EmailOctopus vs Mailchimp Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| EmailOctopus | Mailchimp | |
|---|---|---|
| Starts at | $9/mo | $13/mo |
| Number of plans | 2 | 4 |
| Free plan | ||
| Free trial | — | |
| Pricing model | usage-based | usage-based |
STARTER
- EmailOctopus branding on emails
- Reports available for 30 days
- Create 1 landing page and 1 form
- Access for 1 user
PRO
Popular- Full control over your email design
- Reports available forever
- Unlimited landing pages and forms
- Add unlimited users
- Cancel any time
Free
Essentials
Standard
Popular- Generative AI features
- Actionable insights into audience growth and conversion funnels
- Enhanced automations
- Custom-coded email templates
- Customizable Popup forms
- Personalized onboarding
Premium
- Phone & Priority Support
- Custom-Coded and Pre-built Email Templates
- Multivariate and A/B Testing
- Enhanced marketing automation flows
- Dedicated Personalized Onboarding
- Predictive Segmentation
EmailOctopus vs Mailchimp FAQ
- Which one is cheaper?
- EmailOctopus starts lower at $9/mo, compared to $13/mo for Mailchimp.
- Can I use either one for free?
- Both offer free plans, so you can try each without paying. Start with whichever fits your workflow better and upgrade when you hit the limits.
- How do they charge?
- Both use a usage-based model, so the comparison is straightforward — it comes down to features and limits at each price point.
- Which one is a better deal?
- Depends on what you need. EmailOctopus: They're explicitly the budget-friendly alternative — $9/mo undercuts Mailchimp and Klaviyo significantly at comparable list sizes, targeting cost-conscious small businesses and creators who don't need heavy automation or CRM depth. This is a value play, not a premium one. Mailchimp: They're mid-market in price but positioned as the approachable, full-featured option — not the cheapest (Brevo undercuts them) and not the enterprise play (that's Klaviyo or Salesforce Marketing Cloud). They're going after small-to-mid businesses who want a recognizable brand with a low barrier to entry.
Still deciding? See the best EmailOctopus alternatives or the best Mailchimp alternatives, ranked with verified pricing.
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