Zoho Campaigns Pricing (2026)
Contacts, not seats, are the value metric here — you're paying based on how many people you're emailing, with a slider that scales price up as your list grows. At 500 contacts the entry paid tiers sit at $3-4.5/mo, but that number climbs fast as your subscriber count does, and the displayed price only reflects annual billing paid monthly, so the real month-to-month rate is quietly hidden.
- Forever Free
- $0/mo
- STANDARD Popular
- $3/mo
- PROFESSIONAL
- $4/mo
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Forever Free
- Up to 2K contacts
- 6,000 emails/month
- 5 users
- Signup forms
- Limited ready-to-use email templates
- Compliance check
STANDARD
Popular- Unlimited emails
- 10 users
- Basic segmentation
- Access to all ready-to-use email templates
- Basic drag-and-drop workflows
- Email attachments
- SMS marketing (Add-on)
- Dedicated IP (Add-on)
PROFESSIONAL
- Unlimited emails
- 20 users
- Advanced segmentation
- Contact scoring and tags
- Advanced drag-and-drop workflows
- Cart abandonment and purchase follow-ups with workflows
- Pop-up forms
- Dynamic content
- Email polls
- Batch sending
- Recipient time zone sends
- Recipient optimal open time sends
- SMS marketing (Add-on)
- Dedicated IP (Add-on)
Does Zoho Campaigns have a free plan?
Yes: the Forever Free plan is free forever, not a time-limited trial. When you outgrow it, paid plans start at $3/mo. Paid tiers also come with a free trial (14 days), no credit card required.
What the free plan includes
- Up to 2K contacts
- 6,000 emails/month
- 5 users
- Signup forms
- Limited ready-to-use email templates
- Compliance check
AI Pricing Analysis
Pricing Model
Contacts, not seats, are the value metric here — you're paying based on how many people you're emailing, with a slider that scales price up as your list grows. At 500 contacts the entry paid tiers sit at $3-4.5/mo, but that number climbs fast as your subscriber count does, and the displayed price only reflects annual billing paid monthly, so the real month-to-month rate is quietly hidden.
Tier Strategy
Forever Free is bait for solo users or side projects testing email marketing with minimal volume and features. Standard fits small teams that need core automation and reasonable sending limits, while Professional is for anyone who needs the full toolkit — think advanced automation, transactional email, or multi-user access — and the jump usually happens when contact list growth collides with feature ceilings, not just price.
Competitive Positioning
At $3-4.5/mo for 500 contacts, Zoho Campaigns is aggressively cheap compared to Mailchimp or Constant Contact at similar list sizes — this is a value play aimed at budget-conscious SMBs and Zoho ecosystem users, not enterprises chasing premium deliverability or support.
Growth Lever
Expansion is driven by contact list growth first — the slider guarantees revenue scales with your audience — and feature-gating second, with things like advanced automation workflows and higher-tier support pushing teams from Standard to Professional. The 25% annual discount is also clearly designed to lock in commitment before teams shop around.
Want the strategist's read on the live page? Read the AI teardown of Zoho Campaigns's pricing page →
Zoho Campaigns Pricing FAQ
- How much does Zoho Campaigns cost?
- Paid plans start at $3/mo, going up to $4/mo for larger teams. You can get started on the free plan before committing.
- Is there a free plan?
- Yes. The "Forever Free" plan is free forever, not just a trial. You get up to 2k contacts, 6,000 emails/month, 5 users — plus 3 more features. It's enough to evaluate the product before upgrading.
- Can I try it before paying?
- Yes — there's a free trial that lasts 14 days. You don't need a credit card to start.
- How does the pricing work?
- Contacts, not seats, are the value metric here — you're paying based on how many people you're emailing, with a slider that scales price up as your list grows. At 500 contacts the entry paid tiers sit at $3-4.5/mo, but that number climbs fast as your subscriber count does, and the displayed price only reflects annual billing paid monthly, so the real month-to-month rate is quietly hidden.
- Is there a discount for annual billing?
- Save 25% with annual billing.
- Which plan makes sense for me?
- Forever Free is bait for solo users or side projects testing email marketing with minimal volume and features. Standard fits small teams that need core automation and reasonable sending limits, while Professional is for anyone who needs the full toolkit — think advanced automation, transactional email, or multi-user access — and the jump usually happens when contact list growth collides with feature ceilings, not just price.
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Comparing Zoho Campaigns to something specific? Try Zoho Campaigns vs ActiveCampaign, Zoho Campaigns vs AWeber, or Zoho Campaigns vs Benchmark Email. Or see the best Zoho Campaigns alternatives, ranked.
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