How much does Zoho Campaigns cost?

Paid plans start at $3/mo, going up to $4/mo for larger teams. You can get started on the free plan before committing.

Is there a free plan?

Yes. The "Forever free" plan is free forever, not just a trial. You get up to 2k contacts, 6,000 emails/month, 5 users — plus 3 more features. It's enough to evaluate the product before upgrading.

Can I try it before paying?

Yes — there's a free trial that lasts 14 days. You don't need a credit card to start.

Zoho Campaigns Pricing (2026)

Zoho Campaigns charges based on contact list size, not seats — so your whole team can use it without per-user costs stacking up. The value metric is contacts managed, with a slider scaling from 0 to 500K, plus optional add-ons like SMS marketing and Dedicated IP on top.

From $3/mo 3 plans usage-based Free plan Free trial

Forever free: $0/mo
STANDARD Popular: $3/mo
PROFESSIONAL: $4/mo

Verified Jul 25, 2026 Official pricing page

Screenshot of Zoho Campaigns's pricing page showing its plans and prices — Their pricing page, captured Jul 25, 2026

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Forever free

$0/mo

Up to 2K contacts
6,000 emails/month
5 users
Signup forms
Limited ready-to-use email templates
Compliance check

STANDARD

Popular

$3/mo

Unlimited emails
10 users
Basic segmentation
Access to all ready-to-use email templates
Basic drag-and-drop workflows
Email attachments
SMS marketing
Dedicated IP

PROFESSIONAL

$4/mo

Unlimited emails
20 users
Advanced segmentation
Contact scoring and tags
Advanced drag-and-drop workflows
Cart abandonment and purchase follow-ups with workflows
Pop-up forms
Dynamic content
Email polls
Batch sending
Recipient time zone sends
Recipient optimal open time sends
SMS marketing
Dedicated IP

AI Pricing Analysis

Pricing Model

Tier Strategy

The free tier is a genuine entry point for tiny lists, while Standard ($3/mo) covers the basics for small businesses getting serious about email. Professional ($4.5/mo) is the nudge for teams that need advanced automation or deliverability controls — the Dedicated IP add-on availability signals it's aimed at higher-volume senders who care about sender reputation.

Competitive Positioning

At $3–$4.50/mo for 500 contacts, Zoho Campaigns is firmly in the budget-friendly camp — undercutting Mailchimp and ActiveCampaign significantly at comparable contact counts. They're clearly going after cost-conscious SMBs and nonprofits (explicit discount offered) who want capable email marketing without paying premium-tool prices.

Growth Lever

Expansion revenue is almost entirely contact-count driven — as your list grows, your bill grows, which is a clean and predictable upsell motion. SMS marketing as a paid add-on is a secondary lever, pulling in teams that want multichannel campaigns without switching platforms entirely.

Zoho Campaigns Pricing FAQ

How much does Zoho Campaigns cost?: Paid plans start at $3/mo, going up to $4/mo for larger teams. You can get started on the free plan before committing.
Is there a free plan?: Yes. The "Forever free" plan is free forever, not just a trial. You get up to 2k contacts, 6,000 emails/month, 5 users — plus 3 more features. It's enough to evaluate the product before upgrading.
Can I try it before paying?: Yes — there's a free trial that lasts 14 days. You don't need a credit card to start.
How does the pricing work?: Zoho Campaigns charges based on contact list size, not seats — so your whole team can use it without per-user costs stacking up. The value metric is contacts managed, with a slider scaling from 0 to 500K, plus optional add-ons like SMS marketing and Dedicated IP on top.
Is there a discount for annual billing?: Save 25% with yearly billing.
Which plan makes sense for me?: The free tier is a genuine entry point for tiny lists, while Standard ($3/mo) covers the basics for small businesses getting serious about email. Professional ($4.5/mo) is the nudge for teams that need advanced automation or deliverability controls — the Dedicated IP add-on availability signals it's aimed at higher-volume senders who care about sender reputation.

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Comparing Zoho Campaigns to something specific? Try Zoho Campaigns vs ActiveCampaign, Zoho Campaigns vs AWeber, or Zoho Campaigns vs Benchmark Email.

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