
- Marketing automation
- Email Marketing
- Advanced segmentation
- Unlimited automation actions
- Standard CRM & premium ecommerce integrations
- Landing pages
- Predictive & conditional content
- Attribution & conversion tracking
- 3 users
Plus
- Active Intelligence (limits apply)
- Marketing automation
- Email Marketing
- Standard segmentation
- Unlimited automation actions
- Standard CRM & ecommerce integrations
- Landing pages
- 1 user
Starter
- Active Intelligence (limits apply)
- Marketing automation
- Email Marketing
- Limited segmentation
- 5 actions per automation
- Standard CRM & ecommerce integrations
- 1 user
Drip
- 1-2,500 people
- Unlimited email sends
- Email support
- Dynamic segments
- Onsite campaigns
- Up to 50 workflows
- Unlimited sub-accounts
- Open API access
- Free migration
- Personalized onboarding
ActiveCampaign vs Drip FAQ
- Which one is cheaper?
- ActiveCampaign starts lower at $15/mo, compared to $39/mo for Drip.
- Can I use either one for free?
- Neither has a free plan. But ActiveCampaign and Drip offer a free trial.
- How do they charge?
- Both use a usage-based model, so the comparison is straightforward — it comes down to features and limits at each price point.
- Which one is a better deal?
- Depends on what you need. ActiveCampaign: Mid-market positioning — not the cheapest (Mailchimp's free tier undercuts them at entry), but well below HubSpot and Marketo at scale. They're going after SMBs and growth-stage companies that have outgrown simple email tools but can't justify enterprise marketing suite pricing. Drip: At $39/mo for 2,500 contacts, Drip sits mid-market — more expensive than Mailchimp's entry point but positioned as a specialist ecommerce tool rather than a generic ESP. They're going after DTC brands who've outgrown basic email and want deeper Shopify/WooCommerce integration without paying Klaviyo prices.
Keep tabs on both.
We'll monitor pricing changes for ActiveCampaign and Drip and let you know when something moves.