EmailOctopus vs Mailchimp Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| EmailOctopus pricing | Mailchimp pricing | |
|---|---|---|
| Starts at | $9/mo | $20/mo |
| Number of plans | 2 | 3 |
| Free plan | ||
| Free trial | — | |
| Pricing model | hybrid | hybrid |
Price is one row. To weigh the features too, use our feature comparison template →
STARTER
- EmailOctopus branding on emails
- Reports available for 30 days
- Create 1 landing page and 1 form
- Access for 1 user
PRO
Popular- Full control over your email design
- Reports available forever
- Unlimited landing pages and forms
- Add unlimited users
- Cancel any time
Standard
Popular- Generative AI features
- Actionable insights into audience growth and conversion funnels
- Enhanced automations
- Custom-coded email templates
- Customizable Popup forms
- Personalized onboarding
Premium
- Phone & Priority Support
- Popup Forms
- Multivariate and A/B Testing
- Enhanced marketing automation flows
- Dedicated Personalized Onboarding
- Predictive Segmentation
Free
EmailOctopus vs Mailchimp FAQ
- Which one is cheaper?
- EmailOctopus starts lower at $9/mo, compared to $20/mo for Mailchimp.
- Can I use either one for free?
- Both offer free plans, so you can try each without paying. Start with whichever fits your workflow better and upgrade when you hit the limits.
- How do they charge?
- Both use a hybrid model, so the comparison is straightforward — it comes down to features and limits at each price point.
- Which one is a better deal?
- Depends on what you need. EmailOctopus: At $9/mo entry for Pro, EmailOctopus undercuts Mailchimp and ConvertKit pretty aggressively, positioning as the budget-friendly choice for solo founders and small businesses who want simple email marketing without paying for bells and whistles. They're clearly chasing price-sensitive users who've been burned by Mailchimp's pricing creep. Mailchimp: Mailchimp sits mid-to-premium in the email marketing space — pricier than scrappier tools like MailerLite or Moosend at comparable list sizes, banking on brand recognition and its all-in-one marketing suite to justify the premium. It's chasing SMBs who want one platform for email, CRM-lite features, and basic automation rather than stitching together point solutions.
Still deciding? See the best EmailOctopus alternatives or the best Mailchimp alternatives, ranked with verified pricing.
Stop checking your competitors manually.
Outmano watches your competitors' prices and features for you. See how competitor pricing monitoring works.
Try Outmano free »
14-day free trial