ActiveCampaign vs Constant Contact Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| ActiveCampaign | Constant Contact | |
|---|---|---|
| Starts at | $15/mo | $10/mo |
| Number of plans | 4 | 4 |
| Free plan | — | — |
| Free trial | ||
| Pricing model | hybrid | hybrid |
Enterprise
- Active Intelligence
- Marketing automation
- Email Marketing
- Premium segmentation
- Unlimited automation actions
- Premium CRM & ecommerce integrations
- Landing pages
- Predictive & conditional content
- Attribution & conversion tracking
- Custom objects
- Single Sign-On (SSO)
- Dedicated account team
- 5 users
Pro
Popular- Active Intelligence
- Marketing automation
- Email Marketing
- Advanced segmentation
- Unlimited automation actions
- Standard CRM & premium ecommerce integrations
- Landing pages
- Predictive & conditional content
- Attribution & conversion tracking
- 3 users
Plus
- Active Intelligence (limits apply)
- Marketing automation
- Email Marketing
- Standard segmentation
- Unlimited automation actions
- Standard CRM & ecommerce integrations
- Landing pages
- 1 user
Starter
- Active Intelligence (limits apply)
- Marketing automation
- Email Marketing
- Limited segmentation
- 5 actions per automation
- Standard CRM & ecommerce integrations
- 1 user
Lite
- Live 1:1 onboarding with experts to help you get started fast
- Live phone and chat with marketing experts
- Easy to use drag-and-drop email editor, AI copy generator, and email templates
- Automatic posts on Facebook, Instagram, LinkedIn, and others to find new customers
- Basic: See what worked and what didn't
- 1 automation template
- Easy contact management, web signup forms, and 1 custom segment
- Powerful social media ads manager
- Host events, sell products, and take payments
- Import your data using 300 integrations, including Google, Microsoft, Facebook, Canva, LinkedIn, Vimeo, Zapier, Shopify, Eventbrite and more!
Standard
Popular- Same as Lite
- Same as Lite
- Email scheduling and subject line testing
- Schedule all social media posts in advance
- Advanced: See who opens and clicks on emails
- 3 automation templates, AI campaign builder, and automatic resend to non-openers
- Same as Lite with 10 custom segments
- Host events, sell products, and take payments
- Import your data using 300 integrations, including Google, Microsoft, Facebook, Canva, LinkedIn, Vimeo, Zapier, Shopify, Eventbrite and more!
Premium
- Priority onboarding by dedicated team
- Dedicated priority support team
- Same as Standard, plus dynamic content
- Same as Standard
- Same as Standard
- Same as Standard, plus unlimited templates, custom automations, ecommerce templates, auto-send welcome emails
- Same as Lite with unlimited custom segments
- Same as Standard, plus Facebook lookalike targeting, Google Ad Manager, and SEO recommendations
- Host events, sell products, and take payments
- Import your data using 300 integrations, including Google, Microsoft, Facebook, Canva, LinkedIn, Vimeo, Zapier, Shopify, Eventbrite and more!
Multi-Account
ActiveCampaign vs Constant Contact FAQ
- Which one is cheaper?
- Constant Contact is the cheaper option, starting at $10/mo vs $15/mo for ActiveCampaign.
- Can I use either one for free?
- Neither has a free plan. But ActiveCampaign and Constant Contact offer a free trial.
- How do they charge?
- Both use a hybrid model, so the comparison is straightforward — it comes down to features and limits at each price point.
- Which one is a better deal?
- Depends on what you need. ActiveCampaign: Sitting mid-market against Mailchimp and Klaviyo, ActiveCampaign undercuts on entry price but the contact-based scaling means it's not actually cheap once your list grows past a few thousand. They're chasing teams that want marketing automation depth without paying HubSpot-level prices for it. Constant Contact: Constant Contact sits in the mid-market, priced above bare-bones tools like Mailchimp's free tier but below heavier platforms like Klaviyo or HubSpot Marketing Hub. They're chasing small businesses and nonprofits who want something more polished than a DIY tool but don't need enterprise-grade marketing automation.
Still deciding? See the best ActiveCampaign alternatives or the best Constant Contact alternatives, ranked with verified pricing.
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