AWeber vs Kit Pricing (2026)

How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.

AWeber pricing Kit pricing
Starts at $12/mo $33/mo
Number of plans 3 3
Free plan —
Free trial
Pricing model hybrid hybrid

Price is one row. To weigh the features too, use our feature comparison template →

Done For You

$20/mo
  • List details & branding setup
  • 1 Branded email template created
  • 1 Professional landing page created
  • 1 Branded thank you page
  • 1 Signup form created
  • Newsletter drafts delivered weekly
  • 1:1 setup call
  • 30 days unlimited edits

Plus

Popular
$20/mo
  • Send 12x subscriber max, monthly
  • Unlimited email lists
  • Unlimited landing pages
  • Unlimited email automations
  • Unlimited custom segments
  • Unlimited users
  • Priority, 24/7 support
  • Advanced reporting and analytics
  • Advanced landing page features
  • Sales tracking and low transaction fees
  • Remove AWeber branding

Lite

$12/mo
  • Send 10x subscriber max, monthly
  • 1 Email list
  • 3 Landing pages
  • 3 Email automations
  • 3 Users
  • 1 Custom segment
  • 24/7 Support
  • Advanced message analytics

Free

$0/mo
  • Unlimited landing pages & forms
  • Unlimited email broadcasts
  • Audience tagging & segmentation
  • Sell digital products & subscriptions

Creator

Popular
$33/mo
  • Unlimited Visual Automations
  • Unlimited email sequences
  • Kit MCP
  • A/B test subject lines
  • Survey subscribers with polls
  • Remove Kit branding
  • SMS marketing
  • Apps & integrations
  • RSS campaigns
  • 24/7 email & chat support

Pro

$66/mo
  • Subscriber Signals
  • Engagement analytics
  • Unlimited users
  • Insights dashboard
  • Deliverability reporting
  • Subscriber engagement scoring
  • Collaborative editing
  • A/B test subject lines & content
  • Facebook custom audiences
  • Newsletter referral system
  • Edit links in sent broadcasts
  • 24/7 priority email & chat support

AWeber vs Kit FAQ

Which one is cheaper?
AWeber starts lower at $12/mo, compared to $33/mo for Kit.
Can I use either one for free?
Kit has a free plan. AWeber doesn't — though they do offer a free trial.
How do they charge?
Both use a hybrid model, so the comparison is straightforward — it comes down to features and limits at each price point.
Which one is a better deal?
Depends on what you need. AWeber: AWeber sits mid-pack — pricier than bare-bones tools like MailerLite but cheaper than heavyweight platforms like Klaviyo or ActiveCampaign at scale. The aggressive discounting (87% off, 4 months free annually) signals they're fighting hard to win price-sensitive small businesses away from cheaper entrants rather than competing on premium features. Kit: Kit sits mid-pack against ConvertKit-style competitors like Beehiiv and Substack — pricier than free-tier newsletter tools but cheaper than full marketing suites like ActiveCampaign or HubSpot. They're chasing independent creators and small publishers who've outgrown generic email tools but don't need enterprise marketing automation.

Still deciding? See the best AWeber alternatives or the best Kit alternatives, ranked with verified pricing.

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