SendPulse vs ActiveCampaign Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| SendPulse | ActiveCampaign | |
|---|---|---|
| Starts at | $9/mo | $15/mo |
| Number of plans | 4 | 4 |
| Free plan | — | |
| Free trial | — | |
| Pricing model | usage-based | usage-based |
Free
- 15,000 emails per month
- 140+ editable email templates
- Drag-and-drop email builder
- Contact import
- Subscription forms to grow your mailing list
- Basic features in Automation
- Open and click-through rate analytics
Standard
- Unlimited number of emails
- Static subscriber segmentation
- A/B testing for email subject, content, and sender names
- 3 users per account
- Scheduled sending by date and time
- Advanced features in Automation
- Payment processing in emails
- No SendPulse branding
Pro
Popular- Reengagement emails
- Dynamic subscriber segmentation
- Email address verification
- 10 users per account
- Expert-level features in Automation
- Personalized onboarding with a dedicated coordinator and tailored setup
Enterprise
- Unlimited number of sender email addresses
- Unlimited number of flows in Automation
- Full A/B testing suite
- Unlimited number of users
- Dedicated support
Enterprise
- Active Intelligence
- Marketing automation
- Email Marketing
- Premium segmentation
- Unlimited automation actions
- Premium CRM & ecommerce integrations
- Landing pages
- Predictive & conditional content
- Attribution & conversion tracking
- Custom objects
- Single Sign-On (SSO)
- Dedicated account team
- 5 users
Pro
Popular- Active Intelligence
- Marketing automation
- Email Marketing
- Advanced segmentation
- Unlimited automation actions
- Standard CRM & premium ecommerce integrations
- Landing pages
- Predictive & conditional content
- Attribution & conversion tracking
- 3 users
Plus
- Active Intelligence (limits apply)
- Marketing automation
- Email Marketing
- Standard segmentation
- Unlimited automation actions
- Standard CRM & ecommerce integrations
- Landing pages
- 1 user
Starter
- Active Intelligence (limits apply)
- Marketing automation
- Email Marketing
- Limited segmentation
- 5 actions per automation
- Standard CRM & ecommerce integrations
- 1 user
SendPulse vs ActiveCampaign FAQ
- Which one is cheaper?
- SendPulse starts lower at $9/mo, compared to $15/mo for ActiveCampaign.
- Can I use either one for free?
- SendPulse has a free plan. ActiveCampaign doesn't — though they do offer a free trial.
- How do they charge?
- Both use a usage-based model, so the comparison is straightforward — it comes down to features and limits at each price point.
- Which one is a better deal?
- Depends on what you need. SendPulse: At these price points for 500 subscribers, SendPulse is firmly in the budget-to-mid tier — competing with Mailchimp's lower rungs and undercutting tools like ActiveCampaign on entry price. They're clearly going after cost-sensitive SMBs and creators who want flexibility without a big upfront commitment. ActiveCampaign: Mid-market positioning — not the cheapest (Mailchimp's free tier undercuts them at entry), but well below HubSpot and Marketo at scale. They're going after SMBs and growth-stage companies that have outgrown simple email tools but can't justify enterprise marketing suite pricing.
Keep tabs on both.
We'll monitor pricing changes for SendPulse and ActiveCampaign and let you know when something moves.