Loops vs Benchmark Email Pricing (2026)

Which one is cheaper?

One or both use custom pricing, so it depends on your specific needs.

Can I use either one for free?

Both offer free plans, so you can try each without paying. Start with whichever fits your workflow better and upgrade when you hit the limits.

How do they charge?

Different approach here. Loops uses usage-based pricing, while Benchmark Email goes with hybrid. That changes the math depending on your team size and usage.

Which one is a better deal?

Depends on what you need. Loops: By not charging per seat, Loops is clearly positioning against tools like Customer.io or Iterable that nickel-and-dime on team access, betting that founders want their whole team in the tool without a per-login tax. Without visible pricing past the free tier, it's hard to say if they're cheap or premium at scale, but the seat-free model signals they're courting small, collaborative teams over enterprise buyers. Benchmark Email: At $19/mo for 1,000 contacts, Benchmark sits in the budget-to-mid range of the email marketing pack, undercutting the likes of Mailchimp and Klaviyo at similar list sizes. They're clearly chasing small businesses and solopreneurs who want cheap entry pricing without a free trial gate to jump through.

Still deciding? See the best Loops alternatives or the best Benchmark Email alternatives, ranked with verified pricing.