ActiveCampaign vs AWeber Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| ActiveCampaign | AWeber | |
|---|---|---|
| Starts at | $15/mo | $12/mo |
| Number of plans | 4 | 3 |
| Free plan | — | — |
| Free trial | ||
| Pricing model | hybrid | hybrid |
Enterprise
- Active Intelligence
- Marketing automation
- Email Marketing
- Premium segmentation
- Unlimited automation actions
- Premium CRM & ecommerce integrations
- Landing pages
- Predictive & conditional content
- Attribution & conversion tracking
- Custom objects
- Single Sign-On (SSO)
- Dedicated account team
- 5 users
Pro
Popular- Active Intelligence
- Marketing automation
- Email Marketing
- Advanced segmentation
- Unlimited automation actions
- Standard CRM & premium ecommerce integrations
- Landing pages
- Predictive & conditional content
- Attribution & conversion tracking
- 3 users
Plus
- Active Intelligence (limits apply)
- Marketing automation
- Email Marketing
- Standard segmentation
- Unlimited automation actions
- Standard CRM & ecommerce integrations
- Landing pages
- 1 user
Starter
- Active Intelligence (limits apply)
- Marketing automation
- Email Marketing
- Limited segmentation
- 5 actions per automation
- Standard CRM & ecommerce integrations
- 1 user
Done For You
- List details & branding setup
- 1 Branded email template created
- 1 Professional landing page created
- 1 Branded thank you page
- 1 Signup form created
- Newsletter drafts delivered weekly
- 1:1 setup call
- 30 days unlimited edits
Plus
Popular- Send 12x subscriber max, monthly
- Unlimited email lists
- Unlimited landing pages
- Unlimited email automations
- Unlimited custom segments
- Unlimited users
- Priority, 24/7 support
- Advanced reporting and analytics
- Advanced landing page features
- Sales tracking and low transaction fees
- Remove AWeber branding
Lite
- Send 10x subscriber max, monthly
- 1 Email list
- 3 Landing pages
- 3 Email automations
- 3 Users
- 1 Custom segment
- 24/7 Support
- Advanced message analytics
ActiveCampaign vs AWeber FAQ
- Which one is cheaper?
- AWeber is the cheaper option, starting at $12/mo vs $15/mo for ActiveCampaign.
- Can I use either one for free?
- Neither has a free plan. But ActiveCampaign and AWeber offer a free trial.
- How do they charge?
- Both use a hybrid model, so the comparison is straightforward — it comes down to features and limits at each price point.
- Which one is a better deal?
- Depends on what you need. ActiveCampaign: Sitting mid-market against Mailchimp and Klaviyo, ActiveCampaign undercuts on entry price but the contact-based scaling means it's not actually cheap once your list grows past a few thousand. They're chasing teams that want marketing automation depth without paying HubSpot-level prices for it. AWeber: At $12.50-$20/mo starting price, AWeber sits squarely in the budget-to-mid-tier bracket of email marketing tools, undercutting Mailchimp and ActiveCampaign's entry points while still offering paid automation. They're chasing small businesses and solopreneurs who got burned by Mailchimp's pricing creep but aren't ready for enterprise-grade platforms.
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