SendPulse Pricing (2026)

SendPulse charges based on mailing list size, not seats — so you're paying for subscriber count, not users. There's also a Pay As You Go option priced per email pack (e.g. $48 for 10k emails on Standard), which makes it a hybrid usage-based model depending on how you want to commit.

From $9/mo 4 plans usage-based Free plan
Free
$0/mo
Standard
$9/mo
Pro Popular
$11/mo
Enterprise
$16/mo
Verified Jul 25, 2026 Official pricing page
Screenshot of SendPulse's pricing page showing its plans and prices
Their pricing page, captured Jul 25, 2026

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Free

$0/mo
  • 15,000 emails per month
  • 140+ editable email templates
  • Drag-and-drop email builder
  • Contact import
  • Subscription forms to grow your mailing list
  • Basic features in Automation
  • Open and click-through rate analytics

Standard

$9/mo
  • Unlimited number of emails
  • Static subscriber segmentation
  • A/B testing for email subject, content, and sender names
  • 3 users per account
  • Scheduled sending by date and time
  • Advanced features in Automation
  • Payment processing in emails
  • No SendPulse branding

Pro

Popular
$11/mo
  • Reengagement emails
  • Dynamic subscriber segmentation
  • Email address verification
  • 10 users per account
  • Expert-level features in Automation
  • Personalized onboarding with a dedicated coordinator and tailored setup

Enterprise

$16/mo
  • Unlimited number of sender email addresses
  • Unlimited number of flows in Automation
  • Full A/B testing suite
  • Unlimited number of users
  • Dedicated support

AI Pricing Analysis

Pricing Model

SendPulse charges based on mailing list size, not seats — so you're paying for subscriber count, not users. There's also a Pay As You Go option priced per email pack (e.g. $48 for 10k emails on Standard), which makes it a hybrid usage-based model depending on how you want to commit.

Tier Strategy

The free plan is a genuine acquisition tool for small lists, but the jump from Standard ($9.6) to Pro ($11.52) to Enterprise ($16.13) is surprisingly tight at 500 subscribers — the real differentiation kicks in as list size scales up the slider. Enterprise requires 2,500+ contacts minimum, so it's aimed at teams that have already grown past hobbyist territory and need advanced features to match.

Competitive Positioning

At these price points for 500 subscribers, SendPulse is firmly in the budget-to-mid tier — competing with Mailchimp's lower rungs and undercutting tools like ActiveCampaign on entry price. They're clearly going after cost-sensitive SMBs and creators who want flexibility without a big upfront commitment.

Growth Lever

The slider-based pricing means revenue expands automatically as your list grows — no action needed from sales, just organic list growth triggers higher bills. The 30% first-month discount and free plan are designed to get you in the door, then list growth and feature needs (unlocked at Pro/Enterprise) do the upsell work.

SendPulse Pricing FAQ

How much does SendPulse cost?
Paid plans start at $9/mo, going up to $16/mo for larger teams. You can get started on the free plan before committing.
Is there a free plan?
Yes. The "Free" plan is free forever, not just a trial. You get 15,000 emails per month, 140+ editable email templates, drag-and-drop email builder — plus 4 more features. It's enough to evaluate the product before upgrading.
Can I try it before paying?
There's no trial per se, but the free plan lets you use the product indefinitely with some limits.
How does the pricing work?
SendPulse charges based on mailing list size, not seats — so you're paying for subscriber count, not users. There's also a Pay As You Go option priced per email pack (e.g. $48 for 10k emails on Standard), which makes it a hybrid usage-based model depending on how you want to commit.
Is there a discount for annual billing?
Save 20% with yearly billing.
Which plan makes sense for me?
The free plan is a genuine acquisition tool for small lists, but the jump from Standard ($9.6) to Pro ($11.52) to Enterprise ($16.13) is surprisingly tight at 500 subscribers — the real differentiation kicks in as list size scales up the slider. Enterprise requires 2,500+ contacts minimum, so it's aimed at teams that have already grown past hobbyist territory and need advanced features to match.

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Comparing SendPulse to something specific? Try SendPulse vs ActiveCampaign, SendPulse vs AWeber, or SendPulse vs Benchmark Email.

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