SendPulse vs ActiveCampaign Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| SendPulse | ActiveCampaign | |
|---|---|---|
| Starts at | Custom | $15/mo |
| Number of plans | 1 | 4 |
| Free plan | — | |
| Free trial | — | |
| Pricing model | usage-based | hybrid |
Newbies
- 15,000 emails per month
- 140+ editable email templates
- Drag-and-drop email builder
- Contact import
- Subscription forms to grow your mailing list
- Basic features in Automation
- Open and click-through rate analytics
Enterprise
- Active Intelligence
- Marketing automation
- Email Marketing
- Premium segmentation
- Unlimited automation actions
- Premium CRM & ecommerce integrations
- Landing pages
- Predictive & conditional content
- Attribution & conversion tracking
- Custom objects
- Single Sign-On (SSO)
- Dedicated account team
- 5 users
Pro
Popular- Active Intelligence
- Marketing automation
- Email Marketing
- Advanced segmentation
- Unlimited automation actions
- Standard CRM & premium ecommerce integrations
- Landing pages
- Predictive & conditional content
- Attribution & conversion tracking
- 3 users
Plus
- Active Intelligence (limits apply)
- Marketing automation
- Email Marketing
- Standard segmentation
- Unlimited automation actions
- Standard CRM & ecommerce integrations
- Landing pages
- 1 user
Starter
- Active Intelligence (limits apply)
- Marketing automation
- Email Marketing
- Limited segmentation
- 5 actions per automation
- Standard CRM & ecommerce integrations
- 1 user
SendPulse vs ActiveCampaign FAQ
- Which one is cheaper?
- One or both use custom pricing, so it depends on your specific needs.
- Can I use either one for free?
- SendPulse has a free plan. ActiveCampaign doesn't — though they do offer a free trial.
- How do they charge?
- Different approach here. SendPulse uses usage-based pricing, while ActiveCampaign goes with hybrid. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. SendPulse: Stacking discounts (30% off first month, 20% for annual, 10% for 6-month) signals they're playing the value/budget game to lure price-sensitive users away from Mailchimp or Constant Contact rather than competing on premium features. ActiveCampaign: Sitting mid-market against Mailchimp and Klaviyo, ActiveCampaign undercuts on entry price but the contact-based scaling means it's not actually cheap once your list grows past a few thousand. They're chasing teams that want marketing automation depth without paying HubSpot-level prices for it.
Still deciding? See the best SendPulse alternatives or the best ActiveCampaign alternatives, ranked with verified pricing.
Keep tabs on both.
We'll monitor pricing changes for SendPulse and ActiveCampaign and let you know when something moves. See how competitor pricing monitoring works.