ActiveCampaign vs Campaign Monitor Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| ActiveCampaign pricing | Campaign Monitor pricing | |
|---|---|---|
| Starts at | $15/mo | $11/mo |
| Number of plans | 4 | 4 |
| Free plan | — | |
| Free trial | — | |
| Pricing model | hybrid | hybrid |
Price is one row. To weigh the features too, use our feature comparison template →
Enterprise
- Active Intelligence
- Marketing automation
- Email Marketing
- Premium segmentation
- Unlimited automation actions
- Premium CRM & ecommerce integrations
- Landing pages
- Predictive & conditional content
- Attribution & conversion tracking
- Custom objects
- Single Sign-On (SSO)
- Dedicated account team
- 5 users
Pro
Popular- Active Intelligence
- Marketing automation
- Email Marketing
- Advanced segmentation
- Unlimited automation actions
- Standard CRM & premium ecommerce integrations
- Landing pages
- Predictive & conditional content
- Attribution & conversion tracking
- 3 users
Plus
- Active Intelligence (limits apply)
- Marketing automation
- Email Marketing
- Standard segmentation
- Unlimited automation actions
- Standard CRM & ecommerce integrations
- Landing pages
- 1 user
Starter
- Active Intelligence (limits apply)
- Marketing automation
- Email Marketing
- Limited segmentation
- 5 actions per automation
- Standard CRM & ecommerce integrations
- 1 user
Lite
- 5x subscriber emails/month
- Select core features like custom coded templates, drip campaigns, and unlimited signup forms
- Advanced email features like AI Writer, automated emails access, pre-built journeys, and transactional emails
- Option to purchase drag-and-drop website builder
Essentials
Popular- Unlimited email sends
- Priority level support
- All core features included
- Unlimited access to AI-powered email features
- Unlimited automated emails
- Inbox preview
- Marketing Studio (NEW)- Generate on-brand emails, images, translations, and social posts
Premier
- Premier level support, including phone support
- Advanced, pre-built engagement segments
- Send time optimization
- Email section locking
Enterprise
- Custom annual contract with predictable, consolidated billing
- Dedicated account manager and customer success partner
- Multi-brand and multi-team account management
ActiveCampaign vs Campaign Monitor FAQ
- Which one is cheaper?
- Campaign Monitor is the cheaper option, starting at $11/mo vs $15/mo for ActiveCampaign.
- Can I use either one for free?
- Campaign Monitor has a free plan. ActiveCampaign doesn't — though they do offer a free trial.
- How do they charge?
- Both use a hybrid model, so the comparison is straightforward — it comes down to features and limits at each price point.
- Which one is a better deal?
- Depends on what you need. ActiveCampaign: ActiveCampaign sits in the awkward middle of the email marketing/marketing automation category — pricier than bare-bones ESPs like Mailchimp's basic tiers, but cheaper than full marketing clouds like HubSpot. They're chasing SMBs and scaling e-commerce teams who've outgrown simple newsletter tools but aren't ready to pay HubSpot-level money for a full CRM suite. Campaign Monitor: They're mid-market — pricier than bare-bones tools like MailerLite but cheaper than enterprise-first platforms like Klaviyo at scale, positioning themselves as the 'grew-up-but-not-corporate' option for small-to-mid marketing teams who've outgrown DIY tools.
Still deciding? See the best ActiveCampaign alternatives or the best Campaign Monitor alternatives, ranked with verified pricing.
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