Campaign Monitor vs Kit Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| Campaign Monitor | Kit | |
|---|---|---|
| Starts at | $11/mo | $33/mo |
| Number of plans | 4 | 3 |
| Free plan | — | |
| Free trial | ||
| Pricing model | usage-based | usage-based |
Lite
- 5x subscriber emails/month
- Select core features like custom coded templates and unlimited signup forms
- Advanced email features like AI Writer, automated emails access, pre-built journeys, and transactional emails
- Option to purchase drag-and-drop website builder
Essentials
Popular- Unlimited email sends
- Priority level support
- All core features included
- Unlimited access to AI-powered email features
- Unlimited automated emails
- Inbox preview
- Option to purchase additional advanced feature access like non-human click filter, engagement segments, countdown timer, and time zone sending
Premier
- Premier level support, including phone support
- Advanced, pre-built engagement segments
- Send time optimization
- Email section locking
- Advanced link tracking
- Template management for teams
- Drag-and-drop website builder included
Enterprise
- Custom annual contract with predictable, consolidated billing
- Dedicated account manager and customer success partner
- Multi-brand and multi-team account management
- Proactive deliverability monitoring and expert optimization
- Quarterly business reviews with strategic insights
- Enterprise-grade security (GDPR, SOC2) with custom DPAs and invoice/PO billing
Newsletter
- 1 basic Visual Automation
- Unlimited landing pages & forms
- Unlimited email broadcasts
- Audience tagging & segmentation
- Sell digital products & subscriptions
Creator
Popular- Unlimited Visual Automations
- Unlimited email sequences
- Kit MCP
- A/B test subject lines
- Survey subscribers with polls
- Remove Kit branding
- SMS marketing
- Apps & integrations
- RSS campaigns
- 24/7 email & chat support
Pro
- Subscriber Signals
- Engagement analytics
- Unlimited users
- Insights dashboard
- Deliverability reporting
- Subscriber engagement scoring
- Collaborative editing
- A/B test subject lines & content
- Facebook custom audiences
- Newsletter referral system
- Edit links in sent broadcasts
- 24/7 priority email & chat support
Campaign Monitor vs Kit FAQ
- Which one is cheaper?
- Campaign Monitor starts lower at $11/mo, compared to $33/mo for Kit.
- Can I use either one for free?
- Kit has a free plan. Campaign Monitor doesn't — though they do offer a free trial.
- How do they charge?
- Both use a usage-based model, so the comparison is straightforward — it comes down to features and limits at each price point.
- Which one is a better deal?
- Depends on what you need. Campaign Monitor: They're mid-market priced — not as cheap as Brevo or Mailchimp's entry tiers, but well below ActiveCampaign or HubSpot at scale. The 90% off first month promo on Essentials signals they're actively competing for switchers and price-sensitive buyers who need a nudge. Kit: They're mid-market — not as cheap as Mailchimp's entry tiers, not as expensive as ActiveCampaign or HubSpot. Kit is clearly gunning for the creator economy segment: indie writers, course sellers, and newsletter operators who've outgrown Substack but don't need enterprise CRM complexity.
Still deciding? See the best Campaign Monitor alternatives or the best Kit alternatives, ranked with verified pricing.
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