Campaign Monitor vs Kit Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| Campaign Monitor pricing | Kit pricing | |
|---|---|---|
| Starts at | $11/mo | $33/mo |
| Number of plans | 4 | 3 |
| Free plan | ||
| Free trial | — | |
| Pricing model | hybrid | hybrid |
Price is one row. To weigh the features too, use our feature comparison template →
Lite
- 5x subscriber emails/month
- Select core features like custom coded templates, drip campaigns, and unlimited signup forms
- Advanced email features like AI Writer, automated emails access, pre-built journeys, and transactional emails
- Option to purchase drag-and-drop website builder
Essentials
Popular- Unlimited email sends
- Priority level support
- All core features included
- Unlimited access to AI-powered email features
- Unlimited automated emails
- Inbox preview
- Marketing Studio (NEW)- Generate on-brand emails, images, translations, and social posts
Premier
- Premier level support, including phone support
- Advanced, pre-built engagement segments
- Send time optimization
- Email section locking
Enterprise
- Custom annual contract with predictable, consolidated billing
- Dedicated account manager and customer success partner
- Multi-brand and multi-team account management
Free
- Unlimited landing pages & forms
- Unlimited email broadcasts
- Audience tagging & segmentation
- Sell digital products & subscriptions
Creator
Popular- Unlimited Visual Automations
- Unlimited email sequences
- Kit MCP
- A/B test subject lines
- Survey subscribers with polls
- Remove Kit branding
- SMS marketing
- Apps & integrations
- RSS campaigns
- 24/7 email & chat support
Pro
- Subscriber Signals
- Engagement analytics
- Unlimited users
- Insights dashboard
- Deliverability reporting
- Subscriber engagement scoring
- Collaborative editing
- A/B test subject lines & content
- Facebook custom audiences
- Newsletter referral system
- Edit links in sent broadcasts
- 24/7 priority email & chat support
Campaign Monitor vs Kit FAQ
- Which one is cheaper?
- Campaign Monitor starts lower at $11/mo, compared to $33/mo for Kit.
- Can I use either one for free?
- Both offer free plans, so you can try each without paying. Start with whichever fits your workflow better and upgrade when you hit the limits.
- How do they charge?
- Both use a hybrid model, so the comparison is straightforward — it comes down to features and limits at each price point.
- Which one is a better deal?
- Depends on what you need. Campaign Monitor: They're mid-market — pricier than bare-bones tools like MailerLite but cheaper than enterprise-first platforms like Klaviyo at scale, positioning themselves as the 'grew-up-but-not-corporate' option for small-to-mid marketing teams who've outgrown DIY tools. Kit: Kit sits mid-pack against ConvertKit-style competitors like Beehiiv and Substack — pricier than free-tier newsletter tools but cheaper than full marketing suites like ActiveCampaign or HubSpot. They're chasing independent creators and small publishers who've outgrown generic email tools but don't need enterprise marketing automation.
Still deciding? See the best Campaign Monitor alternatives or the best Kit alternatives, ranked with verified pricing.
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