ActiveCampaign vs Benchmark Email Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| ActiveCampaign pricing | Benchmark Email pricing | |
|---|---|---|
| Starts at | $15/mo | $19/mo |
| Number of plans | 4 | 3 |
| Free plan | — | |
| Free trial | — | |
| Pricing model | hybrid | hybrid |
Price is one row. To weigh the features too, use our feature comparison template →
Enterprise
- Active Intelligence
- Marketing automation
- Email Marketing
- Premium segmentation
- Unlimited automation actions
- Premium CRM & ecommerce integrations
- Landing pages
- Predictive & conditional content
- Attribution & conversion tracking
- Custom objects
- Single Sign-On (SSO)
- Dedicated account team
- 5 users
Pro
Popular- Active Intelligence
- Marketing automation
- Email Marketing
- Advanced segmentation
- Unlimited automation actions
- Standard CRM & premium ecommerce integrations
- Landing pages
- Predictive & conditional content
- Attribution & conversion tracking
- 3 users
Plus
- Active Intelligence (limits apply)
- Marketing automation
- Email Marketing
- Standard segmentation
- Unlimited automation actions
- Standard CRM & ecommerce integrations
- Landing pages
- 1 user
Starter
- Active Intelligence (limits apply)
- Marketing automation
- Email Marketing
- Limited segmentation
- 5 actions per automation
- Standard CRM & ecommerce integrations
- 1 user
Free
- Includes 500 contacts.
Pro
Popular- Everything you need to send impactful email marketing campaigns.
Enterprise
- Customized for large senders, backed by premium email marketing support.
ActiveCampaign vs Benchmark Email FAQ
- Which one is cheaper?
- ActiveCampaign starts lower at $15/mo, compared to $19/mo for Benchmark Email.
- Can I use either one for free?
- Benchmark Email has a free plan. ActiveCampaign doesn't — though they do offer a free trial.
- How do they charge?
- Both use a hybrid model, so the comparison is straightforward — it comes down to features and limits at each price point.
- Which one is a better deal?
- Depends on what you need. ActiveCampaign: ActiveCampaign sits in the awkward middle of the email marketing/marketing automation category — pricier than bare-bones ESPs like Mailchimp's basic tiers, but cheaper than full marketing clouds like HubSpot. They're chasing SMBs and scaling e-commerce teams who've outgrown simple newsletter tools but aren't ready to pay HubSpot-level money for a full CRM suite. Benchmark Email: Sitting in the budget-to-mid range against Mailchimp and Constant Contact, Benchmark leans on that $19 entry point plus the annual discount to look cheap without the two-week free trial crutch. They're chasing small businesses and solopreneurs who want predictable low costs over feature depth, not enterprise marketers.
Still deciding? See the best ActiveCampaign alternatives or the best Benchmark Email alternatives, ranked with verified pricing.
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