AWeber vs Mailchimp Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| AWeber pricing | Mailchimp pricing | |
|---|---|---|
| Starts at | $12/mo | $20/mo |
| Number of plans | 3 | 3 |
| Free plan | — | |
| Free trial | ||
| Pricing model | hybrid | hybrid |
Price is one row. To weigh the features too, use our feature comparison template →
Done For You
- List details & branding setup
- 1 Branded email template created
- 1 Professional landing page created
- 1 Branded thank you page
- 1 Signup form created
- Newsletter drafts delivered weekly
- 1:1 setup call
- 30 days unlimited edits
Plus
Popular- Send 12x subscriber max, monthly
- Unlimited email lists
- Unlimited landing pages
- Unlimited email automations
- Unlimited custom segments
- Unlimited users
- Priority, 24/7 support
- Advanced reporting and analytics
- Advanced landing page features
- Sales tracking and low transaction fees
- Remove AWeber branding
Lite
- Send 10x subscriber max, monthly
- 1 Email list
- 3 Landing pages
- 3 Email automations
- 3 Users
- 1 Custom segment
- 24/7 Support
- Advanced message analytics
Standard
Popular- Generative AI features
- Actionable insights into audience growth and conversion funnels
- Enhanced automations
- Custom-coded email templates
- Customizable Popup forms
- Personalized onboarding
Premium
- Phone & Priority Support
- Popup Forms
- Multivariate and A/B Testing
- Enhanced marketing automation flows
- Dedicated Personalized Onboarding
- Predictive Segmentation
Free
AWeber vs Mailchimp FAQ
- Which one is cheaper?
- AWeber starts lower at $12/mo, compared to $20/mo for Mailchimp.
- Can I use either one for free?
- Mailchimp has a free plan. AWeber doesn't — though they do offer a free trial.
- How do they charge?
- Both use a hybrid model, so the comparison is straightforward — it comes down to features and limits at each price point.
- Which one is a better deal?
- Depends on what you need. AWeber: AWeber sits mid-pack — pricier than bare-bones tools like MailerLite but cheaper than heavyweight platforms like Klaviyo or ActiveCampaign at scale. The aggressive discounting (87% off, 4 months free annually) signals they're fighting hard to win price-sensitive small businesses away from cheaper entrants rather than competing on premium features. Mailchimp: Mailchimp sits mid-to-premium in the email marketing space — pricier than scrappier tools like MailerLite or Moosend at comparable list sizes, banking on brand recognition and its all-in-one marketing suite to justify the premium. It's chasing SMBs who want one platform for email, CRM-lite features, and basic automation rather than stitching together point solutions.
Still deciding? See the best AWeber alternatives or the best Mailchimp alternatives, ranked with verified pricing.
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