AWeber Pricing (2026)

Subscriber count is the real value metric here — the $12.50-$20/mo prices shown are entry-level rates for tiny lists (0-500 subscribers) that scale up as your audience grows, so you're really paying for list size, not seats or sends. Layer on a Done For You tier with a hefty $599 setup fee (discounted to $79 right now) and you've got a hybrid model stacking subscription plus one-time service fees.

From $12/mo 3 plans hybrid Free trial Best AWeber alternatives → AWeber's competitors →
Lite
$12/mo
Done For You
$20/mo
Plus Popular
$20/mo
Verified Aug 05, 2026 Official pricing page
Screenshot of AWeber's pricing page showing its plans and prices
Their pricing page, captured Aug 05, 2026

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Lite

$12/mo
  • Send 10x subscriber max, monthly
  • 1 Email list
  • 3 Landing pages
  • 3 Email automations
  • 3 Users
  • 1 Custom segment
  • 24/7 Support
  • Advanced message analytics

Done For You

$20/mo
  • List details & branding setup
  • 1 Branded email template created
  • 1 Professional landing page created
  • 1 Branded thank you page
  • 1 Signup form created
  • Newsletter drafts delivered weekly
  • 1:1 setup call
  • 30 days unlimited edits

Plus

Popular
$20/mo
  • Send 12x subscriber max, monthly
  • Unlimited email lists
  • Unlimited landing pages
  • Unlimited email automations
  • Unlimited custom segments
  • Unlimited users
  • Priority, 24/7 support
  • Advanced reporting and analytics
  • Advanced landing page features
  • Sales tracking and low transaction fees
  • Remove AWeber branding

Does AWeber have a free plan?

No. There's no free-forever plan. There is a free trial that lasts 14 days, and paid plans start at $12/mo.

Want free? Benchmark Email, Bento, and Brevo have free plans: see all AWeber alternatives →

AI Pricing Analysis

Pricing Model

Subscriber count is the real value metric here — the $12.50-$20/mo prices shown are entry-level rates for tiny lists (0-500 subscribers) that scale up as your audience grows, so you're really paying for list size, not seats or sends. Layer on a Done For You tier with a hefty $599 setup fee (discounted to $79 right now) and you've got a hybrid model stacking subscription plus one-time service fees.

Tier Strategy

Lite is the bare-bones email tool for solo creators just starting a list, Plus adds the automation and multi-user features that growing teams need, and Done For You is basically 'we'll build it for you' for people who don't want to touch the platform themselves. The upgrade trigger from Lite to Plus is almost always automation and behavioral targeting, while Done For You exists purely to capture people who'd rather pay a setup fee than learn the tool.

Competitive Positioning

AWeber sits in the budget-to-mid range of email marketing tools, undercutting Mailchimp and ConvertKit at the low end while still offering enough features to compete for small business attention. They're not chasing enterprise — the 100k+ subscriber tier punts straight to a sales call — so this is a play for solopreneurs and small teams who want something cheap and simple, sweetened right now with an aggressive 87%-off setup fee promo.

Growth Lever

The real growth lever is list size — every plan's price is quietly pegged to subscriber count, so simply growing your email list forces you up the pricing ladder even if you never touch a new feature. Beyond that, automation, multi-user access, and premium support are gated in Plus, and the annual billing discount (up to 4 months free) is the nudge to lock in longer-term commitments.

Want the strategist's read on the live page? Read the AI teardown of AWeber's pricing page →

AWeber Pricing FAQ

How much does AWeber cost?
Paid plans start at $12/mo, going up to $20/mo for larger teams.
Is there a free plan?
No free plan. But there is a free trial, so you can test it out before paying.
Can I try it before paying?
Yes — there's a free trial that lasts 14 days.
How does the pricing work?
Subscriber count is the real value metric here — the $12.50-$20/mo prices shown are entry-level rates for tiny lists (0-500 subscribers) that scale up as your audience grows, so you're really paying for list size, not seats or sends. Layer on a Done For You tier with a hefty $599 setup fee (discounted to $79 right now) and you've got a hybrid model stacking subscription plus one-time service fees.
Is there a discount for annual billing?
Get up to 4 Months Free with annual billing.
Which plan makes sense for me?
Lite is the bare-bones email tool for solo creators just starting a list, Plus adds the automation and multi-user features that growing teams need, and Done For You is basically 'we'll build it for you' for people who don't want to touch the platform themselves. The upgrade trigger from Lite to Plus is almost always automation and behavioral targeting, while Done For You exists purely to capture people who'd rather pay a setup fee than learn the tool.

More Email Marketing pricing

All Email Marketing pricing →

Comparing AWeber to something specific? Try AWeber vs ActiveCampaign, AWeber vs Benchmark Email, or AWeber vs Bento. Or see the best AWeber alternatives, ranked.

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