SendPulse Pricing (2026)
It's contact-based hybrid pricing — you slide to your subscriber count and the price adjusts, so you're essentially paying for the size of your mailing list rather than seats or send volume. The catch is they hide the actual numbers behind that slider, so you can't comparison-shop without going through their site.
- Newbies
- $0/mo
- STANDARD
- Contact Sales
- PRO Popular
- Contact Sales
- ENTERPRISE
- Contact Sales
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Newbies
- 15,000 emails per month
- 140+ editable email templates
- Drag-and-drop email builder
- Contact import
- Subscription forms to grow your mailing list
- Basic features in Automation
- Open and click-through rate analytics
STANDARD
PRO
PopularENTERPRISE
Does SendPulse have a free plan?
Yes: the Newbies plan is free forever, not a time-limited trial.
What the free plan includes
- 15,000 emails per month
- 140+ editable email templates
- Drag-and-drop email builder
- Contact import
- Subscription forms to grow your mailing list
- Basic features in Automation
- Open and click-through rate analytics
AI Pricing Analysis
Pricing Model
It's contact-based hybrid pricing — you slide to your subscriber count and the price adjusts, so you're essentially paying for the size of your mailing list rather than seats or send volume. The catch is they hide the actual numbers behind that slider, so you can't comparison-shop without going through their site.
Tier Strategy
Newbies is the free tier for solopreneurs testing the waters with a small list, while Standard/Pro/Enterprise scale up based on list size plus unlocked features like automation, transactional email, or dedicated support. The upgrade trigger isn't really about hitting a feature wall — it's your subscriber count creeping past the free threshold that forces the first paid jump.
Competitive Positioning
SendPulse plays the budget-to-mid-market card against the likes of Mailchimp and ActiveCampaign, leaning on the free plan and multi-channel bundling (email, SMS, chatbots) to look like more bang for the buck. They're chasing small businesses and solo marketers who want one tool instead of stitching together separate platforms.
Growth Lever
List size is the primary lever — grow your subscribers and you're pushed into a pricier bracket automatically, no negotiation needed. Beyond that, deeper automation workflows, higher send limits, and premium support in Pro/Enterprise are what nudge teams to actually pick a higher tier instead of just paying more for the same tier's list-size bump.
Want the strategist's read on the live page? Read the AI teardown of SendPulse's pricing page →
SendPulse Pricing FAQ
- How much does SendPulse cost?
- Pricing is custom — you'll need to talk to their sales team for a quote.
- Is there a free plan?
- Yes. The "Newbies" plan is free forever, not just a trial. You get 15,000 emails per month, 140+ editable email templates, drag-and-drop email builder — plus 4 more features. It's enough to evaluate the product before upgrading.
- Can I try it before paying?
- There's no trial per se, but the free plan lets you use the product indefinitely with some limits.
- How does the pricing work?
- It's contact-based hybrid pricing — you slide to your subscriber count and the price adjusts, so you're essentially paying for the size of your mailing list rather than seats or send volume. The catch is they hide the actual numbers behind that slider, so you can't comparison-shop without going through their site.
- Is there a discount for annual billing?
- Save 20% with yearly billing.
- Which plan makes sense for me?
- Newbies is the free tier for solopreneurs testing the waters with a small list, while Standard/Pro/Enterprise scale up based on list size plus unlocked features like automation, transactional email, or dedicated support. The upgrade trigger isn't really about hitting a feature wall — it's your subscriber count creeping past the free threshold that forces the first paid jump.
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Comparing SendPulse to something specific? Try SendPulse vs ActiveCampaign, SendPulse vs AWeber, or SendPulse vs Benchmark Email. Or see the best SendPulse alternatives, ranked.
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