Constant Contact vs Mailchimp Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| Constant Contact pricing | Mailchimp pricing | |
|---|---|---|
| Starts at | $10/mo | $20/mo |
| Number of plans | 3 | 3 |
| Free plan | — | |
| Free trial | ||
| Pricing model | usage-based | hybrid |
Price is one row. To weigh the features too, use our feature comparison template →
Lite
Standard
PopularPremium
Standard
Popular- Generative AI features
- Actionable insights into audience growth and conversion funnels
- Enhanced automations
- Custom-coded email templates
- Customizable Popup forms
- Personalized onboarding
Premium
- Phone & Priority Support
- Popup Forms
- Multivariate and A/B Testing
- Enhanced marketing automation flows
- Dedicated Personalized Onboarding
- Predictive Segmentation
Free
Constant Contact vs Mailchimp FAQ
- Which one is cheaper?
- Constant Contact starts lower at $10/mo, compared to $20/mo for Mailchimp.
- Can I use either one for free?
- Mailchimp has a free plan. Constant Contact doesn't — though they do offer a free trial.
- How do they charge?
- Different approach here. Constant Contact uses usage-based pricing, while Mailchimp goes with hybrid. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. Constant Contact: Constant Contact sits in the low-to-mid range of the email marketing pack — pricier than bare-bones tools like MailerLite at the entry level, but cheaper than HubSpot or Klaviyo once you factor in features. They're chasing small businesses and solo marketers who want something more polished than a free tool but aren't ready for enterprise marketing automation pricing. Mailchimp: Mailchimp sits mid-to-premium in the email marketing space — pricier than scrappier tools like MailerLite or Moosend at comparable list sizes, banking on brand recognition and its all-in-one marketing suite to justify the premium. It's chasing SMBs who want one platform for email, CRM-lite features, and basic automation rather than stitching together point solutions.
Still deciding? See the best Constant Contact alternatives or the best Mailchimp alternatives, ranked with verified pricing.
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