Zoho Campaigns Pricing (2026)

It's a hybrid model where you're really paying for two things: which feature tier you pick (Standard vs Professional) and how many contacts you're emailing, since both dials move the price via that dropdown. At $3-4.5/mo for the entry-level 0-500 contact bracket, this is priced to look almost incidental until your list grows.

From $3/mo 3 plans hybrid Free plan Free trial Best Zoho Campaigns alternatives → Zoho Campaigns's competitors →
Forever Free
$0/mo
Standard Popular
$3/mo
Professional
$4/mo
Verified Sep 19, 2026 Official pricing page

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Zoho Campaigns has changed its pricing 2 times since we started watching. Last change Sep 19, 2026.

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Screenshot of Zoho Campaigns's pricing page showing its plans and prices
Their pricing page, captured Sep 19, 2026

Forever Free

$0/mo
  • Up to 2,000 contacts
  • 6,000 emails/month
  • 5 users
  • List management
  • Templates, Drag & drop, HTML import, Generative AI
  • 35 apps integration available
  • Basic reporting

Standard

Popular
$3/mo
  • Starts at 500 contacts
  • Unlimited emails
  • 10 users
  • Basic segmentation
  • 120+ templates, A/B testing, Attachments
  • 40+ apps integration available
  • Basic drag-and-drop workflows
  • Advanced analytics
  • Custom roles, Source tracking
  • Priority support

Professional

$4/mo
  • Starts at 500 contacts
  • Unlimited emails
  • 20+ users
  • Advanced segmentation, Tags, Contact scoring
  • Dynamic content, Send time optimization, Timezone scheduling, Batch scheduling
  • Pop-up forms, RSS campaigns
  • Abandonment cart, Purchase follow-up workflows, Frequency capping
  • Advanced analytics
  • Workspace, Webhooks
  • Priority support

Does Zoho Campaigns have a free plan?

Yes: the Forever Free plan is free forever, not a time-limited trial. When you outgrow it, paid plans start at $3/mo. Paid tiers also come with a free trial (14 days), no credit card required.

What the free plan includes

  • Up to 2,000 contacts
  • 6,000 emails/month
  • 5 users
  • List management
  • Templates, Drag & drop, HTML import, Generative AI
  • 35 apps integration available
  • Basic reporting

AI Pricing Analysis

Pricing Model

It's a hybrid model where you're really paying for two things: which feature tier you pick (Standard vs Professional) and how many contacts you're emailing, since both dials move the price via that dropdown. At $3-4.5/mo for the entry-level 0-500 contact bracket, this is priced to look almost incidental until your list grows.

Tier Strategy

Forever Free is bait for solo users or tiny lists just testing email marketing, Standard is the workhorse for small businesses that need automation and templates, and Professional targets teams that need advanced automation, transactional email, or multi-channel campaigns. The real upgrade trigger isn't usually the feature gap — it's hitting the contact ceiling and getting bumped to the next pricing tier regardless of plan.

Competitive Positioning

Zoho undercuts Mailchimp, Constant Contact, and even Brevo on sticker price, positioning itself as the budget-friendly option for cost-conscious small businesses already living in the Zoho ecosystem. This isn't a premium play — it's a land-grab on price to pull people away from pricier incumbents.

Growth Lever

Expansion comes from two directions: contact list growth forcing a jump up the pricing dropdown, and feature needs (advanced automation, custom domains, transactional email) pushing Standard users into Professional. The annual billing discount is also a clear lever to lock in commitment early before customers shop around.

Want the strategist's read on the live page? Read the AI teardown of Zoho Campaigns's pricing page →

Zoho Campaigns Pricing FAQ

How much does Zoho Campaigns cost?
Paid plans start at $3/mo, going up to $4/mo for larger teams. You can get started on the free plan before committing.
Is there a free plan?
Yes. The "Forever Free" plan is free forever, not just a trial. You get up to 2,000 contacts, 6,000 emails/month, 5 users — plus 4 more features. It's enough to evaluate the product before upgrading.
Can I try it before paying?
Yes — there's a free trial that lasts 14 days. You don't need a credit card to start.
How does the pricing work?
It's a hybrid model where you're really paying for two things: which feature tier you pick (Standard vs Professional) and how many contacts you're emailing, since both dials move the price via that dropdown. At $3-4.5/mo for the entry-level 0-500 contact bracket, this is priced to look almost incidental until your list grows.
Is there a discount for annual billing?
Save 25% with yearly billing.
Which plan makes sense for me?
Forever Free is bait for solo users or tiny lists just testing email marketing, Standard is the workhorse for small businesses that need automation and templates, and Professional targets teams that need advanced automation, transactional email, or multi-channel campaigns. The real upgrade trigger isn't usually the feature gap — it's hitting the contact ceiling and getting bumped to the next pricing tier regardless of plan.

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