Zoho Campaigns vs ActiveCampaign Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| Zoho Campaigns | ActiveCampaign | |
|---|---|---|
| Starts at | $3/mo | $15/mo |
| Number of plans | 3 | 4 |
| Free plan | — | |
| Free trial | ||
| Pricing model | usage-based | hybrid |
Forever Free
- Up to 2K contacts
- 6,000 emails/month
- 5 users
- Signup forms
- Limited ready-to-use email templates
- Compliance check
STANDARD
Popular- Unlimited emails
- 10 users
- Basic segmentation
- Access to all ready-to-use email templates
- Basic drag-and-drop workflows
- Email attachments
- SMS marketing (Add-on)
- Dedicated IP (Add-on)
PROFESSIONAL
- Unlimited emails
- 20 users
- Advanced segmentation
- Contact scoring and tags
- Advanced drag-and-drop workflows
- Cart abandonment and purchase follow-ups with workflows
- Pop-up forms
- Dynamic content
- Email polls
- Batch sending
- Recipient time zone sends
- Recipient optimal open time sends
- SMS marketing (Add-on)
- Dedicated IP (Add-on)
Enterprise
- Active Intelligence
- Marketing automation
- Email Marketing
- Premium segmentation
- Unlimited automation actions
- Premium CRM & ecommerce integrations
- Landing pages
- Predictive & conditional content
- Attribution & conversion tracking
- Custom objects
- Single Sign-On (SSO)
- Dedicated account team
- 5 users
Pro
Popular- Active Intelligence
- Marketing automation
- Email Marketing
- Advanced segmentation
- Unlimited automation actions
- Standard CRM & premium ecommerce integrations
- Landing pages
- Predictive & conditional content
- Attribution & conversion tracking
- 3 users
Plus
- Active Intelligence (limits apply)
- Marketing automation
- Email Marketing
- Standard segmentation
- Unlimited automation actions
- Standard CRM & ecommerce integrations
- Landing pages
- 1 user
Starter
- Active Intelligence (limits apply)
- Marketing automation
- Email Marketing
- Limited segmentation
- 5 actions per automation
- Standard CRM & ecommerce integrations
- 1 user
Zoho Campaigns vs ActiveCampaign FAQ
- Which one is cheaper?
- Zoho Campaigns starts lower at $3/mo, compared to $15/mo for ActiveCampaign.
- Can I use either one for free?
- Zoho Campaigns has a free plan. ActiveCampaign doesn't — though they do offer a free trial.
- How do they charge?
- Different approach here. Zoho Campaigns uses usage-based pricing, while ActiveCampaign goes with hybrid. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. Zoho Campaigns: At $3-4.5/mo for 500 contacts, Zoho Campaigns is aggressively cheap compared to Mailchimp or Constant Contact at similar list sizes — this is a value play aimed at budget-conscious SMBs and Zoho ecosystem users, not enterprises chasing premium deliverability or support. ActiveCampaign: Sitting mid-market against Mailchimp and Klaviyo, ActiveCampaign undercuts on entry price but the contact-based scaling means it's not actually cheap once your list grows past a few thousand. They're chasing teams that want marketing automation depth without paying HubSpot-level prices for it.
Still deciding? See the best Zoho Campaigns alternatives or the best ActiveCampaign alternatives, ranked with verified pricing.
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