ActiveCampaign vs Drip Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| ActiveCampaign | Drip | |
|---|---|---|
| Starts at | $15/mo | $39/mo |
| Number of plans | 4 | 1 |
| Free plan | — | — |
| Free trial | ||
| Pricing model | hybrid | usage-based |
Enterprise
- Active Intelligence
- Marketing automation
- Email Marketing
- Premium segmentation
- Unlimited automation actions
- Premium CRM & ecommerce integrations
- Landing pages
- Predictive & conditional content
- Attribution & conversion tracking
- Custom objects
- Single Sign-On (SSO)
- Dedicated account team
- 5 users
Pro
Popular- Active Intelligence
- Marketing automation
- Email Marketing
- Advanced segmentation
- Unlimited automation actions
- Standard CRM & premium ecommerce integrations
- Landing pages
- Predictive & conditional content
- Attribution & conversion tracking
- 3 users
Plus
- Active Intelligence (limits apply)
- Marketing automation
- Email Marketing
- Standard segmentation
- Unlimited automation actions
- Standard CRM & ecommerce integrations
- Landing pages
- 1 user
Starter
- Active Intelligence (limits apply)
- Marketing automation
- Email Marketing
- Limited segmentation
- 5 actions per automation
- Standard CRM & ecommerce integrations
- 1 user
Drip
- 1-2,500 people
- Unlimited email sends
- Email support
- Chat and email support
- Dynamic segments
- Onsite campaigns
- Up to 50 workflows
- Unlimited sub-accounts
- Open API access
- Free migration
- Personalized onboarding
ActiveCampaign vs Drip FAQ
- Which one is cheaper?
- ActiveCampaign starts lower at $15/mo, compared to $39/mo for Drip.
- Can I use either one for free?
- Neither has a free plan. But ActiveCampaign and Drip offer a free trial.
- How do they charge?
- Different approach here. ActiveCampaign uses hybrid pricing, while Drip goes with usage-based. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. ActiveCampaign: Sitting mid-market against Mailchimp and Klaviyo, ActiveCampaign undercuts on entry price but the contact-based scaling means it's not actually cheap once your list grows past a few thousand. They're chasing teams that want marketing automation depth without paying HubSpot-level prices for it. Drip: At $39/mo for 2,500 contacts, Drip sits mid-pack against ConvertKit and Klaviyo — not the budget pick (no free plan), but not premium either. They're chasing ecommerce and content creators who've outgrown basic email tools but aren't ready for enterprise marketing automation spend.
Still deciding? See the best ActiveCampaign alternatives or the best Drip alternatives, ranked with verified pricing.
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