Mailjet Pricing (2026)

Mailjet charges based on email send volume, not seats — you're paying for the right to blast more messages per month, with each tier stepping up the cap. No credit card even needed for the free tier, which is a nice touch for testing the waters.

From $9/mo 5 plans usage-based Free plan Best Mailjet alternatives → Mailjet's competitors →
Free
$0/mo
Starter
$9/mo
Essential Popular
$17/mo
Premium
$27/mo
Custom
Contact Sales
Verified Aug 22, 2026 Official pricing page
Screenshot of Mailjet's pricing page showing its plans and prices
Their pricing page, captured Aug 22, 2026

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Free

$0/mo
  • 1,000 contacts
  • APIs, SMTP Relay, Webhooks
  • Advanced Email Editor
  • Basic Statistics
  • Form Builder

Starter

$9/mo
  • 2,000 contacts
  • Brand Kit
  • Anonymous Tracking
  • Online support
  • 1 Subaccount

Essential

Popular
$17/mo
  • Unlimited contacts
  • Segmentation
  • AI Assisted content creation
  • 500 Email address validations
  • 500 Email Previews/month
  • Custom unsubscribe page
  • No Mailjet logo

Premium

$27/mo
  • Advanced Statistics
  • Automations
  • Landing Pages
  • 2,000 Email Previews/month
  • Team & account management
  • Priority Support
  • 1 Dedicated IP (For 100k+ Plans)
  • 2,000 Email Address Validations included (For 100k+ Plans)

Custom

Contact Sales
  • Dedicated Technical Account Manager
  • Dedicated IP Strategy
  • IP Performance Monitoring and Management
  • Blocklist Monitoring
  • Deliverability Reports
  • Activity logs
  • Comprehensive onboarding, training & consulting
  • Custom number of users & advanced permissions
  • Custom number of sub-accounts
  • Custom number of email address validations
  • Custom number of Email Previews

Does Mailjet have a free plan?

Yes: the Free plan is free forever, not a time-limited trial. When you outgrow it, paid plans start at $9/mo.

What the free plan includes

  • 1,000 contacts
  • APIs, SMTP Relay, Webhooks
  • Advanced Email Editor
  • Basic Statistics
  • Form Builder

AI Pricing Analysis

Pricing Model

Mailjet charges based on email send volume, not seats — you're paying for the right to blast more messages per month, with each tier stepping up the cap. No credit card even needed for the free tier, which is a nice touch for testing the waters.

Tier Strategy

Free is for hobbyists and tiny projects just dipping into email marketing, Starter fits small businesses sending regular newsletters, Essential adds the automation and testing muscle for teams scaling their campaigns, and Premium is built for marketing teams that need multi-user collaboration and advanced segmentation. The upgrade trigger is almost always volume — you hit your monthly send cap before you outgrow the features.

Competitive Positioning

Sits in the budget-to-mid range of the email marketing space, undercutting names like Mailchimp on entry pricing while still offering a real free tier with no card required. They're clearly hunting for price-sensitive SMBs and developers who want transactional email without enterprise overhead.

Growth Lever

Send volume is the primary paywall — once you blow past your monthly quota, you're bumped up regardless of whether you need the extra features. Advanced automation, A/B testing, and dedicated IP addresses at the top end are the secondary hooks that pull bigger teams into Premium or Custom.

Want the strategist's read on the live page? Read the AI teardown of Mailjet's pricing page →

Mailjet Pricing FAQ

How much does Mailjet cost?
Paid plans start at $9/mo, going up to $27/mo for larger teams. There's also an Enterprise tier with custom pricing. You can get started on the free plan before committing.
Is there a free plan?
Yes. The "Free" plan is free forever, not just a trial. You get 1,000 contacts, apis, smtp relay, webhooks, advanced email editor — plus 2 more features. It's enough to evaluate the product before upgrading.
Can I try it before paying?
There's no trial per se, but the free plan lets you use the product indefinitely with some limits.
How does the pricing work?
Mailjet charges based on email send volume, not seats — you're paying for the right to blast more messages per month, with each tier stepping up the cap. No credit card even needed for the free tier, which is a nice touch for testing the waters.
Is there a discount for annual billing?
Annual (10% discount).
Which plan makes sense for me?
Free is for hobbyists and tiny projects just dipping into email marketing, Starter fits small businesses sending regular newsletters, Essential adds the automation and testing muscle for teams scaling their campaigns, and Premium is built for marketing teams that need multi-user collaboration and advanced segmentation. The upgrade trigger is almost always volume — you hit your monthly send cap before you outgrow the features.

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