Benchmark Email vs Mailchimp Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| Benchmark Email | Mailchimp | |
|---|---|---|
| Starts at | $19/mo | $20/mo |
| Number of plans | 3 | 2 |
| Free plan | — | |
| Free trial | — | |
| Pricing model | hybrid | hybrid |
Free
- Includes 500 contacts.
Pro
Popular- Everything you need to send impactful email marketing campaigns.
Enterprise
- Have more than 100,000 contacts?
- Customized for large senders, backed by premium email marketing support.
Standard
PopularPremium
- Phone & Priority Support
- Custom-Coded and Pre-built Email Templates
- Multivariate and A/B Testing
- Enhanced marketing automation flows
- Dedicated Personalized Onboarding
- Predictive Segmentation
Benchmark Email vs Mailchimp FAQ
- Which one is cheaper?
- Benchmark Email starts lower at $19/mo, compared to $20/mo for Mailchimp.
- Can I use either one for free?
- Benchmark Email has a free plan. Mailchimp doesn't — though they do offer a free trial.
- How do they charge?
- Both use a hybrid model, so the comparison is straightforward — it comes down to features and limits at each price point.
- Which one is a better deal?
- Depends on what you need. Benchmark Email: At $19/mo for 1,000 contacts, Benchmark sits in the budget-to-mid range of the email marketing pack, undercutting the likes of Mailchimp and Klaviyo at similar list sizes. They're clearly chasing small businesses and solopreneurs who want cheap entry pricing without a free trial gate to jump through.
Still deciding? See the best Benchmark Email alternatives or the best Mailchimp alternatives, ranked with verified pricing.
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