AWeber Pricing (2026)

You're paying based on subscriber list size, with the tier you pick determining what features and support come bundled in — Lite is the bare-bones send-and-grow option, Plus adds automation muscle, and Done For You is really a service purchase (someone builds your first campaigns) dressed up as a subscription tier.

From $12/mo 3 plans hybrid Free trial Best AWeber alternatives → AWeber's competitors →
Lite
$12/mo
Done For You
$20/mo
Plus Popular
$20/mo
Verified Sep 30, 2026 Official pricing page
Screenshot of AWeber's pricing page showing its plans and prices
Their pricing page, captured Sep 30, 2026

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Lite

$12/mo
  • Send 10x subscriber max, monthly
  • 1 Email list
  • 3 Landing pages
  • 3 Email automations
  • 3 Users
  • 1 Custom segment
  • 24/7 Support
  • Advanced message analytics

Done For You

$20/mo
  • List details & branding setup
  • 1 Branded email template created
  • 1 Professional landing page created
  • 1 Branded thank you page
  • 1 Signup form created
  • Newsletter drafts delivered weekly
  • 1:1 setup call
  • 30 days unlimited edits

Plus

Popular
$20/mo
  • Send 12x subscriber max, monthly
  • Unlimited email lists
  • Unlimited landing pages
  • Unlimited email automations
  • Unlimited custom segments
  • Unlimited users
  • Priority, 24/7 support
  • Advanced reporting and analytics
  • Advanced landing page features
  • Sales tracking and low transaction fees
  • Remove AWeber branding

Does AWeber have a free plan?

No. There's no free-forever plan. There is a free trial that lasts 14 days, and paid plans start at $12/mo.

Want free? Benchmark Email, Bento, and Brevo have free plans: see all AWeber alternatives →

AI Pricing Analysis

Pricing Model

You're paying based on subscriber list size, with the tier you pick determining what features and support come bundled in — Lite is the bare-bones send-and-grow option, Plus adds automation muscle, and Done For You is really a service purchase (someone builds your first campaigns) dressed up as a subscription tier.

Tier Strategy

Lite fits solo creators or small businesses just starting an email list who want landing pages and basic automation without the bells and whistles. Plus is for teams that need multiple users, advanced automation, and things like split testing — the upgrade trigger is usually hitting Lite's feature ceiling, not subscriber count alone. Done For You skips the DIY question entirely and targets people who'll pay a $79 setup fee just to have AWeber's team build their funnel for them.

Competitive Positioning

AWeber sits mid-pack — pricier than bare-bones tools like MailerLite but cheaper than heavyweight platforms like Klaviyo or ActiveCampaign at scale. The aggressive discounting (87% off, 4 months free annually) signals they're fighting hard to win price-sensitive small businesses away from cheaper entrants rather than competing on premium features.

Growth Lever

Subscriber count is the base meter, but the real expansion lever is feature-gating between Lite and Plus — things like multi-user access, advanced segmentation, and split testing sit behind the higher tier. The Done For You tier is a separate upsell entirely, monetizing the setup/onboarding pain point rather than ongoing usage.

Want the strategist's read on the live page? Read the AI teardown of AWeber's pricing page →

AWeber Pricing FAQ

How much does AWeber cost?
Paid plans start at $12/mo, going up to $20/mo for larger teams.
Is there a free plan?
No free plan. But there is a free trial, so you can test it out before paying.
Can I try it before paying?
Yes — there's a free trial that lasts 14 days.
How does the pricing work?
You're paying based on subscriber list size, with the tier you pick determining what features and support come bundled in — Lite is the bare-bones send-and-grow option, Plus adds automation muscle, and Done For You is really a service purchase (someone builds your first campaigns) dressed up as a subscription tier.
Is there a discount for annual billing?
Get up to 4 Months Free with annual billing.
Which plan makes sense for me?
Lite fits solo creators or small businesses just starting an email list who want landing pages and basic automation without the bells and whistles. Plus is for teams that need multiple users, advanced automation, and things like split testing — the upgrade trigger is usually hitting Lite's feature ceiling, not subscriber count alone. Done For You skips the DIY question entirely and targets people who'll pay a $79 setup fee just to have AWeber's team build their funnel for them.

More Email Marketing pricing

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Comparing AWeber to something specific? Try AWeber vs ActiveCampaign, AWeber vs Benchmark Email, or AWeber vs Bento. Or see the best AWeber alternatives, ranked.

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