Brevo vs Klaviyo Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
Starter
- From 5,000 emails per month
- Email & SMS
- Drag & Drop email editor
- Email templates
- AI content generator
- Advanced segmentation
- Forms
- Basic reporting & analytics
- Email support
Standard
Popular- Marketing automation
- A/B testing
- Advanced email reporting
- AI send time optimization
- Web & event tracking
- Landing pages
- No Brevo logo
Professional
- From 150,000 emails per month
- Additional marketing channels
- Multi-user access
- Contact scoring
- Advanced ecommerce features
- AI segmentation
- AI Data Analyst
- Phone support
- Deliverability Specialist support
Enterprise
- Multi-account management
- Custom objects
- Brevo Mobile Wallet
- Custom loyalty engine
- Custom data integrations
- Dedicated IP
- SSO & SAML
- Tailored onboarding
- CSM support
Free
- Up to 250 profiles
- 500 emails/month
- 150 mobile message credits
- 10,000 Composer credits
- Built-in reporting
- Email support
Brevo vs Klaviyo FAQ
- Which one is cheaper?
- One or both use custom pricing, so it depends on your specific needs.
- Can I use either one for free?
- Both offer free plans, so you can try each without paying. Start with whichever fits your workflow better and upgrade when you hit the limits.
- How do they charge?
- Both use a usage-based model, so the comparison is straightforward — it comes down to features and limits at each price point.
- Which one is a better deal?
- Depends on what you need. Brevo: Brevo is clearly gunning for the budget end of the email marketing market, undercutting Mailchimp and Klaviyo on entry-level pricing while using the contact-agnostic model as a hook for list-heavy businesses. They're the scrappy alternative for cost-conscious SMBs who've sticker-shocked on competitors' contact-based tiers. Klaviyo: Klaviyo is squarely the premium play in e-commerce email/SMS — they're not trying to win on price against Mailchimp or Brevo. They're going after mid-market and scaling DTC brands that want a unified data + marketing platform and are willing to pay for tight Shopify integration and attribution depth.
Keep tabs on both.
We'll monitor pricing changes for Brevo and Klaviyo and let you know when something moves.