ActiveCampaign vs Brevo Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| ActiveCampaign | Brevo | |
|---|---|---|
| Starts at | $15/mo | $9/mo |
| Number of plans | 4 | 5 |
| Free plan | — | |
| Free trial | — | |
| Pricing model | hybrid | hybrid |
Enterprise
- Active Intelligence
- Marketing automation
- Email Marketing
- Premium segmentation
- Unlimited automation actions
- Premium CRM & ecommerce integrations
- Landing pages
- Predictive & conditional content
- Attribution & conversion tracking
- Custom objects
- Single Sign-On (SSO)
- Dedicated account team
- 5 users
Pro
Popular- Active Intelligence
- Marketing automation
- Email Marketing
- Advanced segmentation
- Unlimited automation actions
- Standard CRM & premium ecommerce integrations
- Landing pages
- Predictive & conditional content
- Attribution & conversion tracking
- 3 users
Plus
- Active Intelligence (limits apply)
- Marketing automation
- Email Marketing
- Standard segmentation
- Unlimited automation actions
- Standard CRM & ecommerce integrations
- Landing pages
- 1 user
Starter
- Active Intelligence (limits apply)
- Marketing automation
- Email Marketing
- Limited segmentation
- 5 actions per automation
- Standard CRM & ecommerce integrations
- 1 user
Free
Starter
- From 5,000 emails per month
- Email & SMS
- Drag & Drop email editor
- Email templates
- AI content generator
- Advanced segmentation
- Forms
- Basic reporting & analytics
- Email support
Standard
Popular- Marketing automation
- A/B testing
- Advanced email reporting
- AI send time optimization
- Web & event tracking
- Landing pages
- No Brevo logo
Professional
- From 150,000 emails per month
- Additional marketing channels
- Multi-user access
- Contact scoring
- Advanced ecommerce features
- AI segmentation
- AI Data Analyst
- Phone support
- Deliverability Specialist support
Enterprise
- Multi-account management
- Custom objects
- Brevo Mobile Wallet
- Custom loyalty engine
- Custom data integrations
- Dedicated IP
- SSO & SAML
- Tailored onboarding
- CSM support
ActiveCampaign vs Brevo FAQ
- Which one is cheaper?
- Brevo is the cheaper option, starting at $9/mo vs $15/mo for ActiveCampaign.
- Can I use either one for free?
- Brevo has a free plan. ActiveCampaign doesn't — though they do offer a free trial.
- How do they charge?
- Both use a hybrid model, so the comparison is straightforward — it comes down to features and limits at each price point.
- Which one is a better deal?
- Depends on what you need. ActiveCampaign: Sitting mid-market against Mailchimp and Klaviyo, ActiveCampaign undercuts on entry price but the contact-based scaling means it's not actually cheap once your list grows past a few thousand. They're chasing teams that want marketing automation depth without paying HubSpot-level prices for it. Brevo: Brevo undercuts Mailchimp and HubSpot hard at the entry level ($9-18/mo is aggressive for what you get), positioning itself as the budget-friendly all-in-one for SMBs graduating from free tools. But that $499 Professional tier is a jarring gap — it signals they're chasing mid-market teams who need serious automation, leaving a pricing no-man's-land between Standard and Professional.
Still deciding? See the best ActiveCampaign alternatives or the best Brevo alternatives, ranked with verified pricing.
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