ActiveCampaign vs Constant Contact Pricing (2026)

How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.

ActiveCampaign

$145/mo

Popular

$79/mo

$49/mo

$15/mo

$10/mo

Easy to use drag-and-drop email editor, AI copy generator, and email templates
Automatic posts on Facebook, Instagram, LinkedIn, and others to find new customers
Basic: See what worked and what didn't
1 automation template
Easy contact management, web signup forms, and 1 custom segment
Powerful social media ads manager
Host events, sell products, and take payments
Import your data using 300 integrations, including Google, Microsoft, Facebook, Canva, LinkedIn, Vimeo, Zapier, Shopify, Eventbrite and more!
Live phone and chat with marketing experts
Live 1:1 onboarding with experts to help you get started fast
Users
Monthly email sends
Drag & drop email templates
BrandKit
AI content recommendations
Polls & surveys
Reach and engagement reporting
Newsletter archive
Inbox preview
Automations templates
Post on Facebook, Instagram, LinkedIn
Post short video
Social reporting
SMS campaigns
Manage your contacts
Web sign-up forms
Contact segmentation
Social media ads manager
Registration form
Payments
Sell products & services
Marketing campaign calendar
300+ integrations

Popular

$29/mo

Easy to use drag-and-drop email editor, AI copy generator, and email templates
Email scheduling and subject line testing
Schedule all social media posts in advance
Advanced: See who opens and clicks on emails
3 automation templates, AI campaign builder, and automatic resend to non-openers
Easy contact management, web signup forms, and 10 custom segments
Powerful social media ads manager
Host events, sell products, and take payments
Import your data using 300 integrations, including Google, Microsoft, Facebook, Canva, LinkedIn, Vimeo, Zapier, Shopify, Eventbrite and more!
Live phone and chat with marketing experts
Live 1:1 onboarding with experts to help you get started fast
Users
Monthly email sends
Drag & drop email templates
BrandKit
AI content recommendations
Polls & surveys
Scheduled email sends
Subject line A/B testing
Subject line recommendations
Subject line personalization
Reach and engagement reporting
Drilldown reporting
Engagement heat map
Newsletter archive
Inbox preview
Automations templates
Resend to non-openers
Post on Facebook, Instagram, LinkedIn
Post short video
Social reporting
Schedule posts in advance
SMS campaigns
Text-to-join
SMS reporting
Manage your contacts
Web sign-up forms
Contact segmentation
Engagement segmentation
Social media ads manager
Registration form
Payments
Sell products & services
Marketing campaign calendar
300+ integrations
Campaign Builder

$68/mo

Same as Standard, plus dynamic content
Same as Standard
Same as Standard
Same as Standard, plus unlimited templates, custom automations, ecommerce templates, auto-send welcome emails
Same as Lite with unlimited custom segments
Same as Standard, plus Facebook lookalike targeting, Google Ad Manager, and SEO recommendations
Host events, sell products, and take payments
Import your data using 300 integrations, including Google, Microsoft, Facebook, Canva, LinkedIn, Vimeo, Zapier, Shopify, Eventbrite and more!
Dedicated priority support team
Priority onboarding by dedicated team
Users
Monthly email sends
Drag & drop email templates
BrandKit
AI content recommendations
Polls & surveys
Scheduled email sends
Subject line A/B testing
Subject line recommendations
Subject line personalization
Dynamic content in email
Reach and engagement reporting
Drilldown reporting
Engagement heat map
Newsletter archive
Inbox preview
Automations templates
Resend to non-openers
Ecommerce automation templates
Custom automations
Post on Facebook, Instagram, LinkedIn
Post short video
Social reporting
Schedule posts in advance
SMS campaigns
Text-to-join
SMS reporting
Manage your contacts
Web sign-up forms
Contact segmentation
Engagement segmentation
Ecommerce segmentation
Social media ads manager
Facebook Lookalike Ad targeting
Google Ads Manager
Registration form
Payments
Sell products & services
Marketing campaign calendar
300+ integrations
Campaign Builder
Revenue reporting
SEO recommendations

Custom

Which one is cheaper?: Constant Contact is the cheaper option, starting at $10/mo vs $15/mo for ActiveCampaign.
Can I use either one for free?: Neither has a free plan. But ActiveCampaign offers a free trial.
How do they charge?: Both use a usage-based model, so the comparison is straightforward — it comes down to features and limits at each price point.
Which one is a better deal?: Depends on what you need. ActiveCampaign: Mid-market positioning — not the cheapest (Mailchimp's free tier undercuts them at entry), but well below HubSpot and Marketo at scale. They're going after SMBs and growth-stage companies that have outgrown simple email tools but can't justify enterprise marketing suite pricing. Constant Contact: They're mid-market priced — not as cheap as Brevo or Mailchimp's entry tiers, but not touching ActiveCampaign or Klaviyo on the high end either. The nonprofit discount (up to 30%) suggests they're actively courting mission-driven orgs as a distinct customer segment, which is a smart niche play.

Keep tabs on both.

We'll monitor pricing changes for ActiveCampaign and Constant Contact and let you know when something moves.