ActiveCampaign vs EmailOctopus Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| ActiveCampaign | EmailOctopus | |
|---|---|---|
| Starts at | $15/mo | $9/mo |
| Number of plans | 4 | 2 |
| Free plan | — | |
| Free trial | — | |
| Pricing model | hybrid | hybrid |
Enterprise
- Active Intelligence
- Marketing automation
- Email Marketing
- Premium segmentation
- Unlimited automation actions
- Premium CRM & ecommerce integrations
- Landing pages
- Predictive & conditional content
- Attribution & conversion tracking
- Custom objects
- Single Sign-On (SSO)
- Dedicated account team
- 5 users
Pro
Popular- Active Intelligence
- Marketing automation
- Email Marketing
- Advanced segmentation
- Unlimited automation actions
- Standard CRM & premium ecommerce integrations
- Landing pages
- Predictive & conditional content
- Attribution & conversion tracking
- 3 users
Plus
- Active Intelligence (limits apply)
- Marketing automation
- Email Marketing
- Standard segmentation
- Unlimited automation actions
- Standard CRM & ecommerce integrations
- Landing pages
- 1 user
Starter
- Active Intelligence (limits apply)
- Marketing automation
- Email Marketing
- Limited segmentation
- 5 actions per automation
- Standard CRM & ecommerce integrations
- 1 user
STARTER
- EmailOctopus branding on emails
- Reports available for 30 days
- Create 1 landing page and 1 form
- Access for 1 user
PRO
Popular- Full control over your email design
- Reports available forever
- Unlimited landing pages and forms
- Add unlimited users
- Cancel any time
ActiveCampaign vs EmailOctopus FAQ
- Which one is cheaper?
- EmailOctopus is the cheaper option, starting at $9/mo vs $15/mo for ActiveCampaign.
- Can I use either one for free?
- EmailOctopus has a free plan. ActiveCampaign doesn't — though they do offer a free trial.
- How do they charge?
- Both use a hybrid model, so the comparison is straightforward — it comes down to features and limits at each price point.
- Which one is a better deal?
- Depends on what you need. ActiveCampaign: Sitting mid-market against Mailchimp and Klaviyo, ActiveCampaign undercuts on entry price but the contact-based scaling means it's not actually cheap once your list grows past a few thousand. They're chasing teams that want marketing automation depth without paying HubSpot-level prices for it. EmailOctopus: EmailOctopus sits firmly in the budget tier of email marketing tools, undercutting Mailchimp and ConvertKit on price at nearly every list size. They're clearly chasing solopreneurs, indie creators, and small businesses who want core email functionality without paying for bells and whistles they'll never touch.
Still deciding? See the best ActiveCampaign alternatives or the best EmailOctopus alternatives, ranked with verified pricing.
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